18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

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.gmbhInterNetWire Web-Development GmbHinternetwire.deView

The applicant will use various measures to eliminate or minimize social costs.
First, the applicant will implement all Rights Protection Mechanisms as required by ICANN. This commitment applies both for currently known RPMs as well as those yet to be defined or imposed at a later stage by means of consensus policies.
Second, the applicant’s .GmbH Eligibility Policy only allows GmbHs in Austria, Germany, Liechtenstein, Luxembourg and Switzerland to be registrants.
This ensures efficient enforcement of applicable laws and contractual sanctions, since service of writs or other correspondence can easily be made to the registrants in these countries. Additionally, the .gmbh TLD will be marketed as a namespace for a very specific purpose and with clear content restrictions, since the high standards of German law apply.
Today, the vast majority of all UDRP cases relates to .com, .net and .org domain names, all of which address Internet users at the global level and none of which have such eligibility requirement.
Third, certain Premium Names will be blocked from general registration and will be sold and⁄or auctioned off by the applicant.
Fourth, the applicant has the right to reserve certain .gmbh domain names for personal and⁄or internal use and for the provision of directory services to populate the namespace with valuable information relevant to the TLD.
All these measures help mitigate the risk of abusive or speculative registrations. There is accordingly expected to be little need for defensive registrations.

As a general principle, the applicant will deal with multiple registrations for a domain name on a first-come, first-served basis. However, the applicant reserves the right to auction certain names during the sunrise period or either auction or sell premium names at a later stage.

As of today, no cost benefits are planned.

Registrations will be offered in accordance with all ICANN requirements, such as registration terms of one to 10 years.

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