18(a) Describe the mission/purpose of your proposed gTLD
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About CFA Institute
CFA Institute is a global, not-for-profit organization comprising the world’s largest association of investment professionals. At its cornerstone, CFA Institute administers the CFA program and awards the prestigious CFA, Chartered Financial Analyst, designation. The CFA program is a graduate level, self-study examination system for investment professionals. Established around 1963, the CFA program sets the global standard for investment knowledge, standards and ethics, and is highly esteemed worldwide. CFA Institute has over 108,000 members and 135 member societies in 58 countries. The CFA trademark is registered in over 50 countries around the world.
CFA Institute’s mission is to develop and promote the highest educational, ethical, and professional standards in the investment industry. Beyond the CFA program, CFA Institute also offers a range of educational programs and services for our members, program candidates, investors, employers, educational institutions, and the press.
CFA Institute currently has its web presence at cfainstitute.org. Many of its individual products and services have their own web pages. For example, CFA Institute’s educational publications and webcasts can be found at cfapubs.org, its conference offerings at cfaconference.org, and its website dedicated to the GIPS standards - a set of standardized, industry-wide ethical principles that provide investment firms with guidance on how to calculate and report their investment results to prospective clients - resides at GIPS.org. Each of CFA Institute’s 135 member societies also has its own website (for example, the Los Angeles Society has a website at cfala.org).
Proposed Use of the .cfa gTLD
CFA Institute’s goal upon acquisition of the .cfa gTLD is to create a cohesive, trustworthy, credible location for CFA Institute, CFA program, and CFA society content. Operation of the gTLD would allow CFA Institute the opportunity to:
• unite 35+ online properties under a cohesive structure. In the short term, CFA Institute may maintain the existing websites and use the gTLD domains to redirect the public to applicable points of interest;
• deep link into our vast library of educational content (50,000+ pieces) through link shortening to enable faster access and memorable links for our members and the public
• Provide our members greater access to CFA Institute through social media platforms such as Facebook (70,000+ likes) and Twitter (17,000+ followers);
• Reinforce the credibility of the globally recognized “gold standard” of investment credentials, the CFA charter.
Similar gTLD applications: (0)
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