18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The creation of a .HOME top level domain will serve two markets: the real estate market and the home furnishings⁄home décor market.

Whether listed for sale by a broker or by the property owner him⁄herself, many property listings now have dedicated websites. A memorable, relevant and easily identifiable .HOME suffix will be more desirable than the more generic .COM for this purpose.

In addition, and complementing the first usage of the domain, .HOME will appeal to the growing home furnishings, home décor and interior design market. Many brands of furniture, lighting, accessories, kitchenware and appliances may choose to rebrand, or create new websites under the more distinctive .HOME moniker.

The mission of the .HOME registry is to cater these two significant markets, and to help customers either find a home to purchase or find ways to improve the existing home they live in.

This company, through the development and effective management of the .HOME top-level domain, aims to help online home sellers and home furnishing companies to connect with their customers to market home-based design, services, and products.

Similar gTLD applications: (0)