18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.诺基亚Nokia Corporationvalideus.comView

Nokia has been the market leader in China for over seven years. Currently, over 250 million Chinese people use Nokia devices. In 2010 alone, Nokia sold 82.5 million devices in the Greater China area. In August 2011, Superbrands, the world’s leading independent arbiter of brands, announced that Nokia is the leading brand in China, according to its ‘China 2011 – Consumer Top 50 Brands’ survey. The survey of over 2,000 brand preferences is the largest to date in China, and one of the only to evaluate companies based on consumer brand preference, rather than brand valuation.
Since Nokia first came to China in 1985, it has also aspired to be a leading corporate citizen in all its areas of operation. Focusing on many long-term sustainability projects, Nokia has played an integral role in contributing to youth education and environmental protection. In 2005, Nokia began its Green Box Take-Back Program, which is currently the largest voluntary mobile phone recycling scheme in China. On the education front, the Nokia initiated “Hand-in-Hand” CSR project has led to more than 110,000 children in the most remote regions of China getting a better start in life through improved access to education and medical care.
Nokia is the world’s leading manufacturer of mobile devices. More than 1.3 billion people across 160 countries connect using a Nokia device, from voice optimised mobile phones to the latest Internet connected smart phones In 2011, Nokia sold 417 million devices, reported net sales of €38.7 billion and invested €5.6 billion across R&D centres in 16 countries.
Nokia supports ICANN’s goals of introducing innovation and competition to the DNS without compromising security or stability. Nokia has been an active participant in the ICANN community since its formation. It has been represented on the ICANN Board and has also contributed to Policy Development through the Business Constituency, the Intellectual Property Constituency, several Working Groups and initiatives focussed on security and stability. Nokia was also a founding member of the .mobi gTLD registry. Nokia plans to leverage its prior knowledge of registry creation and governance in operating any new gTLD.
Nokia is applying for “诺基亚” string, the Chinese translation of Nokia, and will deploy a Standard Registry to meet its business needs which include:
• To ensure that the integrity of the Nokia brand is maintained at the highest available level in the domain name system: Nokia has a portfolio of registered intellectual property rights in Asia Pacific area including China. Securing the IDN string “诺基亚” in the domain name system is an extension of current brand development and protection.
• To keep Nokia at the forefront of innovation and technological development: Nokia plans to use best-practice DNS configuration and functionality, and will be monitoring and contributing to the development of new standards and services through participation in ICANN and the IETF.

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gTLDFull Legal NameE-mail suffixzDetail