18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

We anticipate that our operation of a TLD registry that only reflects the most recognized name in the hospitality industry is unlikely to have any social costs and negative consequences⁄costs imposed on consumers. We expect that our decision to operate the .hilton TLD registry on a single-registrant, single-user model should eliminate or minimize any social costs and negative consequences⁄costs imposed on consumers that may arise.

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?

Multiple applications for a particular domain name will not be received because HLT and its Affiliates will be the only registrants of domain names in the .hilton registry and, accordingly, conflict between competing applications for a particular domain name will not occur.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

As HLT and its Affiliates will be the only registrants of domain names in the .hilton registry, we do not intend to implement any cost benefits for registrants.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

HLT and its Affiliates will be the only registrants of domain names in the .hilton registry. Accordingly, we do not intend to make contractual commitments to registrants regarding length of registration or price escalations. HLT will fully comply with Section 2.10 of the new gTLD Registry Agreement.

Similar gTLD applications: (2)