20(c) Provide a description of the community-based purpose of the applied-for gTLD
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The purpose of the “.MERCK” TLD is to enhance communication within, and to raise awareness, heighten confidence, and ensure integrity of information concerning the activities and products of the Merck Community worldwide. This specialized TLD will be an invaluable asset to the Merck Community, will enable secure communication between members of the Community, and will provide a common platform for all of the constituent participants to showcase their achievements together. Additionally, it will provide a secure, trustworthy network of information for end-users seeking to interact with the members of the Merck Community worldwide.
The intended registrants of the “.MERCK” space are limited to members of the Merck Community, meaning that only companies which are a part of the Merck Group may apply.
The intended end-users of the TLD will be Internet users across the globe who are seeking information about the Merck Community and its varied activities. This would naturally include patients, consumers, laboratory researchers, physicians, pharmacists, hospitals, medical conglomerates, investors, current and future employees, as well as any interested members of the general public. An additional benefit to end users is the increased safety of the controlled TLD space, as the Community’s stakeholders will have heightened assurance they are viewing only authorized content and authentic products when accessing “.MERCK” websites.
Merck KGaA has been in the pharmaceutical business since 1668, and is the oldest business of its kind in the world. The Merck Group has been working together, and has collectively branded tens of thousands of products and services on a worldwide scale, since 1968. Therefore, it is clear to see that this Community has withstood the test of time. The Merck Community intends to remain a leader well into the future, and to provide the best possible information and products to its consumers through the continued use of the “.MERCK” platform.
Similar gTLD applications: (0)
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