20(b) Explain the applicant's relationship to the community identified in 20(a)

Prototypical answer:

The applicant for the “.MERCK” gTLD is Merck KGaA, the parent company of the Merck Group and thereby the leader of the Merck Community. As their corporate parent, Merck KGaA is accountable to its subsidiaries and affiliates for successful governance, guidance and leadership. With respect to the new “.MERCK” space, Merck KGaA will be responsible for providing a common vision for the TLD, and for implementing and maintaining the applicable registration restrictions and use guidelines established for the space. Merck KGaA will be responsible for reviewing applications for Merck Community Membership IDs, and thereby ensuring that only Merck Community members will have access to “.MERCK” registrations. Merck KGaA will also be responsible for communicating with its designated Registry Service Provider Afilias Limited, and overseeing the monitoring process to ensure that all “.MERCK” websites are properly maintained.

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