18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||E-mail suffix||Detail|
|.CHURCH||Life Covenant Church, Inc.||lifechurch.tv||View|
Benefits to Registrants
LifeChurch.tv has a demonstrated history of partnering with other churches to equip them with tools and to provide resources, connections, and relationships that can help them more effectively and efficiently reach others with their respective messages. The .church registry will provide many potential benefits to registrants:
• The .church registry will provide clarity not presently available with existing TLDs. Churches are common entities all over the world. Currently they must absorb this common distinction into their existing domain name, regardless of the TLD they are able to secure (lifechurch.tv, firstchurch.com, kensingtonchurch.org, etc.). With the introduction of the new gTLD program by ICANN, this level of duplication will no longer be necessary. The .church registry would create a commonly understood standard for more uniform, logical identification. The results (life.church, first.church, kensington.church) would provide clarity not only in URLs but also in other applications, such as email addresses.
• The .church registry will eliminate the need for churches to conform to the limitations inherent in the nature of existing TLDs. These limitations include but are not limited to the following:
o Available TLD options do not accurately reflect the non-commercial, nonprofit nature of churches, evidenced by the fact that many choose .COM and .BIZ TLDs to represent their organizations;
o Churches restrict their opportunities to achieve a global reach and identity when they choose ccTLDs; and
o Churches are not able to adequately distinguish the services they provide from the missions and purposes of other, dissimilar organizations when they choose .INFO, .ORG, or .NET TLDs.
• The .church registry will equip registrants with greater choices in the domain name market by creating a segment which is targeted solely towards churches, congregations, and ministries.
• The creation of the .church registry could allow search engines to optimize results for content and URLs, potentially driving more Internet users to their domains, thus increasing their reach and helping them expand their message.
In summary, the .church registry will allow the registrants to more clearly communicate and connect their missions and purposes with Internet users, resulting in increased trust, connectivity, and utilization.
Benefits to Internet Users and Others
Internet users will benefit from the .church registry in some of the same ways that they presently benefit from existing TLDs, such as .GOV for governmental services and .EDU for educational entities; that is, a .CHURCH domain clearly communicates the intent, purpose, function, and structure of the entity or organization operating it.
Internet users and others will benefit from the multitude of features that the .church registry will implement as a part of the new gTLD program. These features shall include but will not be limited to:
• Rights Protection – The .church registry will implement the Trademark Claims Service, a Sunrise period, as well as multiple dispute resolution procedures (UDRP and URS), to protect not only the rights of intellectual property owners, but also to ensure Internet users that a registered domain is authenticated to the name which it carries. (More specific details about these protections are presented in the response to Question 29.)
• Enhanced WHOIS – The .church registry will make available easy web access for searchable Thick WHOIS data for general public use. The .church registry will also implement random selection of new and existing domains for WHOIS validation to increase accuracy of WHOIS data. This will make it easier not only for individuals and organizations to look up the valid owners of domains, but also to reliably explore available possibilities for desired new domains.
• Geographic Protection – The new gTLD program provides for protection of geographic names within Specification 5 of the Registry Agreement. The .church registry will expand these protections with additional measures. (Specific details about these protections are presented in the response to Question 22.) These measures will allow both individuals and organizations to secure domain names that are tied to their physical locations, and to protect the brand and intellectual properties that they may associate with those locations.
Areas of Specialty
The .church registry’s primary area of specialty will be to provide meaningful domain names to churches. Because “church” is already a term widely understood around the world as “an organization composed of people with similar religious beliefs,” LifeChurch.tv anticipates the .church registry will become a de facto standard for references to churches across the Internet. LifeChurch.tv foresees that, as the entire Internet community adapts to the new gTLDs, the adoption and growth potential for targeted TLDs will increase.
LifeChurch.tv has a demonstrated history of partnering with other churches within the Christian faith. Although the .church registry’s largest emphasis within a market focus will be churches of the Christian faith, the .church registry will be more broadly available to churches, congregations, and denominations of all faiths. The .church registry shall be operated in the public or common interest of all and shall avoid the restrictions or exclusivity that would accompany a community TLD defined by a particular belief system, expression of faith, geographic location, or other segment.
The .church registry embraces Article 18 of the United Nation’s Universal Declaration of Human Rights, which states, “Everyone has the right to freedom of thought, conscience and religion; this right includes freedom to change his religion or belief, and freedom, either alone or in community with others and in public or private, to manifest his religion or belief in teaching, practice, worship and observance.”
Service Levels and Reputation
LifeChurch.tv has partnered with Neustar, Inc. to provide back-end registry services for the .church registry. The selection of Neustar means that the .church registry will benefit from more than a decade of expertise and experience in TLD registry operations. LifeChurch.tv and Neustar are committed to together meeting or exceeding all defined service levels for availability and performance as set forth in Specification 10 of the Registry Agreement.
LifeChurch.tv is strongly committed to earning and maintaining the public’s trust through financial stability, accountability, and transparency, as demonstrated by our accreditation from the Evangelical Council for Accountability (ECFA). The ECFA (ecfa.org) is an independent accreditation agency that requires adherence to strict standards in areas including governance, compliance, financial oversight, and transparency.
LifeChurch.tv has an established reputation among churches as a partner committed to helping other churches reach their goals of communicating their respective messages to their intended audiences. LifeChurch.tv intends to extend that same reputation into its execution of the .church registry, providing direction to assist churches in clearly establishing their presence(s) online. LifeChurch.tv has purposefully built generosity into a cornerstone of its culture, offering YouVersion.com, Open, ChurchMetrics, and the Church Online Platform to others at no cost. The .church registry will actively pursue this same cultural value of generosity through providing low-cost registrations. As a nonprofit entity itself, LifeChurch.tv understands the unique challenges facing nonprofits and will seek to maintain a cost basis as low as possible, while at the same time allowing for the continued investment in and operation of the .church registry.
Reputation is critical to building public trust, especially with the launch of the bold new gTLD program and all subsequent TLDs. LifeChurch.tv will seek to forge its reputation as a trusted and responsive Registry through:
• Providing a published single point of contact for Law Enforcement, Governments, and the public related to malicious and abusive conduct.
• Enforcing an Acceptable Use Policy. (The specific details about this policy are presented in the response to Question 28.)
• A commitment to coordinate with Law Enforcement by meeting its obligations under Section 2.8 of the Registry Agreement, which requires the .church registry to take reasonable steps to investigate and respond to reports from law enforcement and governmental and quasi-governmental agencies of illegal conduct in connection with the use of its TLD.
• Complying with dispute resolution mechanisms for Uniform Rapid Suspension (URS) and the Trademark Post-Delegation Dispute Resolution Procedure (PDDRP). (More specific details about these protections are presented in the response to Question 29.)
• Incorporating rights protection mechanisms to ensure the protection of intellectual property owners. Although UDRP does not require an active role by the .church registry, we will monitor UDRP decisions and respond proactively to implement those decisions or to contact the offending registrant. Under Uniform Rapid Suspension (URS), the .church registry is committed to locking a domain within twenty-four (24) hours of receipt of the complaint from the URS provider. (Again, more specific details about UDRP and URS policies and guidelines are presented in the response to Question 29.)
The .church registry shall establish appropriate policies to ensure it is reflective of the ICANN core value to operate in a manner which provides for operational stability, reliability, security, and global interoperability. The below sections describe the .church registry’s intended registration policies:
• The .church registry registration policies will seek to create a registrant base of churches, congregations, denominations, and ministries, as well as the organizations and entities who provide products or services to them. Registrations will not be restricted on the basis of beliefs; however, all registrants shall agree that they are (a) an organization composed of people with similar religious beliefs (“Churches”), or that they (b) provide products and⁄or services to groups of people with religious beliefs (“Service Providers”).
• Registrants may not register geographic names that are reserved as described in Specification 5 of the Registry Agreement or reserved on the .church registry’s Geographic Names Protection List. (Please refer to the response to Question 22 for additional information.)
• All registrants will be subject to WHOIS accuracy. LifeChurch.tv shall, on its own initiative, no less than twice per year, perform a manual review of a random sampling of domain names to test the accuracy of the WHOIS information. LifeChurch.tv shall also, on its own initiative, review a random monthly sample of new domain names to test the accuracy of the WHOIS information.
• Registrants shall agree not to infringe on the property rights of third parties. Registrants shall commit to the proceedings under ICANN’s UDRP and URS.
• Registrants shall agree to the .church registry’s Terms of Acceptable Use.
Privacy or Confidential Information of Registrants
Outreach and Communications
A .church registry market focused on churches is sustainable, with recorded estimates of 335,000 religious congregations in the United States alone, 552,000 in Africa, and approximately 3.7 million houses of worship globally. The .church registry will allow for a viable market to be created with the potential to create competition with other namespace markets. LifeChurch.tv has built a geographically diverse following within the Christian church community, including more than 1.6 million connections through social media and more than 10,000 churches utilizing a variety of LifeChurch.tv’s resources. It is LifeChurch.tv’s intention to use its existing standing within church circles to assist other churches in establishing their presences online. LifeChurch.tv will draw from its strength and expertise in building online community to create a similar community with the .church registry. The .church registry will also invest in building and expanding awareness in other areas through a variety of media and communication channels, including church leadership events, denominational publications, faith-sponsored publications, and online advertising.
Similar gTLD applications: (0)
|gTLD||Full Legal Name||E-mail suffix||z||Detail|