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18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

gTLDFull Legal NameE-mail suffixDetail
.pwcPwC Business Trustcscinfo.comView
b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Answers should address the following points:
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed (.pwc) gTLD in terms of specialty, service levels and reputation are:
o Specialty – Applicant’s company is a market leader in the professional services industry. With the continued growth of the online channel in importance and significance, it is critical that Applicant and its affiliated entities utilize all new online tools available to ensure current and potential product⁄service customers can quickly find authorized, accurate information. The proposed (. pwc ) will help Applicant increase consumer confidence in online content it makes available through websites utilizing its gTLD and provide a trusted destination for consumers to research product offerings.
o Service levels –One of the key goals of the proposed (.pwc) gTLD is to create a restricted, exclusively-controlled online environment for employees, customers (current and potential), suppliers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by employees, customers (current and potential), suppliers and other business partners, Applicant’s company expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall customer⁄client service.
o Reputation – Applicant’s company has a reputation of excellence in customer satisfaction and innovation. With the online channel growing in importance, one of the goals of the proposed (. pwc ) gTLD is to position Applicant’s company to meet future customer expectations and competitive market demands to ensure it can continue to grow its reputation.


ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
iii. PwC Business Trust plans to operate the proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD and as such it will not be commercially offered for registration to the general public. Thus, PwC Business Trust will have exclusive ownership over all second-level registrations within the TLD. As a result, we believe the proposed (.pwc) gTLD will add to the current namespace in three (3) areas:
• Competition – As technology advances, so too do customer expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. Applicant anticipates that the proposed (.pwc) gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Applicant and its affiliated entities to meet future customer expectations and competitive market demands.
• Differentiation – While today companies, like Applicant’s company, can register brand strings at the second-level (e.g., pwc.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed (. pwc ) gTLD will enable employees, customers, suppliers, other business partners and Internet users to distinguish, on the face of the domain name alone, whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation - The proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.
Innovation - The proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.

iv. What goals does your proposed gTLD have in terms of user experience?

• The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed (.pwc) gTLD has the following user experience goals:

o Simplify purchase and unify the full breadth of products and services offered by Applicant and its affiliated entities;
o Improve and streamline manner in which employees, customers, suppliers and other business partners can interact with Applicant and its affiliated entities in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with Applicant and its affiliated entities;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Applicant and its affiliated entities, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Applicant and affiliated entity products, services and information.

v. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.

To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.

vi. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

• The proposed (.pwc) gTLD will be a restricted, exclusively-controlled gTLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants of the TLD. However, Applicant is investing in the proposed (.pwc) gTLD to further demonstrate its commitment to data privacy (as evidenced by its current data privacy statement , http:⁄⁄www.pwc.com⁄id⁄en⁄about-us⁄pwc-privacy-policy.jhtml), as Applicant believes the utilization of the proposed new gTLD could position its company to more fully meet new online challenges related to online privacy in the future.


Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Prior to using the proposed (.pwc) gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Applicant has a business relationship, and⁄or implementing new online navigation strategies, Applicant’s company anticipates conducting a multi-faceted outreach and communications campaign that will likely involve all communication channels, including but not limited to TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, customer and affiliate-facing websites and other public relations activities to:
• Further communicate Applicant company’s commitment to online consumer safety and data privacy;
• Inform the market of Applicant’s ownership and planned use of the proposed (.pwc) gTLD;
• Clearly define the expected benefits to employees, customers, suppliers, other business partners and Internet users at large.

gTLDFull Legal NameE-mail suffixDetail
.cruiseViking River Cruises (Bermuda) Ltd.cscinfo.comView
b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Answers should address the following points:
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed .cruise gTLD in terms of specialty, service levels and reputation are:
o Specialty – Viking River Cruises is a leading provider of travel services and vacation destinations. In the course of its business with client⁄members, highly-sensitive, personal and confidential information is collected and shared between authorized parties. To further demonstrate Viking River Cruises’ commitment and market leadership in the area of data confidentiality and privacy within the travel industry, Viking River Cruises intends to utilize the .cruise gTLD to create a restricted, exclusively-controlled online environment for client⁄members and other business partners with the goal of further securing the collection and transmission of personal and other confidential data required for contracted services and other service delivery related activities.
o Service levels – One of the key goals of the proposed .cruise gTLD is to create a restricted, exclusively- controlled online environment for client⁄members, contractors and other business partners which will increase client confidence and trust in conducting business online. Through greater use of online tools by client⁄members, Viking River Cruises expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall client service delivery and satisfaction.
o Reputation – Viking River Cruises has a reputation of stellar client service, innovation and market leadership. With more and more travel seekers booking their travel online, one of the goals of the proposed .cruise gTLD is to position Viking River Cruises to meet future client expectations and competitive market demands to ensure it can continue to grow its reputation in the employment industry and in the global marketplace.


ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
• Viking River Cruises plans to operate the proposed .cruise gTLD as a restricted, exclusively-controlled TLD and as such will not be commercially offered for registration⁄use by the general public. Thus, Viking River Cruises will have exclusive ownership and control over all second-level registrations within the TLD and their use. As a result, we believe the proposed .cruise gTLD will add to the current names space in three (3) areas:
o Competition – As technology advances, so too do client expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience protect their information and deliver quality service. Viking River Cruises anticipates that the proposed .cruise gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Viking River Cruises to meet future client expectations and competitive market demands.
o Differentiation – While today companies like Viking River Cruises can register brand strings at the second-level (e.g., rivercruises.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed .cruise gTLD will enable clients⁄members and other business partners and Internet users to distinguish on the face of the domain name alone whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation - The proposed .cruise gTLD as a restricted, exclusively-controlled TLD will provide Viking River Cruises with a new platform on which to build future innovation of its online brand presence.

iii. What goals does your proposed gTLD have in terms of user experience?

• The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed .cruise gTLD has the following user experience goals:

o Simplify purchase and unify the full breadth of products and services offered by Viking River Cruises;
o Improve and streamline manner in which client⁄member and other business partners can interact with Viking River Cruises in the online digital space;
o Foster trust and confidence in online interactions by client⁄members and other business partners with Viking River Cruises;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Viking River Cruises, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Viking River Cruises products, services and affiliate information.

iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.

To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.

v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

The proposed .cruise gTLD will be a restricted, exclusively-controlled TLD where Viking River Cruises will have exclusive control. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD. However, Viking River Cruises is investing in the proposed .cruise gTLD to further demonstrate its commitment and market leadership with regard to privacy of consumer data (as evidenced by its current data privacy policy, http:⁄⁄www.rivercruises.com⁄privacy.aspx), as Viking River Cruises believes the utilization of the proposed new gTLD could position the company to more fully meet online challenges that may threaten the security of client⁄member data in the future.

Privacy Policy
Viking River Cruises is committed to respecting and protecting your privacy. This Privacy Policy applies to the Viking River Cruises website and governs its data collection, usage and services. This privacy policy also discloses how we collect, protect, use and share information gathered about you on our website.

Information We Collect
You can use our website without divulging any personally identifiable information including your email address. Our website does not collect personally identifiable information about individuals except when such individuals specifically provide such information on a voluntary basis, such as when registering at our website, requesting a brochure or video, or accessing our “request a reservation” or “book now” feature. Viking River Cruises uses such information collected to provide the products or services you request, to improve and customize the content you see, and to contact you about special promotions and new products if requested.

Personal Information
Viking River Cruises collects personally identifiable information on the site. Personal information includes, among other things, a user’s name, address, business address, telephone number, business telephone number, and email address. Fields in which we collect such required information are marked with an asterisk (*). We also may ask you for your date of birth and information about your interests so that we can combine such information with the information described above. We use that information so that both you and we can take advantage of the interactivity of the internet to provide you with services and offers. You may always choose whether to respond or not. We also receive personally identifiable information when you apply for a job in the “employment” section of the site. Any such information gathered through that section will be used solely to evaluate whether your background and experience make you a candidate for a career with Viking River Cruises.

Non-Personally Identifiable Information
In addition to personal information, Viking River Cruises may also gather non-personally identifiable information, which may be used by Viking River Cruises. Generally, “non-personally identifiable information” means information that is collected through “traffic data” and may entail the use of “cookies,” “IP addresses,” “pixel tags” or other numeric codes used to identify a computer or monitor how or when a user accesses the site or communications.

Registering at Our Website
When you register at our website, we request your email address, name and ZIP code. We do not currently sell our subscribers’ email addresses to third parties. We may share your email address with third parties to deliver brochures, videos, information about cruise promotions, news and other information about our website, products, services or special promotions on our behalf.

Email Promotions
You may subscribe to our email promotions program by registering on our website. You may unsubscribe or change your email address for email promotions at any time by following the instructions given within each email promotion.

Pixel Tags and Cookies
We use an email delivery and marketing company to send emails. Pixel tags and cookies are used in those email messages and at our website to help us measure the effectiveness of our marketing and how visitors use our site. Pixel tags (sometimes also called “clear GIFs”) are small graphic files, invisible to the human eye, which allow websites or other online services to track users. Viking River Cruises and our third-party advertising company uses pixel tags in HTML-enabled email to track whether (and when) the recipient opened the message. The data on your use of our site may be linked to the Personal Information you have chosen to share with us when you register. Most internet browsers automatically accept cookies. However, you can instruct your browser, by editing its options, to stop accepting cookies or prompt you before accepting a cookie from the sites you visit. If you decide not to accept our cookies, your ability to use some features on our site may be impaired. Certain visitors to our site may have previously received targeted promotional materials relative to the site. Viking River Cruises may share site usage information about such visitors with reputable third parties for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used.

Children
Viking River Cruises does not sell products for purchase by children. If you are under 18, your parents are responsible for approving your use of this site.

Privacy and Change of Control
In the event Viking River Cruises goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users’ personal information will, in most instances, be part of the assets transferred.

Consent and Changes to Privacy Policy
By using this site, you consent to the collection, use and storage of your information by us in the manner described in this Privacy Policy and elsewhere on the site. We reserve the right to make changes to this Privacy Policy from time to time. If this Privacy Policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.



Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Prior to using the proposed .cruise gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Viking River Cruises has a business relationship, and⁄or implementing new online navigation strategies, Viking River Cruises anticipates conducting a multi-faceted outreach and communications campaign that will likely involve all communication channels, including but not limited to TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, client and affiliate-facing websites and other public relations activities to:
• Further communicate Viking River Cruises’ commitment to online consumer safety and data privacy;
• Inform the market of Viking River Cruises’ ownership and planned use of the proposed .cruise gTLD;
• Clearly define the expected benefits to client⁄members, prospective client⁄members, contractors, other business partners and Internet users at large.
Future outreach and communications campaigns will be carried out as when needed to reaffirm and clarify the above. Viking River Cruises believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.