18(a) Describe the mission/purpose of your proposed gTLD
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Afilias in this application is applying for the Chinese IDN string of .INFO only. This is not an application for .INFO (ASCII). The true IDN string will be referred to throughout this application as .INFO (CHINESE IDN) for simplicity of review by ICANN.
Mission and purpose
.INFO (Chinese IDN) is intended to become one of the most common and easily accessible TLDs on the internet, especially targeted to Chinese speakers. It will vastly expand options for creating domains, and give new opportunities to those who have been unable to obtain a desired domain name in Chinese in existing TLDs. Most importantly, it provides the opportunity for the full domain name to be represented in their native language.
As of 2010, there were 444.9 million Chinese-speaking Internet users, making it the 2nd most common language in use on the Internet (Source: http:⁄⁄www.internetworldstats.com⁄stats7.htm). The interest and demand for new domains in Chinese is only expected to grow. The .INFO (Chinese IDN) TLD will help facilitate the expansion of those opportunities for Chinese-speaking Internet users.
While we expect long-term growth as Internet penetration increases, we expect that awareness and early adoption will ramp up gradually and the first few years will experience a modest adoption rate. Therefore, we anticipate that we will have 5,000 domains under management (DUMs) after three years.
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