18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.hiltonHLT Stakis IP Limitedmarkmonitor.comView

Every day, HLT Stakis IP Limited (“HLT”) and its Affiliate Hilton Worldwide Inc. (collectively, “Hilton”) strive to be the preeminent global hospitality company, which means being the first choice of our guests, our hotel owners, and our employees. Combined, Hilton’s ten world-class hotel brands comprise more than 3,800 hotels and time share properties, with 630,000 rooms in 88 countries around the world. Hilton is the fastest growing major hotel company – we’ve added more than 950 hotels since June 2007 and one in six of all hotel rooms being built in Europe today carries a Hilton brand. Our business is becoming even more global – the majority of our rooms under construction are outside the United States. Over 30 million people belong to Hilton’s loyalty program, making it one of the largest brand-loyalty programs in the world. Hilton continues to expand to reach more people across the world; we recently announced partnerships with The Global Soap Project, Good360, Global Kids, and the Sundance Institute as a part of our global corporate responsibility platform, and we led corporate fundraising initiatives to support humanitarian and educational efforts in Japan, East Africa, Turkey, and Thailand through GlobalGiving.org and DonorsChoose.org.

Hilton has always been an innovator, whether as a brick and mortar hospitality brand or an internet brand. In 1995, Hilton became one of the first major hospitality companies to introduce a website allowing guests to book hotel rooms securely without picking up a phone or meeting with a travel agent. Hilton’s online presence and innovation has not stopped since. In fact, Hilton recently announced a new online venture owned by six of the world’s leading hotel companies, Roomkey.com, which will provide consumers with simplicity, transparency, and breadth of choice in booking hotel rooms directly from the companies themselves, rather than through a third-part intermediary.

Through the principal Hilton website, which is associated with the hilton.com domain name, consumers and Internet users can locate and book accommodations and meeting space, check their HHonors point balances and redeem rewards, and obtain travel guides for many destinations. In the past eighteen years, the hilton.com website has received more than 1.2 billion unique visitors.

We have invested significant resources in protecting the Hilton® mark, which is the subject of almost 700 trademark registrations in most of the countries of the world. Collectively, Hilton owns almost 3000 trademark registrations in nearly every country in the world for our hotel brands and related services. In addition, we have registered more than 2,495 second-level domain names that contain or consist of the Hilton mark, although many are defensive registrations against cybersquatting that now resolve to hilton.com.

As the internet evolves, so does Hilton. Continuing our history of innovation, the mission of the .hilton registry is to provide guests with a more secure and authentic experience when searching for and booking accommodations; to protect, strengthen and expand the famous Hilton brand; and to promote Hilton by expanding our online global footprint as we expand our physical one.

We anticipate that consumers will come to recognize and rely upon the .hilton TLD as a sign of authenticity that the .hilton website that they use to obtain information about and to book accommodations at any of the properties in the Hilton portfolio, is created by and associated with us – the Hilton brand that they know and trust. We await the opportunity to use the .hilton TLD to enhance our consumers’ trust in their online interactions with all Hilton branded properties and to assist us in fulfilling our brand promise.

Similar gTLD applications: (0)

gTLDFull Legal NameE-mail suffixzDetail