18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.llcTop Level Domain Holdings Limitedgmail.comView

The purpose of the .LLC top-level domain is to offer limited liability companies an exclusive opportunity to present themselves on the Internet in a distinctive and memorable manner. Companies wanting to use a domain name to indicate their legal status as a registered LLC are unable to do that currently by their choice of any legacy top-level domain. Because registration and renewal in the .LLC TLD will require applicants and registrants to prove they are registered with the appropriate authority, the .LLC TLD will serve as a mean of identifying and authenticating registrants as Limited Liability Companies. Internet users, particularly customers or persons dealing with a .LLC registrant will do so with confidence that they are dealing with a genuine limited liability company.

A limited liability company is a common form of corporate structure for which the proper abbreviation in many jurisdictions is “LLC”.

We aim to offer all LLCs the opportunity to advertise their products, services and information on the Internet in association with a TLD acting as a badge or symbol identifying their legal nature. The abbreviation LLC forms a part of their legal name in many jurisdictions. Using it as their domain name also will reduce confusion and save the expense of multiple representations of their name.

Similar gTLD applications: (0)

gTLDFull Legal NameE-mail suffixzDetail