gTLD Application Analysis by simMachines
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18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

gTLDFull Legal NameE-mail suffixDetail
.pwcPwC Business Trustcscinfo.comView
b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Answers should address the following points:
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed (.pwc) gTLD in terms of specialty, service levels and reputation are:
o Specialty – Applicant’s company is a market leader in the professional services industry. With the continued growth of the online channel in importance and significance, it is critical that Applicant and its affiliated entities utilize all new online tools available to ensure current and potential product⁄service customers can quickly find authorized, accurate information. The proposed (. pwc ) will help Applicant increase consumer confidence in online content it makes available through websites utilizing its gTLD and provide a trusted destination for consumers to research product offerings.
o Service levels –One of the key goals of the proposed (.pwc) gTLD is to create a restricted, exclusively-controlled online environment for employees, customers (current and potential), suppliers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by employees, customers (current and potential), suppliers and other business partners, Applicant’s company expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall customer⁄client service.
o Reputation – Applicant’s company has a reputation of excellence in customer satisfaction and innovation. With the online channel growing in importance, one of the goals of the proposed (. pwc ) gTLD is to position Applicant’s company to meet future customer expectations and competitive market demands to ensure it can continue to grow its reputation.


ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
iii. PwC Business Trust plans to operate the proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD and as such it will not be commercially offered for registration to the general public. Thus, PwC Business Trust will have exclusive ownership over all second-level registrations within the TLD. As a result, we believe the proposed (.pwc) gTLD will add to the current namespace in three (3) areas:
• Competition – As technology advances, so too do customer expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. Applicant anticipates that the proposed (.pwc) gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Applicant and its affiliated entities to meet future customer expectations and competitive market demands.
• Differentiation – While today companies, like Applicant’s company, can register brand strings at the second-level (e.g., pwc.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed (. pwc ) gTLD will enable employees, customers, suppliers, other business partners and Internet users to distinguish, on the face of the domain name alone, whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation - The proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.
Innovation - The proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.

iv. What goals does your proposed gTLD have in terms of user experience?

• The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed (.pwc) gTLD has the following user experience goals:

o Simplify purchase and unify the full breadth of products and services offered by Applicant and its affiliated entities;
o Improve and streamline manner in which employees, customers, suppliers and other business partners can interact with Applicant and its affiliated entities in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with Applicant and its affiliated entities;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Applicant and its affiliated entities, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Applicant and affiliated entity products, services and information.

v. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.

To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.

vi. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

• The proposed (.pwc) gTLD will be a restricted, exclusively-controlled gTLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants of the TLD. However, Applicant is investing in the proposed (.pwc) gTLD to further demonstrate its commitment to data privacy (as evidenced by its current data privacy statement , http:⁄⁄www.pwc.com⁄id⁄en⁄about-us⁄pwc-privacy-policy.jhtml), as Applicant believes the utilization of the proposed new gTLD could position its company to more fully meet new online challenges related to online privacy in the future.


Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Prior to using the proposed (.pwc) gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Applicant has a business relationship, and⁄or implementing new online navigation strategies, Applicant’s company anticipates conducting a multi-faceted outreach and communications campaign that will likely involve all communication channels, including but not limited to TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, customer and affiliate-facing websites and other public relations activities to:
• Further communicate Applicant company’s commitment to online consumer safety and data privacy;
• Inform the market of Applicant’s ownership and planned use of the proposed (.pwc) gTLD;
• Clearly define the expected benefits to employees, customers, suppliers, other business partners and Internet users at large.

gTLDFull Legal NameE-mail suffixDetail
.chevyGeneral Motors LLCcscinfo.comView
18b
How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Answers should address the following points:
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed .chevy gTLD in terms of specialty, service levels and reputation are:
o Specialty – Applicant’s company is a global manufacturer of automobiles and provides other automobile-related services. As mentioned above, studies have shown that the car buying decision-making process is largely driven by online research performed by consumers. With the continued growth of the online channel in importance and significance, it is critical that Applicant and its affiliated entities utilize all new online tools available to ensure current and potential product⁄service customers can quickly find authorized, accurate product and service information. The proposed .chevy will help Applicant increase consumer confidence in online content it makes available through websites utilizing its gTLD and provide a trusted destination for consumers to select from online search results.
o Service levels –One of the key goals of the proposed .chevy gTLD is to create a restricted, exclusively-controlled online environment for employees, customers (current and potential), dealers, suppliers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by employees, customers (current and potential), dealers, suppliers and other business partners, Applicant’s company expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall customer service delivery and satisfaction.
o Reputation – Applicant’s company has a reputation of excellence in customer satisfaction and innovation. With the online channel growing in importance, one of the goals of the proposed .chevy gTLD is to position Applicant’s company to meet future customer expectations and competitive market demands to ensure it can continue to grow its reputation in the automobile industry and in the global marketplace.


ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
• Applicant plans to operate the proposed .chevy gTLD as a restricted, exclusively-controlled TLD and as such it will not be commercially offered for registration to the general public. As a result, we believe the proposed .chevy gTLD will add to the current namespace in three (3) areas:
o Competition – As technology advances, so too do customer expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. Applicant anticipates that the proposed .chevy gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Applicant and its affiliated entities to meet future customer expectations and competitive market demands.
o Differentiation – While today companies, like Applicant’s company, can register brand strings at the second-level (eg., gm.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed .chevy gTLD will enable employees, customers, dealers, suppliers, other business partners and Internet users to distinguish, on the face of the domain name alone, whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation - The proposed .chevy gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.

iii. What goals does your proposed gTLD have in terms of user experience?

• The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed .chevy gTLD has the following user experience goals:

o Simplify purchase and unify the full breadth of products and services offered by Applicant and its affiliated entities;
o Improve and streamline manner in which employees, customers, dealers, suppliers and other business partners can interact with Applicant and its affiliated entities in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with Applicant and its affiliated entities;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Applicant and its affiliated entities, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Applicant and affiliated entity products, services and information.

iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.

To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.

v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

The proposed .chevy gTLD will be a restricted, exclusively-controlled gTLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants of the TLD. However, Applicant is investing in the proposed .chevy gTLD to further demonstrate its commitment to data privacy (as evidenced by its current data privacy statement, http:⁄⁄www.gm.com⁄toolbar⁄privacyStatement.html), as Applicant believes the utilization of the proposed new gTLD could position its company to more fully meet new online challenges related to online privacy in the future.

Privacy Statement for General Motors

Effective September 1, 2011

I. About Privacy

Your privacy is important to General Motors (GM), as is your trust in GM products and services. We want you to know that the information you share with us will be treated with care.

GMʹs Privacy Statement for U.S. Consumers lets you know how we handle personally identifiable information you share with GM through gm.com and certain other GM websites (e.g., Mycertifiedservice.com or Chevrolet.com); at events; on Business Reply Cards (BRCs) and sweepstakes entries; and through our customer call centers. It also applies to information about you and your vehicle we obtain from GM affiliates, GM dealers, GM licensees for consumer merchandise, GM credit card bank partners, and other sources such as those that provide lists of potential vehicle purchasers, current owners, or potential cardholders. We have also included answers to frequently asked questions about features of GM vehicles that record and transmit data regarding vehicle functions. Some GM websites have supplemental information on privacy, and others have their own privacy statements, which may be accessed at those websites. (Click for details on the Scope of the Statement).

The information you share with us may be used by GM, our affiliates, our licensees, and dealers. It may be used by our suppliers exclusively to provide services for GM, and by our business partners to conduct joint marketing programs with GM. It may also be shared in connection with the sale, transfer or financing of a significant part of a GM business. We will not share your personal information with third parties other than these for their independent use without your permission.

I. GMʹs Privacy Statement for U.S. Consumers (ʺPrivacy Statementʺ)
Scope

This Privacy Statement explains how we handle personal information you share with GM businesses in the United States. We may obtain this information through GM vehicle-related consumer websites (see table below); at events; on Business Reply Cards (BRCs) and sweepstakes entry forms; and through our customer call centers. It also applies to information about you and your vehicle that GM obtains from GM affiliates, GM dealers, GM licensees for consumer merchandise, and other sources such as companies that provide lists of potential vehicle purchasers, current owners, or cardholders.

GM businesses covered by this Privacy Statement include:

Chevrolet
Buick
GMC
Cadillac
ACDelco
GM Certified Service
Certified Pre-Owned Vehicles
GM Family First
GM Fleet
GM Cardmember Services
GM Powertrain
GM Supplier Discount
Cadillac Certified Pre-Owned
GM Dealer Employee Discount
GM Military Discount
GM College Discount
Credit Union Member Discount from GM
GM.com

U.S. Automotive and Credit Card consumer pages on gm.com are covered by this Privacy Statement. The Education pages of GMobility at gm.com have their own privacy statements that address the pages of the website directed at children.

Other GM websites and business units

To provide services, some GM consumer websites may request additional information or provide services not covered under this general statement. Please click on the links listed below to view the supplemental privacy information that should be read together with this Privacy Statement.

Investor Information
GM Cardmember Services
Vehicle Purchase Programs
Dealer Candidate Information

Certain other GM, or GM-related, consumer websites and services have their own privacy statements that can be viewed on their sites. These include OnStar and GM Financial. For answers to questions regarding data recording devices and radio frequency identification devices (RFID) used in GM vehicles, see Frequently Asked Questions.

Information Collection

GM may obtain information about you and your vehicle in a number of ways: For example, our websites, Business Reply Cards, sweepstakes entries, test-drive incentive applications, surveys, vehicle sales records, and other public sources. While you may use GMʹs websites to learn about our products and services without disclosing any information about you or your vehicle, we may ask you to provide us with personal information including:

-contact information (name, address, city, state and ZIP code, e-mail address, and telephone number)
-vehicle information (vehicle identification number (VIN), make, model, model year, selling dealer, date of purchase or lease, etc.)
-demographic information (age range, marital status, household composition, etc.)
-non-credit-related marketing profile information (when you plan to purchase or lease; the vehicle in which youʹre interested, etc.)
-relationships you have with GM not related to your vehicle (i.e., GM Card or OnStar)

Business Reply Cards and sweepstakes entries you complete at an event or in response to a marketing mailing we send may also ask you to answer some of these same questions so we can tailor what we send to you to your specific interests.

In limited circumstances, you may be asked to provide GM with your social security number. For example, if you win a sweepstakes or receive compensation from GM, GM is required to include your social security number on government tax forms. GM maintains technical, administrative, and physical safeguards designed to protect the confidentiality of your social security number, and to prohibit the unlawful disclosure of and restrict access to this information.

In addition, our GM affiliates, GM dealers, GM merchandise licensees, and other sources such as those that provide lists of potential vehicle purchasers or current owners may give the information they have regarding you or your vehicle to us so that we may serve your needs better.

Uses

Information about you or your vehicle may be used to respond to your requests for product brochures, to customize and improve communication content, or for marketing or product research. It may also be used to provide you with helpful offers and information on GM products and services.

We may share information about you and your vehicle within GM, with our affiliates, and with our dealers. GM may also share personal information collected with our suppliers for the exclusive purpose of providing services for us (for example, mailing information in response to your request for a vehicle brochure or conducting a research survey) and with our business partners to conduct joint marketing programs with GM. It may also be shared in connection with the sale, transfer or financing of a significant part of a GM business. Information regarding your GM Card will not be shared with GM dealers.

GM will not share information about you or your vehicle with other third parties for their independent use without your permission.

You may choose to forward information from one of our websites or e-mails to another person. E-mail addresses submitted to our E-card or other Forward to a Friend program will not be captured for later use in marketing unless that person consents.

We may disclose information about you or your vehicle as required by law, in conjunction with a government inquiry, or in litigation or dispute resolution.

Cookies and Other Tracking Devices

We may use cookies and other tracking devices on our websites. Using cookies on our sites provides benefits to you, such as allowing you to maintain your account login information or contact information on Request a Quote forms between visits, or locating a nearby dealer. The use of cookies also allows us to measure site activity to provide a better user experience. Cookies and other tracking devices may be used to tell us the time and length of your visit, the pages you look at on our site, the site you visited just before coming to ours, and the name of your Internet service provider.

We may use third parties to serve GM advertisements on other websites. In serving GM advertisements, these companies may use cookies and other tracking devices to collect certain information about your visits to other websites (such as browser type, IP address, which page was visited, and time of day). This information may be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you.

You may elect to refuse cookies. Please refer to your browser Help instructions to learn more about cookies and how to manage their use.

Outside Links

GM.com may contain links to third-party sites not controlled by GM or covered by this privacy statement, such as those belonging to GM dealers, GM licensees, or independent product review sites. We recommend that you check the privacy statement of other sites you visit before providing any personal information. Generally, we will tell you as you leave our site that another siteʹs privacy statement applies to any data you share on that site.

Information Security

GM recognizes the importance of safeguarding consumer personal information in GMʹs possession from theft, inappropriate use, or improper distribution. GM has security policies and procedures appropriate to the level of confidentiality of that data. Our suppliers have signed agreements to protect and use your data according to our requirements. It should, however, be recognized that no company can perfectly protect personal information.

Privacy Inquiries

If you have concerns or questions regarding GMʹs consumer privacy practices, please refer to the frequently asked questions that follow, or you may contact us at 1-866-MYPRIVACY (1-866-697-7482).


Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Prior to using the proposed .chevy gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Applicant has a business relationship, and⁄or implementing new online navigation strategies, Applicant’s company anticipates conducting a multi-faceted outreach and communications campaign that will likely involve all communication channels, including but not limited to TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, customer and affiliate-facing websites and other public relations activities to:
• Further communicate Applicant company’s commitment to online consumer safety and data privacy;
• Inform the market of Applicant’s ownership and planned use of the proposed .chevy gTLD;
• Clearly define the expected benefits to employees, customers, dealers, suppliers, other business partners and Internet users at large.
Future outreach and communications campaigns will be carried out as when needed to reaffirm and clarify the above. Applicant believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.