18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.lifeXiamen 35.com Technology Co.,Ltd35.cnView

What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?


Specialty: .Life will focus on individual market. It is targeted at people who want to share, show, record, promote, and enjoy their life online. We believe there is market demand for personal branding as more and more users go online.

Service levels: Xiamen 35.com Technology Co. Ltd. will provide a series of products, like blog, file hosting, photo sharing etc. We aim to ensure that the uptime of the life platform is consistently 100%.

Reputation: Xiamen 35.com Technology Co. Ltd intends to market and brand .life as a way of life in Xiamen.

ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

Answer: .Life will bring more competition to current space. People used to know that .Name, .Me or .Tel is for or partly for individual market. People can choose hundreds of online identities, such as .name, .tel .me - not to mention with the new gTLD program introduced, hundreds of .new domain name extensions will be introduced into the market. As such, Xiamen 35.com Technology Co. Ltd. will need to innovate with new domain name features to attract users. Xiamen 35.com Technology Co. Ltd intends to create a new online platform, which will feature its existing products such as online games, email hosting, office automation etc all bundled into one platform to attract users to register a .life domain name so as to gain access to the platform.

iii. What goals does your proposed gTLD have in terms of user experience?

Answer: .Life can be used for personal branding. Like the site ʺAbout.meʺ, people need a place to create the image they want to portray to the public. Users could also use it to share and promote their life. Thatʹs what .life for. With the new online platform offered with the purchase of a .life domain name, users get to access a myriad of applications and games for a low price of US$2. As such, our goal in terms or user experience is to offer a life domain name user a useful online platform where he⁄she can manage his⁄her online life.

iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

Answer: Actually Xiamen 35 .comTechnology Co. Ltd will adopt General Registration Policy (Like .com, .net). .Life Registry will accredit a number of registrars, for the registration and other domain name operations such as renew, update, transfer, delete etc of domain names. A list of accredited registrars will be maintained and prominently displayed on the Registry website.

Registration policy:
1. The applied-for domain name must not be reserved or blocked by the Registry;
2. Minimum registration of 1 year and a maximum of 10 years;
3. Anyone in the world is able to register .life domain names
4. To register a domain name, the following technical requirements must be met:
i. Contains a minimum of 3 characters and maximum of 63 characters (not including the “.life” suffix);
ii. Contains a minimum of 3 characters selected from the letters ‘a’ to ‘z’ or ‘A’ to ‘Z’ in standard US ASCII character set, the digits ‘0’ to ‘9’ and the hyphen (‘-’);
iii. Does not begin or end with a hyphen (‘-’);
iv. Does not contain a hyphen (‘-’) in both the 3rd and 4th positions;
5. 1 and 2 characters .life domain names will be temporarily reserved by Registry.

The registry will not impose any eligibility requirements on the registration of .life domain names. All registration of domain names must be made in the form and manner prescribed by the registry. Registrants must comply with all rules, policies, procedures and guidelines of .life domain names in respect of registration. .Life Registry may amend such rules, policies, procedures and guidelines from time to time. We will ensure that such changes are communicated to its registrants on a timely basis.

.Life domain names are allocated on a “first-come-first-serve basisʺ, provided the information submitted is complete and all rules, policies, procedures and guidelines relating to the registration have been compiled with. The registry may cancel or suspend a registration accepted by a registrar, which registry in its sole and absolute discretion determines that the registration is not in conformity with the Registryʹs rules, policies, procedures and guidelines. Each of the registrant and registrar agrees that the Registry shall not be responsible for any loss or damages arising out of the rejection and⁄or cancellation of the registration.

The registrant shall provide to his registrar with complete and accurate information and maintain this information during the term of the domain name registration. The failure of a registrant to provide, promptly update or respond to inquires from the registrar in regards to complete and accurate information may constitute to a material breach of the registrant agreement and shall be a basis for cancellation of the domain name registration.

The registry shall not be involved in any dispute that the registrant may have with a third-party. Any dispute arising from the registration and use of a domain name shall be determined in accordance with the abuse handling mechanism in Question 28.

v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.


The registry will impose measures for protecting the privacy or confidential information of registrants or users.

Firstly, all accredited registrars are required to abide by a Code of Practice established by the registry to be used in conjunction with the Registry-Registrar Agreement and all rules, policies, procedures and guidelines published by the registry.

The Code of Practice is a compulsory set of principles and approaches to market conduct for all accredited registrars and their appointed resellers. The objective of the Code of Practice is to promote and protect the interests of the domain name industry, registrants and domain name registrars by:

a) Establishing minimum standards for dealings between domain name registrars and registrants;
b) ensuring that registrants receive accurate, complete and timely information concerning domain name activities including, but not limited to registrations, renewals, transfers and solicitations;
c) Preventing practices that undermine the reputation of the industry and the interests of registrants.

It is mandatory for all domain name registrars to comply with the code of practice herein without exception.

The Code of Practices addresses data privacy of registrants and states the following:
“Domain name registrars must not disclose the registrantʹs domain data information, including, but not limited to the domain name, registrant, contact persons, name servers, registration, and expiry and billing information to any third party for any reason or purpose.”
Alleged breaches of the Code of Practice will be dealt with severely under the registry’s Complaints Policy. A breach of the Code of Practice is also a breach under the Registry-Registrar Agreement and may result in the suspension or termination of the registrar’s accreditation.

Secondly, an acceptable use policy shall be implemented by the registry in regards to the WHOIS service. The acceptable use policy shall clarify that the information published in the WHOIS service is only for informational purposes and can only be used for lawful purposes. Users are strictly prohibited to use the information published in the WHOIS service for the following purposes, but not limited to:

a) Advertising and⁄or marketing purposes;
b) Unsolicited communication purposes via email or otherwise;
c) Spamming or speculative purposes;
d) Commercial purposes;
e) Illegal purpose; and
f) Any other abusive purposes.

Any user that is caught abusing the WHOIS service for unlawful purposes will be reported to the relevant authorities for further actions. This will be on a best effort attempt as not every country has implemented relevant policies in regards to SPAM and⁄or use of public information for commercial, illegal and other abusive purposes.
Lastly, two preventive measures can be adopted by the registry to prevent automated scripts from data-mining from the WHOIS service. The measures are as follows:

a) Implement the use of an Image Verification Check (IVC) on web-based WHOIS services where a user is required to type in a random word or phrase that is shown to the user in the form of a graphical picture. The principle is that machines cannot read the words in a graphical picture and only a real person can enter the word or phrase successfully. The technology for IVC has advanced quite a bit over the past few year and is still very effective against data-mining robots today; and

b) Limit the number of WHOIS queries per hour for a particular IP. This helps to thwart data-mining attempts.

Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Answer: Yes, we see outreach is good for market education. The projected benefits of some outreach and communication ideas is as follows:

a). Cooperate with education institutes: Xiamen 35.com Technology Co. Ltd has a good relationship with Xiamenʹs education institutions. We would like to introduce .Life to lecturers and students and teach them how to register a domain name and go online if they have not done so.

b). Seed users program: before the launch of .Life and the first year of operation. We would like to identify pioneer users of .life domain name and introduce them as a spokesman for the domain name. They are included but not limited to: bloggers with frequently updated posts, Weibo (Chinese twitter) users with 1 millions+ fans, Qzone users who shared a lot of photos and celebrated domainers.

Similar gTLD applications: (0)

gTLDFull Legal NameE-mail suffixzDetail