18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Dot Discount, LLC, the applicant for the “.discount” gTLD (the “Registry”), will serve all interests related to the discounted commerce of goods and services. The gTLD will become an online space for discount shopping and related services. In addition to the sale of domain names to the public, the Registry envisions the creation of sites that allow for: live sales presentations and demonstrations; auctions; classified advertisements; coupons; infomercials; news; games; and apps, among other services. The .discount gTLD will foster the development of a virtual community on the internet, bringing wholesalers, retailers, consumers and others together to further their common interests of lower prices and increased commerce. Beyond serving this community, the Registry intends to create a global discount club, whereby members and users can maximize their savings. By bringing together consumers, retailers and other stakeholders in an innovative internet space, the Registry will create an environment suitable for innovation, new opportunities, job creation, and economic growth for registrants, internet users, and others.

The Registry intends to develop two components of this gTLD. The first is the traditional registry model – a domain registration wholesale-retail model. Beyond this, the Registry plans to establish Registry-owned domains and websites, in accordance with Specification 9 of the Registry Agreement, centered around different discount categories, such as: apparel, travel, electronics, hotels, home furnishings, jewelry, event tickets and mobile phones, to name just some examples. A dedicated domain and website for each of these categories will be a content – rich environment, driving Search Engine Optimization (“SEO”) and viewership, and serving as an information, pricing, reviews and communication resource for its participants. Each domain will also contain a directory of enterprises wishing to gain greater exposure to the users of the site.

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