18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

18 (b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
.shop gTLD will provide a new platform for registrants to establish, integrate or extend their online business and contribute more varieties to current internet namespace. As far as the .shop’s unique branding value in the process of e-commerce development concerned, such a customized TLD for e-commerce offer the registrant a great opportunity to maximize their return of investment.

Internet users will have a more unique and reliable top level domain than any other existing domains. With a fast paced modern life, it not only saves online shoppers’ time on internet surfing, ordering and paying, but also frees them from the unnecessary worries about the security and feasibility of online shopping so that they can fully enjoy the convenience and pleasure of online shopping. They might as well become the loyal online shoppers thanks to the positive experience.

We strongly believe that the online shopping will become more reliable and smoother because of the successful registration and operation of .shop TLD. It will consequently promote the fast and orderly development of e-commerce as well as the prosperous global trading and economy.

What is the goal of your proposed TLD in terms of areas of specialty, service levels, or reputation?
.shop aims to become the most stable, reliable, and even-handed e-commerce gTLD that is trusted by registrants and Internet users. At the same time, JINGDONG commits to provide a high service level which meets and exceeds the SLA required by ICANN.


What do you anticipate your proposed TLD will add to the current space, in terms of competition, differentiation, or innovation?
Under the endorsement provided by .shop gTLD, a reliable domain name will enhance the competitiveness of an enterprise. Through the leverage of .shop gTLD, JINGDONG will provide potential registrants with unique market and brand values, competitive prices, and convenient and trustworthy domain name service choices, which will fully and indirectly drive the virtuous competition in the domain name market. To this end, JINGDONG will utilize its successful experiences in business operation, focus on OPEX control, select outsourcing partners with most state-of-the-art technologies, and provide quality and reliable before-sales and after-sales services.

In addition, .shop is helpful for Search Engine Optimization (SEO) and can make the registrants stand out from the already crowded .com domain names. Innovation comes out of the practical needs. It is especially true for the .shop TLD. As a widely recognized English word with a variety of derivatives (for example, the Chinese word ʺXuepinʺ is the transliteration of ʺshoppingʺ) and applications, .shop is more likely to be searched as a keyword for Internet users. Take the worldʹs most popular search engine Google as an example; ʺshopʺ is searched as one of the key words by approximately 280 million times per month, far greater than its synonyms ʺstoreʺ and ʺbuyʺ (185 million and 151 million times per month respectively). With the birth of .shop gTLD, Internet users will be surprised with a unique user experience when they want to search for their intended businesses with the word of .shop.

What goals your proposed gTLD have in terms of user experience?
In terms of user experience, .shop aims to provide users with a secure, effective, and easy-to-remember domain namespace while facilitating the recording of search engines so as to enhance usersʹ trust on cyberspace and services on the .shop platform. In addition, .shop will provide 24x7 customer services to ensure network security and availability and protect users from domain name abuses such as malicious websites, spam, phishing websites, and others. At the same time, as the portal logo of e-commerce business, .shop could boost usersʹ trust in businesses searched on the .shop platform and thereby enhance their identification with online shopping as part of this modern while intelligent lifestyle.

Provide a complete description of the applicantʹs intended registration policies in support of the goals listed above.

Relevance Requirement for Registrants

When registering a .shop domain name, Registrants have to consent to Clause on Relevance requirement at the Registration Agreement, and ensure that Registrants have owned E-commerce business, or are intended to expand its businesses on the web.

String Policy

Domain names can contain the English-language letters A through Z, the digits 0 through 9 and hyphens (LDH -- Letters, Digits, Hyphens).

a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 -

Hyphens however cannot be used for the first or last character of the second level domain name. Spaces and special characters (such as !, $, &, e, and so on) are not currently acceptable. The maximum number of LDH characters accepted for a second level domain is 63.

WHOIS Policy

The Applicant shall abide by current WHOIS policy and consensus policy adopted by ICANN.

The Applicant shall operate as a ʺthickʺ registry, in which all of the information associated with registered entities, including both technical information and social information is stored within a central registry repository.

WHOIS accuracy Requirement

The Applicant believes that an accurate and genuine WHOIS information requirement is essential to the proper use of the domain name and is vital in tackling the abuses of the domain names. The applicant hence require the registry, registrars and registrants to make sure the WHOIS information of the registrant is accurate and genuine, any update of the WHOIS information shall be done in a timely manner.

Requirement for Registrants

When registering a .shop domain name, the Registrant has to consent to clause on WHOIS requirement at the Registration Agreement, and ensure that the submitted registration information is authentic, accurate and complete. The registrant has to consent that should there be any changes on the WHOIS information in the future, the registrant will update the registration information within 30 days upon occurrence of the changes.
The Registration Agreement states that the registrant must submit the following information:
a) The complete and accurate WHOIS information of the domain name required by the Registry pursuant to the Specification 4 of the Registry Agreement;
b) Signed copy of the Registration agreement.
The registrants also consent that the registrant is responsible for the accuracy of the WHOIS information of the domain name. Failure to adhere to the accuracy requirement will cause suspension or termination of the registration.

Requirement for Registrars

One of the requirements of the accreditation of the registrar is that the registrar is capable of auditing and verifying the WHOIS information submitted by the .shop domain name registrant.
In the proposed RRA agreement with the .shop Registry Operator, the Registrar is required to take necessary measures to verify the authenticity, accuracy and completeness of the registrant information before domain names registration. The verification mechanisms include but not limited to emails, SMS, and phone call verification. The identification of the registrant will also be verified.
The process for the WHOIS verification will be carried out as follows:
(1) The registrar will check the completeness of the registration material and documentation;
(2) The registrar will verify the WHOIS information of the registrant. The registration system of the registrar is required to send out email or SMS to each email address or mobile phone number of the registered domain name to ask for verification of the receiver. No reply will be deemed inaccurate information.
(3) The Identification material of the registrant is required. The individual registrant is required to submit the photocopy of the ID card or passport of the registrant, and the entity registrant is required to submit the photocopy of the Business Certificate or other legal documentation of the establishment of the entity.

Requirement for the Registry Operator
The Registry Operator will set up an annual evaluation process for the Registrars on their performance on the WHOIS verification. The standard is based on the complaints received and the WHOIS inspection resulted performed by the Registry Operator based on the Registry-Registrar Agreement (RRA). The random inspection ratio is no less than 1%. If the proportion of qualified registrants in random inspection is lower than 90%, the Registrar is deemed unqualified. If the proportion of qualified registrants is 95% or higher, the Registrar are considered qualified. The unqualified registrar will be punished, and the qualified registrar will be awarded and honored pursuant to the Registry-Registrar Agreement (RRA)
Requirement for the Back-end Service Provider

The applicant requires the Back-end Service Provider, KNET co., Ltd to carry out a random check on WHOIS information of the domain name registered on the SRS on a daily basis. KNET will verify the registrantʹs Identification via the authoritative database of the government offices to ensure their authenticity and accuracy.

Any inaccurate WHOIS information will be sent back to the contact of the Applicant mentioned above. The Applicant will request the registrar concerned to update the registrant information within 5 working days. Failure to do so would result in domain name suspension or takedown and the registrar will be noted as breach of the Registry-Registrar Agreement (RRA) RRA.

The applicant also commits itself to maintain timely, unrestricted and public access to accurate and complete WHOIS information, including registrant, technical, billing, and administrative contact information. Details of the WHOIS policy can be found in answer to Question Q26 and Q28.

Others

1) Data Privacy as describe in Question 18(c) below
2) Geographic name restriction as described in answer to Question 22
3) The full Domain Name Lifecycle as describe in answer to Question 27
4) Right protection mechanisms as describe in answer to Question 29
5) Reserved Domain Names list as describe in the answer to Question 29

What measures will your proposed gTLD adopt to protect the privacy or confidential information of registrants or users? Please detail all these measures if any.

JINGDONG would adopt stringent policies to protect the privacy of registrants and its domain name users as per the ICANN WHOIS policy and China data protection regulation.

As such policy and regulation may be modified in the future, JINGDONG will also amend its privacy policy accordingly from time to time.

Specifically, JINGDONG is subjected to China’s (“Information Security Technology -- Guide of Personal Information Protection”). In brief, JINGDONG shall inform the registrants
1) The purpose of any personal information collected and scope of use
2) The period in which these personal information will be stored
3) The security measure and information protection policy to safeguard the personal information
4) The rights of the registrants on the personal information
5) The registrant responsibility for accuracy of the personal information

In general, JINGDONG stipulates how the personal information will be collected and used and how the WHOIS information will be displayed. Any information other than the WHOIS shall not be collected and used. No personal information will be collected without the consent of the registrants and the registrants shall have the Rights to Confidential, Rights to Knowledge, Rights to Opt-out⁄Change Data⁄Prohibit Use.

The information submitted by the registrants shall be regarded as classified information and shall be processed by specially designated personnel. Without the written consent of registrants, the information collected cannot be used in the way other than WHOIS purpose.

The back-end registry service provider shall deploy security measures to protect the integrity of the database against potential stealth or unintended leakage. Please refer to answer to Question 30 for more information in this regard.

Describe whether and in what ways outreach and communication will help to achieve your projected benefits.

JINGDONG will make full use of its years of successful marketing experiences and extremely effective execution to develop and perform a set of efficient and staged PR and marketing activities for .shop gTLD so as to make the potential registrants realize the enormous values and business opportunities that .shop will bring. After the start-up phase, JINGDONG will pay attention to both the attraction of new registrants as well as the renewal of registered merchants. From our years of experience in Customer Relationship Management (CRM), we have summarized the following methods:
Online conferences, interactive meetings, media (TV, online media), and other promotion means
1 JINGDONG will promote .shop at the global scale in a coordinated manner. The start-up phase will mainly focus on media promotion such as press conferences as well as online and offline media campaigns to publicize the availability of .shop registration services, enhance its visibility, and strengthen its recognition so as to be distinguished from and compete against the most likely gTLDs such as .buy and .mall.
2 JINGDONG will launch branding activities of .shop in the Internet domain name industry and utilize print and video promotional materials as well as other means like discussion salons to further communicate the potential business models as well as accompanying unique values in the .shop era.
3 JINGDONG and its registrars and other industry partners will use network marketing means to introduce the .shop registration service and the accompanying unique values to target users by stages continuously. As a new TLD, .shop can only gain the permanent identification and support of registrants and Internet users after long-term and stable development.

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