18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

(a) Describe the mission⁄purpose of your proposed gTLD

Digi-Key represents one of the fastest-growing electronic component distributors within that marketplace. The companyʹs remarkable sales growth and its ability to consistently outperform the industry is the best evidence of Digi-Keyʹs superior service.
Digi-Key is growing at a rapid rate and continues to gain market share. It is Digi-Keyʹs customer-centered business philosophy that will continue to drive the companyʹs rapid growth far into the future.
The proposed .digikey gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Digi-Key’s ability to:
• deliver product and service marketing⁄advertising;
• enable marketing campaign activation;
• facilitate interaction and communication with individuals and entities with whom Digi-Key has a business relationship;
• improve business operations;
• simplify Internet user navigation to information about Digi-Key products and services; and
• provide an online environment which instills trust and engenders confidence in Digi-Key and its affiliates.

Similar gTLD applications: (0)