18(a) Describe the mission/purpose of your proposed gTLD
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The string “reise” is a noun and can be translated with “journey”. The string “reise” is also a keyword which is included in millions of websites in German language. The .REISE TLD is intended to serve the German speaking travel and tourism industry and its customers. The .REISE TLD and its domains names shall facilitate consumers to intuitively find travel information on the Internet and shall contribute to more quality, reliability and consumer trust in travel topics on the Internet. In addition, we expect a more accurate representation of destinations with the help of the domain names used by the travel industry and the destinations themselves.
The domain names available with .REISE are concise and create a unique identity for the community members. Those providing and looking for information, goods and services in the Internet can thus intuitively come together. The .REISE domain names strengthen the identification amongst travel industry members, improve communication and make interaction easier, thus providing a stimulus for innovation and development. For both the travel industry as well as Internet user .REISE domain names will become an attractive address to visit. The registration of .REISE domains is restricted to travel industry members. Members are amongst others tour operators, travel agencies, destinations as well as governmental agencies, destination marketing agencies, associations, institutions and service providers of the tourism industry.
Similar gTLD applications: (0)
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