18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

What operating rules will you adopt to eliminate or minimize social costs (e.g. time or financial resource costs as well as various types of consumer vulnerabilities)?

The .Zara registry will be a standard registry closed to third parties, at least initially for use only by authorised representatives of Inditex. One benefit the internet community will derive from the introduction of .brand registries where domains are used solely for purposes approved by the brand owner is that social costs are minimised and possibly even eliminated. We do not expect that our registry will have any negative economic impact on internet users. It is at least initially not intended that .Zara domains will be made available to anyone outside Inditex.

How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?

At least initially, we do not plan to sell .Zara domains. The .Zara registry is being designed to promote Zara and to protect the IP that Inditex has in this name. We have no plans to sell .Zara domains. We don’t expect there will ever be multiple applications for the same term so there is no need for resolution. Eligibility will be controlled very strictly.

Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).

We plan to register all .Zara domain names to Inditex. At least initially, there will not be a market in .Zara domains so there is no need to devise for cost benefits.

The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

The Inditex Domain Name Management Team will set the period of registration for .Zara domains. We will comply with Section 2.10 of the Registry Agreement but we will not otherwise make contractual commitments relating to price escalation because at least initially, we do not expect to sell domains in the .Zara registry.

Before launching this TLD, Inditex will develop and publish its policies and guidelines, setting out full details of how the registry will implement its vision and purpose as set out in this answer. Inditex may adapt its policies and proposed use of the gTLD, in a manner consistent with the Purpose, to reflect changes in its business and the adoption of new gTLDs by the community.

Similar gTLD applications: (0)