18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.CHESAPEAKEAfterdot LLCsedari.comView

1. resolving competing applications
Policy Context
The Registry is committed to the broad policy goals expressed by ICANN in the evolution of this round of expansion of TLDs. Consistent with those policies, we are committed to providing a scalable, comprehensive and stable addition to the DNS.

Registry Choice and Consumers
As part of the selection process, the Registry will evaluate each registrar on a case-by-case basis, weighing the following characteristics:
Thorough understanding of the principles and intentions underlying the registration policies;
Geographic and language diversity reflecting the diversity of the Community in its region
Dedicated willingness and ability to propagate and enforce specifications or policies in an observant and diligent manner and in accordance with policies and procedures prescribed by Registry Operator;
Demonstrated willingness and ability to publicize and market the TLD, and to use TLD marketing materials as appropriate;
Demonstration that sufficient staff resources are available and ability to interface with automated and manual elements of the TLD registry process;
Demonstrated systems designed to avoid submission of clearly inappropriate applicants and
Demonstrated systems designed to avoid any disputes regarding transfers among registrars.

Competing Applications and Intellectual Property Protection - Sunrise
The registry is a closed-registry internal model that does not offer access to the open market for registrations. For completeness, we provide the following details for the proper management of intellectual property rights protection:

In relation to competitions that involve intellectual property, The Registry will minimise costs to consumers in protecting their intellectual property through the following mechanisms:
(i) implementation of the Schedule of Reserved Names set out in Specification 5 of the Registry Agreement
(ii) implementation and adherence to rights protection mechanisms that may be mandated from time to time by ICANN, including all mechanisms mandated in Specification 7 of the Registry Agreement
(iii) implementation in accordance with the requirements established by ICANN of each of the mandatory rights protection mechanisms set forth in the Trademark Clearinghouse
(iv) compliance with ICANN rules on dispute resolution mechanism as they may be revised from time to time, including the Trademark Post-Delegation Dispute Resolution Procedure (PDDRP) and the Registration Restriction Dispute Resolution Procedure (RRDRP) when the final procedure is adopted
(v) compliance with the Uniform Rapid Suspension system (URS)
(vi) Sunrise registration services in accordance with the Registry Agreement. The Sunrise period will be in place for at least a 30 day period to allow eligible rights holders an early opportunity to register names in the TLD.
(vii) A Notification service to trade mark owners who have registered in the Trademark Clearinghouse that someone else is applying for a Sunrise registration for an exact match
(viii) A Trademark Claims service (for at least 60 days) to provides notice to potential registrants of existing trademark rights that are registered in the Trademark Clearinghouse (ie a warning to NOT register a name that might infringe).

Full details of the Sunrise and policies and processes will be made available in due course
2. cost benefits eg pricing
We are committed to a pricing policy that advances the mission of this TLD. Consistent with this policy, the Registry will implement the following:

Billing and Collection Procedures
To the extent that this is relevant to a corporate TLD, the Registryʹs billing and collections procedures will be consistent with existing industry procedures. All payments for new TLD registrations will be on an upfront payment basis. No registration will be completed until the registry receives payment. Because registry services to the registrant will be provided through the registrars, all billing and collections policy matters with respect to the registrant will be the responsibility of the registrars.

Registration Prices
To the extent that this is relevant to a corporate TLD, registration prices will be at the discretion of individual accredited registrars.

The Registry will set a fixed price to the registrar for each domain name registration per year.

Registrars will be required to register each domain name for a period of one, five or ten years.

Registrars will be required to remit a registration to the Registry for the exact period of the Registry-Registrant agreement.

For domain name renewal fees, the Registry will similarly charge a fixed price to registrars for each renewal year.

The Registry has chosen a flat annual registration and renewal fee structure so that it reduces costs to the Internet user community.

3. Price Increase Policy

To the extent that this is relevant to a corporate TLD, in conformity with the Registry Agreement, the Registry will provide advance written notice to registrars of price increases. The Applicant is mindful of the diverse stakeholder input during the development of the New gTLD Registry Agreement. Consistent with support of ICANNʹs policy in the expansion of the DNS, it will give full consideration to the enduring diverse and communal interests if and when price escalation is initiated.

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