18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The .REALESTATE top-level domain will offer real estate agents and brokers better access to information regarding the sale or purchase of homes, land, investment property, as well as give customers better access to information necessary to make informed real estate purchasing decisions.

LANDWATCH.COM, which lists all properties for sale in the US and abroad, lists over 650,000 properties for sale in the United States. This represents millions of acres of land up for sale and billions of dollars in sales.

The Internet has provoked an enormous change in the process of buying and selling property. Property buyers now search for agents and brokers online, allowing them to choose between several agents based on their own criteria. Agents are no longer customers first contact with real estate, making accurate online information imperative to a strong real estate market.

In the United States, real estate brokers and sales agents account for about 520,000 jobs, with agents holding about 75% of those jobs. Many brokers and agents work part time, combining their real estate jobs with other careers. Over half of brokers and agents are self-employed. Real estate employment is generally concentrated in large urban areas. (Source: http:⁄⁄www.bls.gov⁄oco⁄ocos120.htm#emply) Realtor.com, run by the National Association of Realtors carries over 2.5 million listings. (Source: http:⁄⁄www.radarearth.com⁄content⁄why-do-real-estate-agents-need-websites-0) Many of these small businesses have websites, but do not have a top-level domain identifying their speciality.

The .REALESTATE gTLD will offer real estate brokers and agents the opportunity to better advertise their property and provide buyers with a better way to find property.

Similar gTLD applications: (1)