18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Mission and purpose

The mission of .HEALTH is to provide a namespace focused on wellness, fitness, and general physical and mental well-being.

Health is a global concern across all socio-economic boundaries and ages. .HEALTH will serve a broad spectrum of people interested in health matters through organizations providing services related to health, such as medical providers, researchers, fitness professionals, healthcare technology, pharmaceuticals, education, nutrition, fitness and exercise professionals. A plethora of health information can be found on discreet websites as well as a news section in many major media outlets, demonstrating a strong market interest in the topic.

The target market of registrants for .HEALTH will come from any of the categories noted above, who wish to create a web presence to promote a business or educational entity, share information on any health-related field, as well as providing nutrition and exercise focused content. With a broad target market, we anticipate adoption to follow a slow curve and conservatively forecast 14,000 Domains Under Management (DUMs) by the third year of operation. Our financial responses #45 through #50 go into detail on our funding, cost and revenue projections.

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