18(a) Describe the mission/purpose of your proposed gTLD
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Mission and purpose
.PET will be the Internet’s pet resource. The TLD will provide individuals and businesses a namespace to establish meaningful and relevant identities related to their connection with their interest in and love of pets, and to promote organizations, companies, products and services especially geared toward people who identify themselves as participating in that lifestyle. The primary purpose is to foster a sense of shared identity and trust among individuals, businesses and organizations that identify with this distinction.
We anticipate a variety of reasons that businesses, organizations and individuals would want to acquire domain under the .PET TLD.
Businesses and organizations may want to create a professional web presence including online stores or shopping experiences, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals, or for sharing of information.
Pet-related organizations, such as rescue leagues, health and wellness groups, adoption places, animal shelters, and other non-profits could use .PET to promote the missions of their group. Non-profit associations can promote the events of their association, such as dog or cats shows, and provide breed information to their community stakeholders.
Individuals may use .PET domains to create websites to support or announce planned businesses and begin marketing efforts, research and tests, or to create web presences that reflect their involvement with the pet owners’ lifestyle.
In the United States alone, there are over 78 million owned dogs and 86 million owned cats (http:⁄⁄www.humanesociety.org⁄issues⁄pet_overpopulation⁄facts⁄pet_ownership_statistics.html), as well as the businesses and organizations that serve pet owners’ needs. There are also millions of bird, reptile, fish and small animal owners who may have an interest TLD».
Afilias anticipates capturing a small percentage of those people, organizations and businesses in the first three years who will quickly realize the intrinsic value of the .PET TLD and will wish to be early adopters. Therefore, we forecast having approximately 25,000 Domains Under Management (DUMs) by the third year of operation. Our financial responses in questions #45 through #50 go into detail on our funding, cost and revenue projections.
Similar gTLD applications: (0)
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