18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other stpes will you take to minimize negative consequences⁄costs imposed upon consumers?

Answers should address the following points:
(i) How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
(ii) Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
(iii) Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for period of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.


“.ren” will have Sunrise process prior to opening the general registration to ensure the relevant rights owners have their first rights to their names. The Company will also adopt the Trademark Clearing House to reduce cybersquatting. Furthermore, the Company will have additional protection for geographic names. Details of these protections are described in the answer to Question 29.

How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?

With regards to multiple applications for a particular domain name, the Applicant will adopt the following practices:
 If the multiple application requests are from within the Applicant (be it a department or a product), the Applicant will resolve the disputes internally using its dispute resolution process.
 If the multiple application requests are from users, then the disputes will be handled on a first-come first-served policy.

Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

The pricing shall be carefully considered and be set at a price that the VIP users can accept. During the promotional period for registrations, the VIP users on the Applicant’s platform can enjoy pricing discounts. The Applicant will conduct market research to determine the specifics of advantageous pricing measures.

Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for period of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

The Applicant will make contractual commitments to the Registrars that the wholesale price increase would not be more than 10% per annum to offset the increase in operation cost. The Applicant further makes commitment that affected registrars will have at least 6 months advance notice of any pending price adjustment.

If the Applicant intends to make a significant price increase (more than 10% per annum) for sustainability and continuity, the Applicant will make its case for ICANN review. The Applicant will cooperate with ICANN with any public consultation process. The Applicant is aware that ICANN may or may not grant such significant price adjustment on its own discrete.

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