gTLD	Full Legal Name	E-mail suffix	Detail
.CHESAPEAKE	Afterdot LLC	sedari.com	View

i. goal in terms of specialty, service levels, reputation

Definitions:
Registrants
As the proposed TLD is a closed registry model, the ʺregistrantʺ is effectively Chesapeake Energy Corporation, its subsidiaries and employees who are authorized to utilize an address or sub-domain under the TLD ʺ.CHESAPEAKEʺ.

Internet users
In the closed registry model, ʺinternet usersʺ refers to individuals and organisations that are legitimately interested in communication within or between Chesapeake Energy Corporation. This category may include authorised employees and stakeholders.

Others
ʺOthersʺ includes potential users of the Internet, potential clients or stakeholders, industry organisations and industry regulators⁄governments.

Background
Chesapeake Energy is the second-largest producer of natural gas, a Top 15 producer of oil and natural gas liquids and the most active driller of new wells in the United States. Chesapeake Energy has approximately 11,000 employees and has a number of affiliates in associated energy industry, technology and operative fields.

Community Partnerships
Chesapeake Energy has for five years in a row been recognised as one of the 100 Best Companies to Work For [ref: Fortune, 2012], and is a recognised leader in corporate social responsibility. In 2010, Chesapeake contributed more than $25 million to support community development, the arts, the environment, social services, health and medical causes and education.

Leading corporate citizenship is one of the key principles of all Chesapeake activities and a significant consideration in the decision to place its brand at the highest level of the Internet domain name system. The citizenship that Chesapeake displays in its core industry will be equally expressed in its operation and management of the TLD through its wholly owned subsidiary, Afterdot.

Chesapeake enthusiastically shares the policy goals of ICANN in this round of innovation in the development of the Internet. The proposed new TLD enables Chesapeake to promote, develop and deliver an optimal level of service that advances the Internet as a secure and efficient method for delivering information and transacting business.

Specialisation, Service Levels and Reputation

Specialisation
The team operating the TLD through the Registry brings considerable speciality experience in the Internet industry both in relation to high-level policy development, launch, operation and management considerations. Significant marketing resources together with registrar partnerships and technical facilities enable the Registry to specialise in the provision of a top-level domain that provides a valuable alternative model to existing gTLDs.

The Registryʹs domain name registry services will be driven by customer focus and, technological innovation. Specialty delivery of services will be closely mapped to clients and constituents, ensuring a higher level of relevance and efficiency.

The Registryʹs services in terms of DNS management expertise, registry operations and technical database management capabilities will be industry- leading standards. Together with the technical provider and management team, speciality services will be continually examined for optimal utility and functionality consistent with all ICANN requirements.

Service Levels
In order to advance its mission as stated above, the applicant has brought together a team with expertise, experience and technical capacity to ensure that the TLD is operated to the best industry standards in the provision of services.

The Registry will provide a substantial network infrastructure that can guarantee maximum performance and reliability as well, if required in the future, to scale seamlessly to meet variations in demand.

Reputation
The applicant is concerned to ensure that both the reputation of the TLD as well as the reputation of the Internet generally is enhanced by this delegation. Chesapeake Energyʹs reputation will be enhanced while simultaneously enhancing and promoting the Internet as a secure and efficient place for business. The applicant is mindful of the critical importance of confidence in the operation of the Internet. It is core to the application that the applicant is a leading model for Internet welfare in establishing a TLD that can be trusted .

Benefit to Registrant(s)
Chesapeake Energy will benefit from the capacity to shape and control the landscape of its Internet-related structure and presence. Chesapeake will be able to create bespoke solutions for secure, client-focused services that distinguish Chesapeake and set higher standards in the energy industry generally.

The longer-term micro benefit to Chesapeake in enhanced reputation, standing and security for investors is importantly extended to the macro level of the energy industry, corporate communities and the Internet generally.

Benefit to Users
The proposed gTLD will create a direct and straightforward external connection to Chesapeake Energy as well as secure and private internal communication. The proposed TLD will create a closed connection between Chesapeakeʹs clients, market and employees, thus enabling efficiency in communication and security of information. Efficiencies and security are enhanced by the control that flows from a bespoke top-down domain.

The applicantʹs intention is that users will be unified in the ʺvirtual spaceʺ of the Internet as though they were face to face. Chesapeakeʹs extensive range of services and large numbers of employees can cohere in a single web identity and location that utilises the Internet as a tool to gather unity in diversity.

Benefit to Others
The benefit of the proposed TLD extends beyond registrants and Internet users to others who have a policy concern in ensuring that the reputation of the specific industry and the Internet generally is enhanced. Potential users of the Internet in countries yet to develop access will encounter a more clearly defined, brand and product-specific environment on the Internet that facilitates search for services and enables more focused delivery of service by Chesapeake.

Chesapeake believes strongly in responding to community needs and specific conditions of its clients and stakeholders. A closer relationship between Chesapeake and its present and future clients strengthens the delivery of services. Chesapeakeʹs commitment to community and social programmes will find a more effective level of delivery and assessment, helping to build a stronger platform for Chesapeakeʹs existing projects of returning benefits to the community.

At the broadest policy level, Chesapeakeʹs strong corporate citizenship will be a case in point for the responsible running of a Top Level Domain that authenticates ICANNʹs core values.

ii. What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation

Competition
The applicant believes that by setting higher standards in the industry with a secure and focused Internet presence, the industry as a whole will evolve similarly high standards of service in order to remain competitive. Enhanced competition amongst service providers flows directly to enhanced service to the end consumer.

The applicant aims to set leading corporate standards for communication and service through the Internet. By promoting market-appropriate information Chesapeake is able to facilitate accurately informed consumer choice, high levels of confidence and ultimately market-regulation by the end-user consumer. The applicant believes that this round of TLD applications will at its best allocate more strength and decision-making power in the individual consumer.

Differentiation
The applicantʹs proposal is founded on the belief that competition in the marketplace makes for stronger, more innovative and more creative alternatives for the consumer. Together with its technical and management partners, the applicant has a rich understanding of the needs of the global Internet community and is committed to building a domain name system that grows with and responds to the needs for services, products and information sought by this global community. A steady, secure and responsive service that offers users a competitively priced and distinctive service will enable the TLD to operate as a genuine and enduring alternative to existing TLDs.

Industry, product and service differentiation have become increasingly challenging as the Internet has expanded to over 200 million domain name registrations. In terms of service provision to users, lack of differentiation creates a greater likelihood of frustration, brand confusion or fraud.

Occupation of a TLD by an individual brand substantially addresses the possibility of error or uncertainty in identification of a brand and its associated services. The consumer is able clearly to differentiate Chesapeake from among all others on the Internet, quickly, simply and reliably.

Innovation
The innovation of the TLD is a key building block to its inherent differentiation. Innovation is core to survival in a competitive commercial environment. The applicant believes that in the case of a vital public service such as the Internet, innovation must be founded solidly on the critical requirements of DNS stability, longevity and utility. In other words, the applicant believes in evolution, not revolution.

There have been many years of outstanding effort involved in creating the existing mechanisms and policies for guiding change in the Internet. These mechanisms have been substantially successful in maintaining the stability of the Internet. As such, the applicantʹs policies have been developed with a view to extend and enhance existing procedures in an incremental and cooperative manner. While committed to innovation in the provision of services and technical standards, the applicant aims to measure and interpret the needs of the Internet community

The applicant is working closely with technical service provider, Afilias, to ensure that the proposed TLD innovates in ways that actively support the security and quality of services to clients, internal cohesion within Chesapeake, as well as structure of the Internet generally. While the capacity for innovation will undoubtedly accelerate, the applicant is committed to vigilant analysis of any proposed innovations so that they remain consistent with stated goals of both Chesapeake and ICANN.

iii. What goals does your proposed gTLD have in terms of user experience goals

User experience goals
Consistent with the applicantʹs key goals to work co-operatively and positively in the provision and management of a vital public resource, the applicant aims to ensure that the user experience is centered on the following goals which are consistent with ICANNʹs registry contract:

* rapid, responsive and reliable internal customer service
* robust neutrality
* robust data security and privacy
* robust data escrow
* Internet standards regarding naming and reserved names
* Industry standard acceptable-use policy and registrar agreements
* Leading protocols on technology, rights protection mechanisms and accurate WHOIS.
* Consumer confidence in security, privacy and authenticity thus building confidence in the usage of the Internet for business purposes
* Ease and facility in locating both Chesapeake and the desired location and or service
* A direct line of communication between Chesapeake and its clients
* Responsive and monitored business services, directly targeted to identified client needs

iv. Provide a complete description of the applicantʹs intended registration policies in support of the goals listed in iii (above)

Registration policies to support above goals
The applicant has developed the following explicit policies to support the user-experience goals enunciated in (iii) above.

(a) Customer service
In conjunction with the technical service provider the Registry will have advanced system functions and features to ensure high service reliability and a flexible systems architecture.

Strong cooperative relationships with registrar(s) will ensure that consumer needs are monitored, measured and responded to in a way that reflects the evolving role and purpose of the Internet.

(b) Robust Neutrality
The Registry will be operated on best industry and ICANN practices to ensure that it is a trusted, unbiased provider of core Internet DNS functionality while providing consistent and stable operation of a new TLD.

Among the most important aspect of the neutrality policy is the registryʹs relationship with registrars noted below.

(c) Robust Data Security and Privacy
The Registry, as a neutral and trusted registry, must maintain the trust of the registrars and the consumers. Therefore, the Registry will not market in any way the registrant information obtained from registrars for purposes of running the registry, nor will it share that data with any unrelated third parties. The Registry operator will only have access to such data as is necessary for operation of the registry itself and will use that data only as required by registry operations.

The Registry will provide registrars with a mechanism for accessing and correcting personal data and will take reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction.

(d) Robust Data Escrow: The Registry will follow all data escrow requirements mandated by ICANN and work with an ICANN accredited Data Escrow provider. By so doing, the Registry will ensure that all data necessary for operation of the registry will be available in the event of a catastrophic failure of the registry or following the selection by ICANN of a new registry using the EBERO system.

(e) Internet Standards Regarding Naming and Reserved Names
The Registry will reserve and block the registration of names as specified in Schedule 5 of the Registry Agreement. The Registry will consistently work with ICANN to ensure that registry practice confirms with ICANN requirements.

The Registry will reserve for itself a small number of names necessary for the secure operational and technical functions of the registry.

(f) Acceptable Use Policy and Registrar Agreements
The policy of the Registry and contracted registrars relating to the computer systems, hardware, servers, bandwidth, telecommunications transport and e-mail routing provided by the Registry and Domain Provider(s) will promote the integrity, security, reliability and privacy of the Registry Network and the Registrar(s).

The Registryʹs policy will follow leading industry standard that both (i) support the free flow of information over the Internet and (ii) inhibit the transmission of materials that offend relevant laws, rights, interests and codes of conduct. The policy will provide a complaints procedure and enforcement mechanisms.

The Registry and Domain Provider(s) and⁄or the Registrar may at its sole discretion remove any content or material or services such as URL forwarding, Email forwarding, DNS hosting, WHOIS protection, proxy service etcetera from its servers, or terminate access to the Registry Network where it has been determined by the Registry and Domain Provider(s) and⁄or the Registrar that a registrant has violated the Acceptable Use Policy.

(g) Leading Protocols on Technology, Anti- Cybersquatting and WHOIS
The Registry will adhere to all existing ICANN policies as well as commit to further evolution of TLD policies that advance ICANNʹs core principles in the operation of the Internet. While this round of applications for new TLDs may revolutionize the Internet, the Registry believes that such revolution be supported by evolutionary development of operational rules. The Registry is committed to a full and cooperative partnership with ICANN in the growth of Internet services on a secure and sustained basis. See further, below.

(h) General registration policies
As a wholly ʺin houseʺ closed registry TLD, .CHESAPEAKE will be available only to authorized users and members of Chesapeake and its subsidiaries. Together with technical provider, Afilias, the business management team and qualified registrars, the Registry will have in place a vigilant system of authentication and permission to ensure that registration is tightly controlled and monitored.

(i) Reservation of sub-domains
Second and subsequent level sub-domains will only be created as part of the communication structure and strategy within Chesapeake. Sub-domains will not be freely available on the market.

The Registry will comply with all the requirements and policies of ICANN as set out in the Schedule 5 to the Registry Contract.

v. Will your proposed gTLD impose any measures for protecting the privacy and confidential information of registrants or users?
Protection of Privacy
The Applicant recognizes the importance of balancing individual privacy rights with the rights of intellectual property owners, law enforcement and other interested third parties to have access to WHOIS data for legitimate uses. Comprehensive privacy and authentication rules are built into the operation of the proposed gTLD consistent with requirements under the Registry Agreement.

As privacy and confidentiality of personal information is a key element in the provision of a positive user experience, the Registry will take all reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction. The Registry will also comply, in accordance with the Registry Agreement, with all existing and future consensus policies as formally adopted by ICANN.

The Registry will operate a WHOIS service in accordance with Specification 4 of the Registry Agreement and operate this service in full compliance with applicable privacy laws or policies. The Registry will also implement appropriate measures to avoid abuse of WHOIS in order that access is restricted to legitimate authorized users.

vi. Describe whether an in what ways outreach and communications will help achieve your projected benefits
General
The applicant will put in place a system of communication to its existing and potential users to advance the policies underpinning its application for the gTLD.
These plans may include:

(i) Web site
Through its web presence, the applicant will systematically and comprehensively communicate to its customers the:
* Introduction of Chesapeakeʹs new Internet presence
* Timescale of introduction and or changes
* Manner and method of interaction with Chesapeake Energy
* Advantages and benefits to customers
* Provide customer service facilities to ensure client service is monitored and maximized

(ii) Press and media
As and when appropriate, the applicant will communicate through the press and media to ensure wide dissemination of key information about changes affecting its current and potential clients.

(iii) Industry Events
As and when appropriate, the applicant may communicate the existence, operation and advantages of its new TLD through industry events, including, but not limited to:

* Roadshows
* General Meetings
* Internal and external sponsoring events

(iv) Investor Relations
The applicant will ensure that full information is provided to all stakeholders through corporate reporting mechanisms, shareholder information and other corporate communication strategies.

gTLD	Full Legal Name	E-mail suffix	Detail
.在线	TLD REGISTRY LIMITED	sedari.com	View

DEFINITIONS:
Registrants: Registrants includes all those who register a domain name in the TLD and who act in accordance with the stated user policies.
Users: Users includes the broader Internet community of users who interact with the TLD.
Others: Others whose interest is relevant to this application includes regulators, policy makers and other public authorities
SPECIALITY
The Registry operations team brings considerable speciality experience in the Internet industry both in relation to high-level policy development, launch, operation and management practice. CEO Juhani Juselius has been the registry manager for .FI almost 8 years, has been a CENTR (Council of European National Top-Level Domain Registries) Board Member for two years and is currently in his second term at the ccNSO Council. Significant marketing resources together with registrar partnerships and technical facilities enable the Registry to specialise in the provision of a competitive open IDN top level domain that provides a genuine alternative to existing TLDs and opens the top level of the Internet to new users.
The Registryʹs domain name services will be driven by customer focus, technological innovation and channel management expertise. The Registryʹs services in terms of DNS management, registry operations and technical database management capabilities will extend beyond the current industry standards to further evolve the function and utility of the domain name system.
The creativity and participation of the online community are important drivers of the services provided by the Applicant, evolving the function and utility of the DNS by and for its users. The Applicant is mindful of the importance of user confidence and it is core to the application that the registry be a leading model for Internet stability and security.
SERVICE LEVELS
In order to advance its stated mission, the Applicant has brought together a team with expertise, experience and technical capacity to ensure that the TLD is operated to the best industry standards.
The Registry will provide a substantial network infrastructure that can guarantee maximum performance and reliability as well as scale seamlessly to meet variations in demand, in compliance with ICANNʹs registry contract.
REPUTATION
The Applicant is concerned to ensure that both the reputation of the TLD as well as the usability of the Internet generally are enhanced by this delegation.
The Applicant takes the view that its responsibility as a registry extends beyond registrants and users of the Internet, to potential users, governments, regulators, policy-makers and communities at large.
COMPETITION
Context for Competition
Statistical evidence demonstrates the continued expansion of Internet registrations. The number of domains in the current generic TLD space (for example.COM, .NET, .ORG, and . US) is in excess of 135 million (see http:⁄⁄www.whois.sc⁄internet-statistics ) and there are over 215 million registered domain names in all TLDs. In the second quarter of 2011 more than five million domain names were added to the Internet, marking a growth rate of 2.5% over the first quarter.
The .COM and .NET TLDs experienced aggregate growth, surpassing a combined total of 110 million names in the 2nd quarter of 2011, representing a 1.8% increase in the base over the 1st quarter of 2011 and an 8.3 % increase over the same quarter in 2010. In the same period, 2.9 million ccTLD domain names were added, bringing total ccTLD registrations to approximately 84.6 million. This is an increase of approximately 6.6 million domain names, or 8.4 % from a year ago. Among the 20 largest ccTLDs, Brazil, Australia and Spain each exceeded 4% quarter on quarter growth.
The continually growing take-up rate is evidence of the positive impact of increased TLD opportunities. While .COM will continue for some time to be dominant in the market, there is clear evidence that consumers seek TLD innovation and differentiation. ICANN is responding to the needs created by the massive increase in Internet availability using new mobile devices and more traditional computer access.
In particular, the following issues arise in the current environment:
*challenges for registrants to secure a unique and appropriate name within a heavily populated gTLD and .CN space
*challenges for registrants who wish to communicate through a non-latin script
*challenges for users to locate efficiently and authentic sources of information
* cybersquatting and entrenched inactive ownership of domain names
Competition
Research and analysis indicates that the proposed new TLD represents a strong competitive alternative to existing generic TLDs. The power of this proposition rests on:
The semantic meaning of the TLD
ʺ.ONLINEʺ is synonymous with Internet presence and clearly communicates the message of a broad, open, generic TLD.
Compliance with Chinese linguistic, aesthetic, legal, and business culture.
The translation into a Chinese character form
.ʺONLINEʺ in Chinese characters conforms to existing short 2 or three character TLDs that have proven user-appeal so the string is easily located and understood.
The use of an IDN:
1.365 billion Chinese speakers world-wide are not yet served by a generic top-level domain in their language. Mandarin Chinese is an official language of the Peopleʹs Republic of China and one of the six official languages of the United Nations.
The use of the IDN characters to both the left and right of the dot means that users of the domain will not have to switch between keyboard types when using a domain name. This makes using the domain faster, more convenient and more appealing.
Like other actions that remove artificial restrictions on entry, the likely effect of the expansion of the top level is to increase output, lower price and increase innovation. This conclusion is based on the fundamental principles that competition promotes consumer choice and restrictions on entry impede competition. The availability of new TLDs also offers increased opportunities for registries and registrars to develop innovative services or business models providing significant opportunities for improving consumer choice.
The Applicant firmly believes that by setting leading standards the Internet industry as a whole will evolve similarly high standards of service in order to remain competitive. Enhanced competition amongst service providers flows directly to enhanced service to the consumer.
The Applicant has allocated appropriate funding to ensure the long-term viability and stability of their proposed registry. The Applicant believes that certain standards and services in the technical solution are paramount for delivering optimal functionality and service.
DIFFERENTIATION
A broadly appealing, generic, Chinese script top- level domain introduces a clearly different TLD to the current top level.
Current domain statistics of China show that 47% of registrations are in .COM; and 45.5% are in .CN. It is clear from these statistics that there is a powerful attraction to registration in a domain that differentiates itself from .COM. Research shows that current registrants in these domains would find the existence of a Chinese script alternative to either the existing country code or broad generic space of .COM a very appealing opportunity.
Differentiation and competition in the marketplace make more innovative and creative alternatives for the consumer. Together with its technical partners, the Applicant has a rich understanding of the needs of its target Internet community and is committed to building a domain name system that grows with and responds to the need for services, products and information. A steady, secure and responsive service that offers users a competitively priced and distinctive service will enable the TLD to operate as a genuine and enduring alternative to existing TLDs.
Innovation
Innovation is core to survival in a competitive commercial environment. The Applicant believes that in the case of a vital public and business service such as the Internet, innovation must be founded on the critical requirements of DNS stability, longevity and utility.
There have been years of outstanding effort involved in creating the existing mechanisms and policies for guiding change in the Internet. These mechanisms have been substantially successful in maintaining the stability of the Internet. As such, the Applicantʹs policies have been developed with a view to extend and enhance existing procedures in an incremental and cooperative manner. While committed to innovation in the provision of services and technical standards, the Applicant aims to measure and interpret the needs of the Internet community so that it can tailor services to best support shared goals and aspirations.
USER EXPERIENCE GOALS
Consistent with our key goals to work co-operatively and positively in the provision and management of a vital public resource, the Applicant aims to ensure that the user experience is centered on the following goals:
a. rapid, reliable customer service including availability in Mandarin
b. full accessibility
c. robust neutrality
d. robust data security and privacy
e. robust data escrow
f. Internet standards on naming and reserved names
g. Industry standard acceptable-use policy and registrar agreements
h. Leading protocols on Technology, Anti- Cybersquatting and WHOIS.
The Applicant and the registry service provider will work with the ICANN community and application software developers to provider a more streamlined user experience in regards to IDN, for example increasing display of U-label as opposed to A-labels in browser address bars.
REGISTRATION POLICIES TO SUPPORT ABOVE GOALS
The following explicit policies will support the user-experience goals enunciated in (iii) above.
a. Customer service
In conjunction with the technical service provider the Registry will have advanced system functions and features to ensure high service reliability and a flexible systems architecture that will support growth in volumes and applications.
The development of a clear channel to market for new second level registrations is critical to the success of any TLD. Strong cooperative relationships with registrars will ensure that consumer needs are monitored, measured and responded to in a way that reflects the evolving purpose of the Internet. The Applicant has committed funding, focused management of TLD programs across registrars, and registrar participation in program management. The Applicant will make service available in Mandarin.
b. Full Accessibility
In order to compete with existing generic TLDs, the TLD will offer unrestricted access to registrants subject to comprehensive ICANN approved privacy and trademark protections.
The Applicant is committed to the operation and development of an outstanding registry that expands the accessibility and function of the Internet to new communities. A commitment to leading Internet corporate citizenship remains a critical element of the financial and policy platform.
The Applicant has focused on policies and procedures that enhance the external benefits of the TLD. More particularly the facilitation of trademark protection will include Sunrise, Trademark Claims and post delegation dispute services.
We believe that immediate benefit to the Internet community is the open access to a new TLD that will relieve name scarcity and offer new and fair opportunities to acquire domain names. In particular, the establishment of a generic IDN top level domain increases the functionality of the Internet for a vast population of Chinese speaking users.
As new Internet communities are established, the issue of name scarcity becomes more pressing and emphasizes the entry disadvantages to new communities. The level playing field created by the TLD enables users to establish a meaningful Internet presence with a registry that is committed to strong marketing strategies to support the value of a the TLD name.
c. Robust Neutrality
The Registry will be operated on best industry and ICANN practices to advance and ensure that it is a trusted, unbiased provider of core Internet DNS functionality while providing consistent and stable operation of a new TLD.
Among the most important aspect of the neutrality policy is the registryʹs relationship with registrars.
The registry is implementing a registration policy in strict adherence to the IDNA protocol and ICANN IDN Guidelines. In particular, only Chinese characters will be offered for registration under the TLD and variant management will be conducted as by blocking of variant names to domain name registrations. The blocking of variants is in place to facilitate elimination of user confusion that otherwise could exist if different registrants were able to register variants of domain names. The variants are defined by the variant character values included in the IDN Table for Chinese as attached to this application.
d. Robust Data Security & Privacy
The Registry, as a neutral and trusted registry, must maintain the trust of the registrars and the consumers. Therefore, the Registry will not market in any way the registrant information obtained from registrars for purposes of running the registry, nor will it share that data with any unrelated third parties. The Registry operator will only have access to such data as is necessary for operation of the registry itself and will use that data only as required by registry operations.
The Registry will provide registrars with a mechanism for accessing and correcting personal data and will take reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction.
In addition, as part of the registrar Code of Conduct, registrars will be required to abide by all applicable international, national, and local laws regarding data privacy and information collection. e. Robust Data Escrow: The Registry will follow all data escrow requirements mandated by ICANN and work with an ICANN accredited Data Escrow provider. By so doing, the Registry will ensure that all data necessary for operation of the registry will be available in the event of a catastrophic failure of the registry or following the selection by ICANN of a new registry.
f. Internet Standards - Naming & Reserved Names
The Registry will reserve and block the registration of names as specified in Specification 5 of the Registry Agreement. The Registry will consistently work with ICANN to ensure that registry practice confirms with ICANN requirements. The Registry will reserve for itself a small number of names necessary for the secure operational and technical functions of the registry.
g. Acceptable Use Policy & Registrar Agreements
The policy of the Registry and contracted registrars relating to the computer systems, hardware, servers, bandwidth, telecommunications transport and e-mail routing provided by the Registry and Domain Provider(s) will promote the integrity, security, reliability and privacy of the Registry Network and the Registrar(s).
The Registryʹs policy will follow leading industry standards that both support the free flow of information over the Internet and inhibit the transmission of materials that offend relevant laws, rights, interests and codes of conduct. The policy will provide a complaints procedure and enforcement mechanisms.
The Registry and Domain Provider(s) and⁄or the Registrar may at its sole discretion remove any content or material or services such as URL forwarding, Email forwarding, DNS hosting, WHOIS protection and proxy privacy services from its servers, or terminate access to the Registry Network where it has been determined by the Registry and Domain Provider(s) and⁄or the Registrar that a registrant has violated the Acceptable Use Policy.
h.Leading Protocols on Technology, Anti-Cybersquatting, WHOIS
The Registry will adhere to all existing ICANN policies as well as commit to further evolution of TLD policies that advance ICANNʹs core principles in the operation of the Internet. While this round of applications for new TLDs may revolutionize the Internet, the Registry believes that such revolution be supported by evolutionary development of operational rules. The Registry is committed to a full and cooperative partnership with ICANN in the growth of Internet services on a secure and sustained basis through, for example, Generic Names Supporting Organisation policy development processes.

Privacy Protection
The Applicant recognizes the importance of balancing individual privacy rights with the rights of intellectual property owners, law enforcement and other interested third parties to have access to WHOIS data for legitimate uses. Comprehensive privacy and authentication rules are built into the operation of the proposed TLD consistent with requirements under the Registry Agreement.
Privacy and confidentiality of personal information is a key element in the provision of a positive user experience. The Registry will take all reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction. The Registry will also comply, in accordance with the Registry Agreement, with all exiting and future consensus policies as formally adopted by ICANN.
The Registry will operate a WHOIS service in accordance with Specification 4 of the Registry Agreement, in full compliance with applicable privacy laws or policies. The Registry will also implement appropriate measures to avoid abuse of WHOIS in order that access is restricted to legitimate authorized users. As the Registry will only use ICANN-accredited registrars, the registrars will be required to implement the data privacy policies as defined in the Registrar Accreditation Agreement.

Registrant ⁄ User Outreach & Communication
The Applicant will communicate to potential users through wide public and industry channels. The market for Chinese language registrations will be the particular focus of the outreach and communication drive. Through its appointed marketing partners and⁄or in-house marketing experts, the Registry will market and brand the new TLD worldwide to ensure the broadest possible awareness of the new TLD.
Through these efforts, the Registry acts to fulfill ICANNʹs mission to enhance the functionality and usability of the Internet on a global basis. These efforts are intended to create broader global awareness of the Internet, its growth and its evolution as a resource which transcends cultural and geographic boundaries.
While accurate predictions of the initial volume of registration requests can only be speculative, the Applicant will ensure that it is able to provide contingencies for the case where demand greatly exceeds predictions.

Registrar Outreach and Communication
The Registry will undertake a pro-active educational campaign with registrars to inform and quantify the opportunity for Internet end-users. This will involve a systematic information drive and personal contact from the registry customer support staff and account managers. In this way, registrars will be given a complete understanding of the procedures and processes involved in domain name registration and the relationships at both ends of the supply chain. This includes dedicated information concerning aspects related to IDN registration requirements and functional limitations to ensure that registrants are informed that IDNs in emails are not fully developed and implemented, as well as usability differences between various applications giving users of the IDNs a different experience in terms of A- versus U-label displays, and in some cases non-acceptance of the IDNs under the TLD as noted in question#16