18(a) Describe the mission/purpose of your proposed gTLD
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Mission and purpose
.CASINO will provide a definitive address for betting and gaming establishments. Existing and future casinos, both physical establishments and online, will have a clear and distinctive TLD to promote their entity.
The term casino has a singular meaning and a worldwide recognition. The extension will serve a $500 billion industry that attracts over 200 million users online and tens of million physical gaming visitors. Registrants will be able to secure domains for anything from card gaming, off-track betting, charitable games and bingos, lotteries to Indian casinos and multi-national full-service casinos.
There are over 4,000 physical casinos across the world, and an estimated 2,000 online gaming sites. We anticipate existing gaming entities will average over 5 domain names each, while other informational sites to be a small fraction of the market. As regulations change, the market for .CASINO could grow dramatically, though we conservatively do not forecast any such dramatic change in the marketplace. Therefore, we forecast having approximately 5,000 Domains Under Management (DUMs) by the third year of operation. Our financial responses #45 through #50 go into detail on our funding, cost and revenue projections.
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