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18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

gTLDFull Legal NameE-mail suffixDetail
.istanbulIstanbul Metropolitan Municipalitygmail.comView
We totally agree with ICANN: New gTLDs will change the way people find information on the Internet and how businesses plan and structure their online presence.

By the light of this vision, we believe that the proposed TLDs will provide numerous benefits to the registrants, internet users and others who want to become a part of the Istanbul. However, these we mentioned in this content are only limited by our imagination.

The Istanbul Metropolitan Municipality (the ʺIMMʺ) has a powerful budget and capabilities to support these TLDs in every aspect. We as the IMM, have a strong advertisement infrastructure, media vehicles and powerful market, and above all we truly believe the success of the TLDs.

At first glance, the proposed TLD offers benefits to City tourism, small-to mid businesses, entrepreneurs, and global corporations with a presence in the City. It will provide connections that facilitate innovation enabling people to create and sell their services and products to one another and the world. Most importantly, creative use of the Internetʹs naming and networking features will facilitate transparency, collaboration, and trust helping the City grow as a global economic force.

The IMM intends to market the proposed TLDs as a truly prestigious strings that can be embraced and utilized by an individual, entrepreneurs, enterprises, and organizations whether located in Istanbul, or not. By positioning the proposed TLD as a truly prestigious string and by providing an entirely new pool of domain names for registration, the proposed TLD will open the possibility of domain name registration to a far greater number of people.

New name space

Although this market is currently served by existing gTLDs and ccTLDs, as a practical matter many of the most popular commonly-known and utilized words and phrases have already been registered. Accordingly, new registrants must have the financial resources sufficient either to conduct a major marketing campaign for an uncommon phrase or to purchase a previously registered domain name at a substantial price. It created a aggressive competition between people, businesses and organizations with the same name. Number of domain name disputes are growing, and the name space for generic names is getting tight since a lot of companies register many gTLDs and ccTLDs when launching a business or product. This limits the ability of the Internet to continue to expand into a truly global medium. In this context, the proposed TLD will calm this competition down, since a nearly infinite number of new combinations will be available with it.

Through the introduction of a new TLD, the IMM will provide registrants with a fresh set of domain names eligible for registration. Although the IMM expects that some registrants of existing gTLDs domain names will quickly move to register an equivalent name in the new TLD, the IMM expects that the majority of registrants will not apply for duplicative registrations, leaving many domain names free for registration by entirely new registrants. The most important goal of proposed TLDs is to provide a new fresh name space for local brands to encourage them becoming a part of the virtual world.

The new Turkish Commerce Code, which will start a new era in the Turkish economy.

The New Turkish Commercial Code (the “NTCC”), which will be effective from 1 July 2012, is a change that will direct the course of commercial life in our country, a real “Regulation for the Future”. The TCC was adopted by the Turkish Parliament on 13 January 2011 and promulgated in the Official Gazette on 14 February 2011. In summary, The NTCC redefines the rules governing commercial life in Turkey, with a modern approach that will help take Turkey to the next level in terms of transparency, auditability and reliability. Additional notes regarding to NTCC is provided at the question #49c Contingency Planning - Volumes as Attachment 49c.

In accordance with the principle of transparency at the NTCC, all equity capital companies are obliged to found a web site, and if such a site is available, to allocate a section of the web site to the use of shareholders and society. The web site shall include all the reports and all the relevant data concerning creditors and investors; primarily all announcements that should be legally made by the company, annual reports, financial statements and audit reports. Penalties and sanctions shall apply if the company fail to fulfil these obligations.

In this context, we believe that proposed TLDs in parallel with the NTCCʹs goals will have a important role on creation of an information society by providing a new name space for businesses, marketing and introducing this new TLDs.

Benefits for the local business and trademarks

Primarily, we believe that this TLD will assist local merchants based in Istanbul to be able to brand their businesses as located in the Istanbul. The small business community is a vital part of the Istanbul economy and any opportunity to increase their exposure while facilitating easy searching online is a step forward. The following list summarizes benefits for the businesses:
- Short, descriptive, and memorable domain names will be available for the Cityʹs businesses. Many local businesses will have the opportunity to reclaim their traditional and familiar names within the proposed TLD.
- The new set of domain names will reduce the current time consuming task of locating a good domain name, provide identity, and promote ʺfindabilityʺ through the intuitive names and Search Engine Optimization, helping city businesses rise to the top of search engines results.
- The proposed TLDs will provide local identity for companies using the same name used in other cities.
- Global companies with a city presence will choose a local TLD for more focused communication such as to let residents know of their local jobs, distributors, concerts, and community events they sponsor.

By encouraging domain name registration by a large audience both national and international, the proposed TLD will foster to improve service levels of both local and global businesses and government institutes. The TLD will able to enable government institutes to launch new e-government initiatives by a modern communication infrastructure and thereby it will ease the interaction of the city government and institutions with residents, organizations and businesses. Self-explaining URLs with content users expect will make the Cityʹs resources readily available and easier to locate by the regional, national and international audience. In addition, global and local businesses will be able to market and promote their events, new products and services for a targeted audience under a City brand.

By increasing navigation, the proposed TLD will obviously provide localization for areas of specialty such as hospitality, culture and education. Therefore accessibility of trusted-information will become easier than ever. In addition, the TLD will enable the IMM to generate new income streams which will enable a considerable resource for the IMM to support its services for the public and City development as well as to support its unique initiatives for tourism and economic development.

Our proposed TLDs goals are to foster businesses and government institutes to develop new methods to reach and communicate their targeted audience.

Reputation

We believe that proposed TLDs will support to increase brand awareness, recognition, and reputation of the Istanbul around the world. In this sense, it will support to promote and market tourism and culture in the Istanbul globally.

The TLD will ease the marketing of the city brand and city image to residents, tourists, businesses and investors from all over the globe with every domain name, e-mail, and web site. All of them will be associated with the City, and people will be reminded of our great city, and dream of their next visit. The TLD will create a unique local identity for citizens, companies, organizations and institutions and also provide a opportunity for local business to market their brands under a world City brand.

Our proposed TLD, which will boost importance and richness of Istanbul, goals is to support economic growth of the City by providing a new vehicle for City tourism. Once the ʺ.istanbulʺ and ʺ.istʺ TLDs are launched, individuals and local business owners will be able to uniquely associate themselves and their business with their home, and the Istanbul brand. They will be able to choose their online presence, how they want to represent themselves, with IST brand short-form of Istanbul or Istanbul brand.

The both proposed TLDs will be a source of prestige for Istanbul. Istanbul will be honored to recognize with its own TLD in the country and in the worldwide.

Competition

One of the central goals of the introduction of new TLDs is to create competition between existing ccTLDs and gTLDs and registry operators, as such competition will inevitably benefit the public. By definition, the more competitors there are in any given market, the greater the opportunities for competition in that market.

The introduction of a new TLD managed by the IMM and its experienced back-end registry operator will also create competition for the existing gTLDs, ccTLDs and their registry operators. This competition will drive each registry operator to improve its services and pricing and thereby benefit the entire Internet community.

New gTLDs will also create additional choices for consumers, and thus foster competition between the proposed TLDs and the existing unrestricted and restricted gTLDs and ccTLDs. Such competition will benefit consumers as it will encourage all registries to offer better services and prices. Domain name registrants will for the first time have an opportunity to choose the registry or registries with which they would like to do business.

The proposed TLDs consequently will increase choice and competition for the regional city community in an environment of national and international competition on investments.

Accordingly, we expect from ICANN to examine the degree to which the introduction of a new gTLD encourages competition between TLD registry operators, and the effects of such competition. Although the impact of competition in a marketplace may be difficult to measure over a short time period, The IMM will make its best effort to have the desired effect.

Finally, we expect that ICANN should study the degree to which effective marketing on the part of a new entrant is necessary to ensure real competition for registration services. If such competition requires an extensive marketing campaign, then only those that have the financial resources to conduct such a campaign should be selected to operate new TLDs. The IMM has already funded necessary contribution for marketing campaign and has a powerful marketing vehicles with large audience to support proposed TLDs advertisement.

Innovation

One of the important goals of the proposed TLD is to leverage innovation and create differentiation globally. The TLDs will offer the opportunity to create projects, ideas and new initiatives to individuals, enterprises and organization on a green field.

We believe that proposed TLDs will become an engine of innovation that will enable citizens and Istanbul to grow and thrive.

User Experience

As an unrestricted TLD, the proposed TLDs will serve businesses and individuals of all countries and classes.

The proposed TLDs will allow registrants the opportunity to establish an international-regional web presence, and reduce the need to register multiple domain names in other TLD spaces. Domain name registrants may then focus their resources on expanding the reach of their offerings and content, as well as their brand identity. Finally, the proposed TLDs will enable new registrants to enter the market and register domain names.

In addition, the TLDs will also unite people across the world under a city brand. People who lives, or formerly lived, visited or wants to visit, and do business or looking for business opportunities in Istanbul will be able to associate themselves as they are somehow connected to the Istanbul. Other locations worldwide with the same name, even if small villages or towns, shall also be part of the community. They will profit from the increased visibility of the city name and will have equal rights to register domain names under the TLD.

Through .istanbul and .ist TLDs, we hope to make the search for Istanbul City-related content easier than ever by providing individuals, entrepreneurs, organizations, non-profits and others a chance to own a virtual piece of the greatest city in the world.

The IMM Mission

The IMM Department of Information Technologiesʹ mission is to transform the way Istanbul City interacts with its residents, businesses, visitors and employees by leveraging technology to improve services and increase transparency, accountability and accessibility across all agencies.

In addition to IMMʹs mission, 2010-2012 Strategic Plan by Information and Communication Technologies Authority (ICTA) has three main goals that support the macro scale objective “creation of an information society”, (1) e-transform of public authorities⁄institutions, (2) Widespread use of electronic communication over broadband and (3) Efficient information security.

Within this context, goals of proposed TLDs are also to support ICTA strategic goals, launch new e-government initiatives, and increase Istanbul reputation globally.

By marketing and promoting the TLDs successfully, the IMM hopes to increase electronic communication, internet usage, and awareness of virtual worldʹs opportunities around the country.

We believe that the proposed TLDs will establish a focal point for bringing the benefits of the information society to the city community.
In recent years, the IMM has developed many projects promoting sustainable development in areas of urban transformation, social services for deprived citizens. Particularly, ongoing Istanbul Financial Center (ʺIFCʺ) project to support economic growth, and other innovative systems, will have also significant contribution to support proposed TLDs. These major projects will clench the position of Istanbul as a global-scale city. Istanbul will become the exemplary center of culture and arts, environment, humane living environments and health, sports and technology.

Within this context, strategies towards raising Istanbul’s rank among global cities will contribute to the proposed TLDs process and basic goal is that Istanbul should have its own TLD by its diversity of benefits community and quality of brand.

Privacy

The IMM is committed to being a responsible participant in the efforts of the Internet community to balance the need for data privacy with the need to provide access to records that allow the public to identity and contact domain name holders. To that end, the IMM will strive to maintain open access to registrant information to the extent compatible with applicable privacy laws and the its policy of treating all registrants equitably.
In addition, via the Registry Registrar Agreement (RRA), we will require registrars to post privacy policies that provide clear and complete notice to registrants of the type of data that will be collected and maintained by the IMM, the use of such data in operating the registry service, (including display through the Whois service), and the registrantʹs rights to access and correct data maintained by the IMM. Clear consent to such data practices will be a prerequisite to the submission of a domain name registration request.

In addition, for each type of Whois access (general queries, bulk access and enhanced searches), the IMM, via the registrars, will require customers to enter into an agreement prohibiting the customer from using the Whois database to send unsolicited e-mail to registrants, solicit them by telephone or use the database for other such commercial purposes.

The IMM and its back-end registry service provider itself will not use the Whois service to send unsolicited e-mail to registrants, to solicit registrants by telephone, or to otherwise engage in unauthorized uses of their data.

The IMMʹs goal is to improve the reliability and responsiveness of the TLD registry system at all levels through technological, business and policy advancements.

Registration Policies

The IMM will implement a global registration policies to achieve its goals. These are grouped under the following headings:
1. Registry Services through experienced, powerful, centralized registry service provider.
2. Start-up period Policies (Grandfathering, Sunrise A, Sunrise B, Landrush)
3. Registry Registrar Agreement (RRA)

The IMM expects a significant rush for domain name registrations during the period immediately following the initial opening of the TLD (the ʺStart-Up Periodʺ), after the close of the Landrush Period. In order to roll out the registry in a responsible fashion, and ensure proper and accurate processing of the registrations in a fair manner across all registrars, we will implement the following variations in its registry policies in coordinated with back-end registry service provider during the Start-Up Period which is expected to last for more than four months.

At least four months (120 days) prior to the proposed TLDs being opened to the general public, the IMM, in coordination with the intellectual property community, will make a general public announcement with the estimated date that it will open the proposed TLD to the general Internet community.

The IMM will implement a series of special policies with a detailed Launch Plan during a ʺStart-up Periodʺ. The Launch Plan will be intended to deter abusive and bad faith registrations of proposed TLDs Domain Names and to create a stable and effective launch of proposed TLD Domain Names for the benefit of the Internet community on a local and global level.

Schedule for Start-up

The IMM will introduce a detailed .TLD Launch Plan which intends to provide for the allocation of Domain Names in the proposed gTLD in a fair, orderly and equitable manner, and described in detailed at question #29 Rights Protection Mechanisms.

The following list provides a summary of the four phases of the Launch Plan:
- Phase 1: Grandfathering (one month). The IMM intend to provide one month timeframe for grandfathering for existing Registrants of Third Level Name(s) of .TR ccTLD.
- Phase 2: Sunrise (two months). Sunrise “Local (A)” for local trademarks, and Sunrise “Global (B)” for global trademarks.
- Phase 3: Landrush (one month): Period during which interested parties can seek to register Domain Names not previously registered through the Grandfather Process or Sunrise Process, or otherwise reserved by the Registry or Restricted by theses Launch Rules, but where the allocation of Domain Names is not done on a first-come, first-served basis.
- Phase 4: General Availability: As from the start of this phase, Domain Names that have not been previously registered can be registered on a first-come, first-served basis.

Length of Sunrise Registrations

The IMM believes that parties seeking domain name registrations during the Sunrise Periods will select as long a registration term as is available to them, in order to protect their valuable asset as a domain name for as long as possible. Therefore, domain name registrations that issue during the Sunrise Periods will have a minimum term of five years.

Registration

The Registry Registrar Agreement (RRA) will prohibit the purchase of domain names by registrars for any purpose except instances where the registrar has a bona fide intent to use that domain name on its own behalf.
gTLDFull Legal NameE-mail suffixDetail
.loandot Loan Limitedfamousfourmedia.comView
Q18b
How do you expect that your proposed gTLD will benefit Registrants, Internet users, and others?

The Applicantʹs primary intention is to provide a favorable ecosystem for the growth and evolution of the sector. The key to achieving this aim are significant provisions for brand integrity and protection of intellectual property. The Applicant intends to push the boundaries of what can be done through innovative design of the new top level domain, including technologies that capitalize on the sectorʹs needs. A close relationship with the sectorʹs stakeholders is essential to this purpose, and will enable .loan to grow in response to both Registrant and user needs. The gTLD also contains significant opportunities as a next generation organizational scheme for online content, including provisions for abuse prevention to defend users against malicious registrations. The gTLD has been meticulously designed by a team of industry leaders from an array of different fields. This has enabled the creation of an airtight financial strategy, an inspired technological development plan as well as a close and dynamic relationship with the sector community - all critical needs on the path to the enduring success of the gTLD.

18(b)(i) What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

Specialty

The Applicant’s key specialty goal is to enable a secure and stable gTLD dedicated to providing global Internet users with a targeted space for subject matter of interest. This gTLD will serve as a home for both Registrants and end-users who feel an affinity with this sector and its associated content. Consequently they will prefer to register domain names, create and post content and seek information in a highly targeted manner.

Allowing users the ability to create a targeted, unique space within the new gTLD will enable them to customize their online offering and presence. The .loan gTLD will by itself clearly signal the nature and purpose of such websites to Internet users.

The applicant intends to actively promote gTLD specific vertical searching in the gTLD for the benefit of Registrants, end-users and other stakeholders. This specialization through Vertical Search will also benefit Internet users seeking authentic online information and products or services as they will no longer have to wade through content completely unrelated to their desired results.

As the gTLD is sector specific it will provide a better context for second level strings allowing for a much higher number of relevant and more conscise domains. This more targeted environment will simplify the user experience across multiple platforms specifically with smartphones and tablets where minimal input is favoured.


Service Levels

The goal of the gTLD Registry is to offer domain name registration services of the highest level, exceeding both ICANN requirements and current sector norms. To achieve these goals, the Applicant has contracted with well established, proven service providers offering the highest possible level of quality in Registry and Registrar services. The expertise of the service providers will ensure that the security and quality of the gTLD will be uncompromised.

The Applicant will further provide the highest level of service to trademark, legal rights owners and second-level domain owners. To achieve this goal the Applicant will be implementing a range of Abuse Prevention and Mitigation policies and procedures. The Applicant is also firmly committed to the protection of Intellectual Property rights and will implement all the mandatory Rights Protection Mechanisms (RPMs) contained in the Applicant Guidebook. Aswell as these The Applicant will further protect the rights of others through the implementation of additional RPMs. The RSPʹs experience will ensure that the gTLD provides this high level of service to trademark and other legal rights owners to combat abusive and malicious activity within the gTLD.

The Registry will respond to abuse or malicious conduct complaints on a 24⁄7⁄365 basis, respond to requests from governmental and quasi-governmental agencies and law enforcement in a timely manner, and promptly abide by decisions and judgments of UDRP and URS panels, in accordance with ICANN consensus policies.

The Applicant will also provide fast and responsive (24⁄7⁄365) customer support to both Registrars and end-users in a number of languages to assist with general enquiries as well as complaints of abusive or malicious conduct.


Service Levels related to Registry Backend Services

The Applicant will work with Neustar Inc. (hereinafter “RSP”) whose extensive experience spans more than a decade. This will ensure delivery of the protected, trusted, and permanently-running Registry infrastructure necessary to reliably host and operate a gTLD. The Applicant will also work with its Registrars to ensure that consumers receive secure, fast, and reliable domain name registration services with a high-level of customer service.

The global DNS network that will be utilised for the resolution of domains in this gTLD has already been operating for over 10 years. It currently delivers DNS resolution for several TLD customers and provides low latency query responses with a 100% DNS uptime service level agreement.

The Applicant will further leverage the RSP’s existing DNSSEC infrastructure, capabilities, and experience to provide a robust and standards compliant implementation that ensures DNSSEC services are always available as part of the DNS.

The Shared Registry System (“SRS”) to be used for the Applicantʹs gTLD is a production-proven, standards-based, highly reliable and high-performance domain name registration and management system that has been designed to operate at the highest performance levels. The Applicantʹs RSP has been able to meet or exceed their SLA requirements nearly every month since itʹs inception. Their Registry has achieved a 99.997% success rate in meeting SLAs since 2004.

The Applicantʹs RSP has extensive experience providing ICANN and RFC-compliant WHOIS services for each of the gTLDs that it operates as a Registry Operator for both gTLDs and ccTLDs. The RSPʹs thick WHOIS solution is production proven, highly flexible, and scalable with a track record of 100% availability over the past 10 years.

The Applicant will comply with all the data escrow requirements documented in the Registry Data Escrow (“RyDE”) Specification of the Registry Agreement and has a contract in place with Iron Mountain Intellectual Property Management, Inc. (“IM”) for RyDE Services. The Applicant and its RSP will in conjunction with Iron Mountain work to ensure that the escrow deposit process is compliant 100% of the time.


Reputation

The Applicant will ensure that the Registry enjoys an excellent reputation through its core focus on creating a secure, sustainable, and specialized gTLD, thus supporting ICANN’s primary goals for the new gTLD program in promoting consumer trust, consumer choice, competition and innovation.

The Applicant will strive to become a reputable and successful new gTLD by providing secure, fast and reliable customer service throughout the registration life cycle of all domains in the gTLD.

The Applicant will endeavour to ensure that only non-fraudulent Registrants have domain names in the gTLD via a WHOIS that is searchable, thick and reliable and by being highly responsive to complaints from legal rights owners. The Applicant will further implement an industry leading range of Abuse Prevention and Mitigation policies and procedures as well as RPMs.

The Applicant will provide the financial and operational stability to protect Registrants and ensure the reputation of the Registry. The Applicant has estimated the maximum costs of the critical functions for a three year period by taking the largest single year cost estimate (year 5) and multiplying this by 3. If the calculation used a lower figure the costs estimate would not be at the potential highest amount during the 5 years and the COI instrument would be too small in order to fund the costs of the 5 critical functions for at least 3 years.

The Applicant has decided to commit to providing the highest level of protection to Registrants and Stakeholders by providing ICANN with a COI for the maximum amount as recommended by ICANN in its COI Guidance. This ensures the Registry is reputable, remains conservative and mirrors ICANN’s core objectives. In a worst case scenario where the Applicant will not receive any revenue Registrants will be protected not only by the COI, but also by the fact that the Applicant has enough capital to operate for over 3 years.

Question 18(b)(ii) What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

It is expected that .loan will provide significant competition for existing and forthcoming gTLDs. The .loan gTLD will provide a blank canvas of second level domains that will inevitably lead to increased consumer choice and significant innovation from the sector. It will allow Registrants to seek new and varied ways to separate themselves from the competition.

Competition

The Applicant will enhance competition by allowing new Registrants to create new online products and services serving the global marketplace and connecting geographically diverse Registrants and users with a common affinity for the specialized subject matter exemplified by the new gTLD. The new gTLD process and its resulting gTLDs are likely to incentivize top-level domains to improve the security and quality of their online products and services as well as introducing new ones. Thus, this gTLD will benefit consumers by increasing the likelihood of new innovative online products and services.The addition of a new gTLD such as .loan will also increase competition between existing registries.

The Applicant will promote competition to the benefit of the Registrants by amongst other things:

- Building a healthy growth trend of domain registrations to validate the specialty space
- Promote the migration of sector relevant content from other TLDs
- Maintaining competitive pricing of domains

Differentiation

Currently, there is no gTLD available on the Internet that signifies the specialized products, services, and subject matter encompassed by this gTLD. The gTLD string itself will give a clear indication to website visitors that the site has content relevant to the sector. This will result in the gTLD becoming globally recognizable and viewed as a trusted source of goods, services and information.

Innovation

The gTLD will demonstrate innovation through cutting edge RPMs.

Firstly the Applicant considers the Protection of Intergovernmental Organization (ʺIGOʺ) names to be very important. The Applicant will use strings registered as second level domains in the .int gTLD as the basis for this protection. To register in the .int domain, the Registrants must be an IGO that meets the requirements found in RFC 1591. The Applicant will reserve these strings and only allow for their future release if an IGO on the “reserve list” wishes to make use of the protected string in the gTLD and provides the Applicant with sufficient documentation.


Finally if a Registrant during sunrise and landrush applies to register a domain name identical to a capital city name of a country or territory listed in the ISO 3166-1 standard it will receive a Capital City Claims (“CCC”) notification stating this. Subsequently they will have to reply unconditionally agreeing to comply with requirements to protect the reputation of the capital city and any further terms.

These functions will enhance Internet stability, security and will demonstrate to Registrars, Registrants, and end-users of the Registry that abusive or malicious conduct will not be tolerated. They will further contribute significantly to the integrity of the gTLD enabling an environment where stakeholders can innovate with confidence.

Question 18(b)(iii) What goals does your proposed gTLD have in terms of user experience?

The Applicant’s goals for the new gTLD are to provide a trusted, secure, and user friendly environment whereby domain names and content relating to its specific affinity group can flourish.

The Applicant believes that the success of the gTLD will be determined by the sector’s key stakeholders globally. The Applicant believes that stakeholders should have the opportunity to influence the gTLD and the way it is governed. Accordingly, the Applicant is establishing a Governance Council (“GC”), to serve as an advisory body.

.loan will be developed with consumer trust, choice and satisfaction in mind and after the initial 2 years, the Applicant will conduct a survey to analyse the gTLDʹs success in these areas to help further improve the user experience.

To ensure a high level of service the Applicant will further measure:

- Service Availability Targets for the Critical Registry Functions
- The number of abuse incidents and takedowns
- ICANN Compliance
- Rights protection incidents (i.e. UDRP and URS)
- WHOIS data accuracy

The Applicant intends to promote consumer choice by providing the following:

- Highly available and geographically diverse Registrar distribution channel;
- Effective sunrise and trademark services.

Question 18(b)(iv) Provide a complete description of the applicantʹs intended registration policies in support of the goals listed above.

Registration Policies

The purpose and goal of the Applicant’s policies are to ensure competition, fairness, trust and reliability for Registrars, Registrants, the user community, and other stake holders, while maintaining security and stability for the gTLD.

General Policy

Aside from certain start-up mechanisms, all domain names will generally be registered on a first-come, first-served basis. A Trademark Claims service will be offered for the first 90 days of general registration, with the intent of providing clear notice to potential Registrants of the existing rights of trademark owners with registered trademarks in the Trademark Clearinghouse.

Registration Policies

As per ICANN’s requirements, the Applicant will be operating both a Sunrise and Landrush period ahead of general availability for the gTLD.

Governance Council

The Applicant is establishing a the GC, to be comprised of key sector stakeholders that will serve as an advisory body. Each GC will elect its own Board of Directors, which will be responsible for self-governance, the recommendation of sector-specific registration policies,the formulation of guidance on intellectual property and other best practices related to the gTLD.


The Applicant aims to develop an Abuse Prevention and Mitigation Working Group in conjunction with the GC. It will give the Applicant’s team advice on abuse preventions and mitigation and how this may effect registration policies. The group will meet to regularly discuss the latest trends in domain name abuse and the most effective way to prevent and remedy them.

Question 18(b)(v) Will your proposed gTLD impose any measures for protecting the privacy or confidential information of Registrants or users? If so, please describe any such measures.

Data and Privacy Policies

The Applicant shall comply with all the Data, WHOIS, and Privacy requirements in the Applicant Guidebook required by ICANN. The Applicant will take all possible steps to maintain the security and privacy of information or data that it may collect in connection with the planned function and usage of names domains, and will remain in compliance with all confidentiality and security regulations in relevant jurisdictions. This data will be held by the Applicant in accordance with the Registry Agreement that the Applicant will execute with ICANN.

The Applicant has further ensured that its suppliers also understand that keeping information secure and private is of crucial importance and will take all available steps to maintain the security and privacy of information collected from the Applicants in the Sunrise, Landrush and General Availability Phases.

Question 18(b) Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

The Applicant plans on making the gTLD the premier gTLD where individuals and organizations can register, build and maintain websites relating to their specific interest area. Thus, communication with the public and development of an outreach campaign are important goals in connection with the gTLD.

During the gTLD evaluation process, the Applicant plans to conduct a two-to-three month communications campaign aimed at reaching sector stakeholders and informing them of the gTLD’s mission and the opportunity to participate in the GC. The communication outreach will include email communications to hundreds of leading sector organizations. It will also be accompanied by the launch of a website for communicating information about the gTLD and allowing interested members of the related sector to express interest in serving on the GC. Other communications efforts, including but not limited to, press releases and social media campaigns may all be initiated to raise further awareness regarding the gTLD.

Shortly after completing the evaluation process and being awarded the gTLD, the Applicant will institute marketing and outreach efforts to inform the public about the new gTLD, its launch schedule, and its intended affinity group. The Applicant will use different outreach and communications methods and venues to get the new gTLD mission and message out to the public, including but not limited to the following: online and print press releases, communications with various media outlets, domain name sector groups, mobile apps and various social media platforms. The GC will be used as a further means of outreach and communication to the Internet community.
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