18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Tokyo, the capital city of Japan, has the highest GDP and the largest urban area population of any city in the world (United Nations, 2010).

The city is recognized as a world leader in technology and precision manufacturing, and its wholesale and retail sectors are renowned for quality, luxury and high-end products. Tokyo is at the center of both traditional and modern Japanese arts including drama, music, fine arts, anime, design, multi-media, and literature. The city is also home to the largest number of cultural assets in Japan and has the most Michelin star restaurants of any city in the world.

The purpose of .TOKYO is to promote Tokyo as a city, establish a unified online presence, and provide an opportunity for citizens, corporations, cultural institutions and community groups to link their identities to the city’s trusted and high profile brand. By bringing together high quality and informative content under a single TLD, the Applicant aims to establish .TOKYO as a platform to effectively deliver Tokyo related information to Internet users worldwide. The Applicant believes this in turn will benefit economy, industry, culture and community in Tokyo and make a valuable contribution to sectors as diverse as commerce, sport and tourism. The Applicant also hopes that through further raising the city’s profile on a global scale, it will contribute to an increased sense of pride and responsibility among the citizens and corporations of Tokyo. At the same, the Applicant believes it is important to achieve widespread registration and usage of .TOKYO in order to support these goals, and therefore domain name registration eligibility will be open to individuals and entities worldwide.

Furthermore, the Applicant hopes to see the current new gTLD application round produce multiple new geographic TLDs representing city names, and to be able to make a contribution to establishing the “city TLD” as a new genre of TLDs.

Similar gTLD applications: (0)