18(a) Describe the mission/purpose of your proposed gTLD
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Mission and purpose
The .KIM will be the personal domain name of choice for individuals and families with the surname Kim. It will provide a permanent and portable online identity.
There are more than 100,000,000 people in the world with the surname Kim. The name Kim is the most common family name in Korea, representing 20% of all names. (source: http:⁄⁄www. ancestry.com⁄name-origin?surname=kim). The name is also popular outside of Asia, with over 540,000 in the United States (source: US Census Data) .
In today’s marketplace, individuals predominantly have online identities at the third level, for example, KimBae@gmail.com, through an Internet Service Provider (ISP). Those individuals looking for their exact name or a variation of their family name represent the target market for the .KIM TLD. Given the statistics above, we are conservatively forecasting 20,000 Domains Under Management (DUMs) by the third year of operation. Our financial responses #45 through #50 go into detail on our funding, cost and revenue projections.
Similar gTLD applications: (0)
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