18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

OVERVIEW
Art is one of the most primal human urges. We have been creating art since the dawn of time--the oldest surviving examples are paintings and sculptures more than 30,000 years old. Music and poetry, too, have accompanied us since the dawn of history. Art in all its forms helps us touch the numinous.

MISSION AND PURPOSE
The purpose and mission of the .ART gTLD is to provide a home for all web-based content related to the arts. We believe it will drive artistic creation, expression and appreciation among artists and the public. We want to make the .ART domain available to artists and art enthusiasts to communicate with each other and explore the arts.

PUBLIC BENEFIT
The .ART gTLD will provide a meeting place on the Internet for artists and art-lovers. It will make the arts more discoverable and serve as a medium for artists to better engage with their audience. .ART will increase competition in the TLD namespace.

Similar gTLD applications: (0)