18(a) Describe the mission/purpose of your proposed gTLD
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.GREEN will be the eco-friendly spot online. The mission of the .GREEN TLD is to provide “green,” or environmentally-focused individuals, organizations and businesses a place on the Internet to establish meaningful and relevant identities, promote their companies, products and services, and to disseminate information relating to “green” topics. The primary purpose is to foster a sense of affinity and trust among “green”-focused individuals, businesses and organizations, and to create a central Internet space where users can go to find information pertaining to environmental topics.
We anticipate a variety of reasons that businesses and individuals would want to acquire domain under the .GREEN TLD.
Businesses may want to create a “green” web presence including online stores or shopping experiences, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals, and to generally share information.
Local, state, federal and international parties may also find several uses for the .GREEN domain. These groups can share materials with their constituents in a uniform place, rather than embedding this content within existing government domain websites.
Environmental organizations and associations will aptly brand their entity with a vivid domain extension that reflects their pro-environment stances. These groups can register their organizations, promote events, such as fundraising campaigns, programs and other initiatives that further their mission.
Individuals may use .GREEN domains to create websites to support causes, share information on their personal environmental efforts, or connect with other individuals interested in “green” topics.
There are over 2 million businesses in the U.S. who have a “green” component or aspect to their business (http:⁄⁄www.bls.gov⁄green⁄). This represents a huge industry of environmentally-focused businesses, as well as the people interested in finding information about “green” products and services. Afilias anticipates capturing a small percentage of those businesses and a small portion of individuals interesting in creating a green-online presence in the first three years who will quickly realize the intrinsic value of the .GREEN TLD and will wish to be early adopters of this opportunity.
We forecast having approximately 50,100 Domains Under Management (DUMs) by the third year of operation. Our financial responses in questions 45 though 50 go into detail on our funding, cost and revenue projections.
Similar gTLD applications: (0)
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