18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.淡马锡Temasek Holdings (Private) Limtiedtemasek.com.sgView

According to the Applicant, the purpose of the gTLD is manifold:

To allow the Applicant to develop an online platform that reflects its distinctive key brand “淡马锡” or “Temasek” as the top-level domain name.

To provide stakeholders of the Applicant with a recognizable and trusted identifier of the Applicant on the Internet.

To provide such stakeholders with a trusted and secure Internet environment that is fully under the control of the Applicant and its subcontractors.

The Applicant is an internationally recognized investment company established in 1974 and has been operating under the “Temasek” brand. The gTLD will allow the building of an online platform, identified with the “Temasek” brand, for the Applicant to reach out to its local and international stakeholders, which include, but are not limited to:

Bond holders and potential bond holders;
Business partners and potential business partners;
Portfolio and investee companies and potential investee companies;
Governments and regulators
Ratings agencies
Temasek’s non-profit philanthropic organisations and their beneficiaries
Employees and Potential employees
Interested members of the public

The gTLD will be used as an undisputed “Temasek” channel to provide stakeholders with information on the Applicant, which includes, but is not limited to:

Temasek’s corporate profile
Temasek’s financial and portfolio performance
Media releases issued by Temasek
Information on Temasek’s bonds, including offering circulars, ratings reports and other essential information that is provided to investors
Contact information of Temasek’s Singapore and overseas offices
Information on career opportunities with Temasek

As the owner of the gTLD, the Registry will put in place proper policies to administer domain name registrations, and determine strict eligibility requirements for domain name registrants in the gTLD.

The new gTLD application will allow the Applicant to protect the “Temasek” brand name at the top level for the DNS’ hierarchy, minimizing abuse or misuse of the “Temasek” trademarks and identity theft arising from wrongful use of the “Temasek” brand.

This will prevent confusion among Internet users arising from such improper use as to which is the Applicant’s official website.

Similar gTLD applications: (0)

gTLDFull Legal NameE-mail suffixzDetail