18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

DESI Networks, LLC(the Company), the organization behind DOT DESI, is committed to providing a secure platform that will: unite the DESI Diaspora worldwide, promote the DESI culture to all who share an interest in it, energize the DESI population to foster education and internet growth and give back to the DESI people through education and philanthropy.

The term DESI refers to the people, culture and products from the Indian subcontinent. It includes peoples of similar origin across the globe and constitutes 24% of the world population. The term is used by the Diaspora to connote an origin or a connection with the DESI regions.

DOT DESI is intended to benefit a global network by providing a designated, secure namespace for cultures, people and businesses of the DESI countries in the Indian subcontinent and its widespread Diaspora. DESI countries include India, Nepal, Pakistan, Bangladesh and Sri Lanka. There are large active and growing populations in the United States, United Kingdom, Canada, South Africa, Australia, Singapore, Mauritius and other countries.

The Company’s mission is to provide a secure Internet space that will facilitate the distribution and exchange of information among DESI stakeholders by means of, but not limited to, websites, social networks, email and other technologies that will reside within the DOT DESI domain name space. In addition, and as technology needs advance and change, ancillary services may be provided in relation to registration of domains within the TLD, including but not limited to website hosting, Search Engine Optimization (SEO), marketing and consulting services.

Two of the founders are expatriates of India, educated abroad, with extensive ties back home. The Company has a strong desire to use the resources developed overseas to give back to India and the other DESI countries and assist with their development. To this end, the efforts of DESI Networks LLC will be focused on facilitating new domain adoption and expanding Internet acceptance amongst the DESI people and those interested in the DESI culture. In order to meet this objective it will be necessary to reach segments of the population that are not currently using the Internet or have stagnant web presence. The Company plans on accomplishing this objective in the following manner:

- Domain growth: In addition to the advantages gained through better domain name availability, DOT DESI registrants will know that their registrations are contributing to the growth of the culture. This will help drive early adoption of new registrations and provide a vehicle for those interested in helping
- Philanthropy: No less than five percent (5%) of the gross revenue from each new DOT DESI domain registration will be given back to DESI countries, through select charities and partner organizations, to create work, foster agriculture and education. Our belief is that by making the technology more accessible and more meaningful to those interested in the DESI culture, positive growth will naturally follow. This meets our vision of strengthening the DESI bonds and elevating the culture.

Desi Networks, LLC intends for DOT DESI names to be registered and used by persons and entities within the DESI region or who maintain an affinity towards the region and its Diaspora. However, DOT DESI domain registrations will not be restricted to such persons and entities. The Company’s goal is to promote the culture and as such anyone will be able to register a DOT DESI domain name.

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