18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

Another objective sought by Banco Bradesco with the concession of gTLD 〈〈.bradesco〉〉 is one of a social nature. The Bank plans to reduce the number of frauds practiced via the internet in Brazil.

Considered to be one of the most modern companies in the world in the indication of tendencies and in the anticipation of services and products for its customers, Banco Bradesco invested U$ 4.3 billion in the field of technology in 2011.

It was the first Brazilian bank to use a computer, almost 40 years ago, and it was also the first company to use the internet in this Country. As a pioneer in Internet Banking operations, the bradesco.com.br address has become a reference in the provision of financial services over the Worldwide Web. Bradesco also offers Internet Banking services for its visually handicapped customers and this solution rendered the position of finalist in the Smithsonian Awards, the most important American award that indicates the companies that make the best use of Information Technology to benefit society.

Banco Bradesco was also the first Bank to provide an exclusive channel via telephone to attend its customers. Today, a sophisticated personalized attendance system makes Fone Fácil (the brand name for the attendance service) one of the most efficient channels of attendance in Brazil. Another example is the Bradesco Mobile Banking service, through which customers are able to carry out banking operations via their mobile telephones.

According to the Brazilian Banks Federation (FEBRABAN – the agency responsible for representing the Brazilian banking sector), in 2011 there was a growth of 36% (thirty six percent) in financial losses from electronic frauds in comparison with the same period for 2010, causing a financial loss of R$ 685 million to Brazilian banks in the first half of the year alone.

The Bank is already part of and complies with the requisites of the DPN “.b.br”, created in 2008 by the Center for Information and Coordination for Dot BR domains (http:⁄⁄www.nic.br⁄atividades⁄dom-bbr.htm), the specific purpose of which is to provide exclusive domain for banks. In this way, the user may rest assured that if a domain carries the extension .b.br, it can only be a financial institution and must also carry the extension DNSSEC in its operation, which further increases the security of its users.

The Banco wishes, via the implementation of gTLD 〈〈.bradesco〉〉, to make it even more difficult for criminals to practice frauds. Electronic frauds take place outside the Bank via the undue appropriation of access codes or personal data pertaining to internet users. In this case, users are normally led to access fake pages at addresses that are similar to those of the banks or to pass on personal information via channels that they believe to be the property of the Banks (cybersquatting or typosquatting). With the use of gTLD 〈〈.bradesco〉〉, the communications and messages may be clearly identified by the users, creating a single standard of access to the services and products, reducing the margin for error, facilitating the relationship and increasing the efficiency of the services provided.

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