18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

PIR’s long-standing track record speaks to its core mission to serve the public interest, and thereby minimizing social costs,(e.g. as has been done through PIR’s implementation of anti-abuse policies, the rollout of DNSSEC and active participation in public interest events, and more.) PIR will launch and manage the Chinese IDN gTLD in a responsible manner. Our global outreach in preparation of this application provided direct guidance on the specific needs of the community, concerns on policies, procedures for registration and pricing. This knowledge is reflected in this application.

Minimizing negative social costs and consequences on registrants and consumers:
A goal of this name space is to keep impacts and burden to the community nominal, and focus on the positive benefits of having a language-unique IDN domain name. PIR is confident our IDN gTLD domain name registration service, pricing, and related policies do not place burdens on the community, but rather, will support their goals for language uniqueness, differentiation, and innovation.

18c(i) In general, following the initial Sunrise registration processes, registrations will be processed on a first-come, first-served basis. For registrants that were not able to register the name they preferred, and believe such name has been awarded in error to another entity, PIR has developed the Sunrise Dispute Resolution Policy explained in Evaluation Question #29.

18c(ii) PIR will from time-to-time offer discount⁄rebate programs for registrations through its distribution channel.

18c(iii) PIR will offer terms of up to 10 years for domain name registrations. Depending on the needs of registrants and only after consultation with ICANN, PIR may consider offering longer-term contracts. At this time, PIR will not offer permanent contracts.

Depending on the cost of doing business and other economic factors, PIR may from time-to-time increase the wholesale price in accordance with the provisions of Section 2.10 of the new gTLD Registry Agreement.

Similar gTLD applications: (3)