18(a) Describe the mission/purpose of your proposed gTLD
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Mission and purpose
The mission of the .LLC TLD is to offer the estimated 4,000,000 Limited Liability Companies (or LLCs) worldwide and future owner-members of new LLCs online domain names that closely match their firms’ legal names better than today’s alternatives. This will allow LLC companies to experience immediate and new, never-before-possible economic, branding and virtual interactive benefits. «TLD» will be an open TLD, generally available to all registrants (except in the Sunrise period). The domains can be used for any purpose, including for business use, for personal use and by organizations. There are no content or use restrictions for this TLD. Although the .LLC TLD is an open TLD, to achieve our business goals and objectives, we plan to focus our marketing and registrar market development investments on future LLC owner-members, existing LLC owner-members and, as the .LLC TLD market matures, new virtual Internet participants.
Future LLC owner-members can use their new .LLC domains to attract investors, develop new websites to win support or announce planned businesses and begin marketing efforts to win business and support their missions as they apply to become an LLC. Current LLC owner-members can use their new online presence to build their brands, win trust and enhance their businesses with customers and other stakeholders. Over time, the .LLC TLD is envisioned to become a well-trusted brand and a welcoming space to enable the creation of a new .LLC TLD business ecosystem designed to foster collaboration and innovative business and social offerings, such as new online groups, online stores and e-commerce, social media functionality, including aggregated buying groups and new infomediary services.
Similar gTLD applications: (0)
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