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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.lifeCompassRose.Life Inc.gmail.comView
Recognizing how quickly our world is becoming smaller from a movement of information or sharing of ideas perspective, and the global accountability inherent with, it is the mission of .LIFE to offer an alternative gTLD to people around the world whom would like to associate themselves with the idea of a caring global community in the ever expanding environment of the World Wide Web. .LIFE shall be identified, through marketing strategies and global charity participation efforts, as an entity supporting freedom of expression and the peaceful sharing or promotion, of thoughts, ideas, charities or business. It is the intent to have .LIFE be associated with the betterment of Life, from the perspective of the .LIFE domain purchaser, be it at the level of personal, family, municipal community, national community, international community or global community for both profit and not for profit organizations.
The purpose of the .LIFE gTLD is to:
• Provide all those interested, world-wide, in disseminating or seeking information, whether non-commercial or commercial, issues, news, culture, lifestyle, entertainment, sports or any other topic with a convenient and recognizable domain name that associates them and⁄or their information with a caring global community.
• Provide all those interested, world-wide, in selling or purchasing goods or services of any kind, or providing information, with a convenient and recognizable domain name that associates them and⁄or their goods or services with a caring global community.
• Provide a top-level domain name that provides an identifiable means of communicating with people, organizations and businesses who do associate or identify with a caring global community.
• Provide the world-wide Internet-using public with an additional choice of available domain names at competitive prices.
The mission of .LIFE is:
• The sharing and promotion of a caring global community, through the corporate values of Appreciation, Honesty, Beauty and Discipline by making domain names ending in .LIFE available to all those who may want to use such .LIFE domain names for their own political, business, personal or other legal purposes world-wide.
• The promotion of a caring global community by having information of any and all types and for any and all legal purposes available and disseminated from websites and email addresses ending in .LIFE for the registrants and users own purposes world-wide.
• The promotion of a caring global community by allowing business, not-for-profits and individuals to associate their products, services, information, issues, causes, interests, perspectives, positions, policies and selves with a caring global community for their own purposes world-wide.
• To allow people and organizations to promote their association or identification with a caring global community on the Internet and in emails.
• To provide an identifiable means for people, organizations and business to communicate with those who associate or identify with .LIFE.
• To increase the number of people and organizations world-wide that publicly identify themselves via the Internet and new media with a caring global community through their use of .LIFE domain names and email accounts by making such .LIFE domain names affordable and readily available (subject to compliance with the rules governing .LIFE discussed elsewhere in this Application).
At present, no specific .LIFE domain name, or useful top-level alternative domain name, exists for the people, organizations and businesses that associate themselves with a caring global community or people, organizations and business that want to communicate with them. Those wanting a domain name that indicates some level of association with or recognition of a caring global community could seek a second level domain name such as “caring.com,” global.us” or “community.info,” but such domain (or similar names) are not readily available under the limited number of existing gTLDs, and more importantly only provide a secondary (at best) or weak (at worst) relationship between the domain name and caring global community, which we believe is the primary goal of the registrant of such caring global community related names. From a competitive perspective, registrants that want a domain name that effectively and efficiently shows an association with caring global community, or registrants that want a domain name that allows them to identifiably communicate with people who associate or identify with caring global community face a domain name marketplace that provides them with few if any options for their purposes. The .LIFE top-level domain will resolve this problem by providing registrants with an efficient, effective, prominent, instantly understood way of showing their association with the caring global community, and provide those registrants who desire it a domain that that can effectively communicate information to such Internet users in an identifiable way, while at the same time providing competition with the existing TLDs and new gTLDs that will be approved by ICANN, thereby increasing consumer choice.
gTLDFull Legal NameE-mail suffixDetail
.salonOuter Orchard, LLCdonuts.coView
Q18A CHAR: 7985

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

DONUTS’ PLACE WITHIN ICANN’S MISSION
ICANN and the new TLD program share the following purposes:
1. to make sure that the Internet remains as safe, stable and secure as possible, while
2. helping to ensure there is a vibrant competitive marketplace to efficiently bring the benefits of the namespace to registrants and users alike.

ICANN harnesses the power of private enterprise to bring forth these public benefits. While pursuing its interests, Donuts helps ICANN accomplish its objectives by:

1. Significantly widening competition and choice in Internet identities with hundreds of new top-level domain choices;
2. Providing innovative, robust, and easy-to-use new services, names and tools for users, registrants, registrars, and registries while at the same time safeguarding the rights of others;
3. Designing, launching, and securely operating carefully selected TLDs in multiple languages and character sets; and
4. Providing a financially robust corporate umbrella under which its new TLDs will be protected and can thrive.

ABOUT DONUTS’ RESOURCES
Donuts’ financial resources are extensive. The company has raised more than US$100 million from a number of capital sources including multiple multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors. Should circumstances warrant, Donuts is prepared to raise additional funding from current or new investors. Donuts also has in place pre-funded, Continued Operations Instruments to protect future registrants. These resource commitments mean Donuts has the capability and intent to launch, expand and operate its TLDs in a secure manner, and to properly protect Internet users and rights-holders from potential abuse.

Donuts firmly believes a capable and skilled organization will operate multiple TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources and shared services model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THIS TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.