18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.dealerDealer Dot Com, Inc.dealer.comView

18.1.1 Dealer.com

Dealer.com’s mission is to be the most sought after automotive web solutions provider in the world. Dealer.com pursues this mission with the highest degree of integrity and a focus on creating superior products, satisfied clients and empowered employees - all with minimal impact on the environment.

Dealer.com’s solutions include those for franchise automotive dealers, independent auto dealers, dealer groups, original equipment manufacturers (OEMs) and advertising agencies. Its proprietary platform is a customizable, multilayered software application that not only creates SEO-friendly websites but also features a completely integrated toolkit for dealerships both large and small.

This integrated platform has been engineered for maximum efficiency and performance to empower its customers’ connections with consumers. Built from the ground up and using the latest technology, Dealer.com offers the most powerful digital marketing platform in the industry, aggregating the following solutions:

Online Advertising: Paid search management, email marketing, search engine optimization, social media & blogging;

Dealer Websites: Inventory integration, merchandising tools, mobile sites, custom branding;

Inventory Marketing: Video, incentives and specials, eBrochures, window stickers;

Lead Management: Contacts, leads, auto-responder management, lead life cycle and sales process; and

Performance Analytics: Call tracking, site activity and lead tracking, merchandising tracking, pay-per-click and advertising tracking.

Dealer.com also offers an array of Digital Marketing services that involve strategy, project management, consulting, training and regular maintenance to achieve maximum results for its customers. Dealer.com solutions also include Managed Services, training and award-winning customer service to complement its innovative platform.

18.1.2 Mission and Purpose

The intended mission and purpose of the .DEALER gTLD is to serve as a trusted and intuitive namespace for the benefit of Dealer.com, its qualified subsidiaries’, affiliates’ customers and other Internet users. The .DEALER gTLD will deepen and broaden these entities’ relationships with those audiences.

The .DEALER gTLD may be thought of most appropriately as a “Brand TLD” in that it serves primarily to provide a trusted, hierarchical and intuitive namespace for businesses that use Dealer.com’s broad range of online dealership products and services. Although ICANN has not specifically recognized a Brand TLD category, such as the .DEALER gTLD, in the current round, it is widely anticipated in the brand community that this will become a specialty subset of gTLDs. The .DEALER gTLD is planned to protect Dealer.com’s online presence and identity, expand its marketing and promotion efforts, provide a secure channel for online products and services, and offer a platform through which to consolidate many of the intellectual property activities of Dealer.com.

Dealer.com intends to initially limit registration and use of domain names within the .DEALER gTLD to Dealer.com and its qualified partners and affiliates. This initial limited use will allow Dealer.com to establish .DEALERʹs operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt Dealer.com from its annual Code of Conduct Compliance requirements.

After the initial stages of operation, Dealer.com will evaluate whether opportunities exist to carry out the business strategy for the gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than Dealer.com and its qualified partners and affiliates.

1. Stage One

The initial stage of implementation of the gTLD will involve the .DEALER gTLD registering a limited number of .DEALER second-level domain names. This stage is designed to meet Dealer.com’s existing corporate requirements for use of domains including:

(1) Testing by Dealer.com’s IT to ensure full administrative and technical access to the domain names.
(2) Testing by Dealer.com’s security personnel to ensure unbroken and secure use of all names.
(3) Testing by IT personnel and users to ensure interoperability with various software and web-based applications.

2. Stage Two

Once all testing has been successfully completed, Dealer.com will begin allocating domain names in the .DEALER gTLD for more widespread corporate use. During this same period of time, Dealer.com may begin evaluating strategies to migrate traffic away from its existing second-level domain name, to Dealer.com’s new .DEALER gTLD.
It is in Stage Two, that Dealer.com will also evaluate and potentially expand the operations of the .DEALER gTLD to permit registration by other registrants such as licensees or other strategic partners. The dates of such expansion are subject to change depending upon business, strategic and industry factors at the time.

3. Stage Three

The third stage may potentially involve the migration of Internet traffic away from the gTLDs in which Dealer.com’s domain names are currently registered, and toward the new Dealer.com branded gTLD, if Dealer.com has not already executed on this strategy earlier. Based on its experience in the initial stages, Dealer.com will assess whether its business plan and expansion strategy should be augmented by extending registration rights to third parties beyond licensees and⁄or strategic partners. It is anticipated by Dealer.com that changes to the domain name industry, and particularly the impact of the .DEALER gTLD, will take a number of years to be felt and assessed. Any decision to expand the gTLD beyond corporate, partner and licensee use and permanently migrate traffic away from existing gTLDs will take into effect this experience as well as the technical analysis of potential expansion.

Utilizing current projections based upon Dealer.com’s existing and future business plans, current domain name portfolio, and other strategic factors, Dealer.com estimates second-level domain name registrations to be in line with the projections set forth in the financial template provided in the response to Question 46 of this application.

Similar gTLD applications: (227)

gTLDFull Legal NameE-mail suffixzDetail
.AIGAmerican International Group, Inc.fairwindspartners.com-0.67Compare
.SYMANTECSymantec Corporationfairwindspartners.com-0.66Compare
.NORTONSymantec Corporationfairwindspartners.com-0.66Compare
.DELLDell Inc.fairwindspartners.com-0.54Compare
.INTELIntel Corporationfairwindspartners.com-0.54Compare
.discountHolly Hill, LLCdonuts.co-0.5Compare
.expressSea Sunset, LLCdonuts.co-0.5Compare
.condosPine House, LLCdonuts.co-0.5Compare
.chatSand Fields, LLCdonuts.co-0.5Compare
.digitalDash Park, LLCdonuts.co-0.5Compare
.clubKoko Manor, LLCdonuts.co-0.5Compare
.foodWild Orchard, LLCdonuts.co-0.5Compare
.zoneOuter Falls, LLCdonuts.co-0.5Compare
.onlineBitter Frostbite, LLCdonuts.co-0.5Compare
.villasNew Sky, LLCdonuts.co-0.5Compare
.casaExtra Way, LLCdonuts.co-0.5Compare
.familyBitter Galley, LLCdonuts.co-0.5Compare
.fashionBig Dynamite, LLCdonuts.co-0.5Compare
.campDelta Dynamite, LLCdonuts.co-0.5Compare
.emailSpring Madison, LLCdonuts.co-0.5Compare
.fitnessBrice Orchard, LLCdonuts.co-0.5Compare
.freeOver Keep, LLCdonuts.co-0.5Compare
.farmJust Maple, LLCdonuts.co-0.5Compare
.designBlack Avenue, LLCdonuts.co-0.5Compare
.contractorsMagic Woods, LLCdonuts.co-0.5Compare
.casinoBinky Sky, LLCdonuts.co-0.5Compare
.cameraAtomic Maple, LLCdonuts.co-0.5Compare
.cheapSand Cover, LLCdonuts.co-0.5Compare
.cardsFoggy Hollow, LLCdonuts.co-0.5Compare
.estateTrixy Park, LLCdonuts.co-0.5Compare
.energyBinky Birch, LLCdonuts.co-0.5Compare
.directoryExtra Madison, LLCdonuts.co-0.5Compare
.centerTin Mill, LLCdonuts.co-0.5Compare
.websiteFern Edge, LLCdonuts.co-0.5Compare
.limoHidden Frostbite, LLCdonuts.co-0.5Compare
.cabHalf Sunset, LLCdonuts.co-0.5Compare
.couponsBlack Island, LLCdonuts.co-0.5Compare
.dogKoko Mill, LLCdonuts.co-0.5Compare
.coolKoko Lake, LLCdonuts.co-0.5Compare
.dealsSand Sunset, LLCdonuts.co-0.5Compare
.cloudDash Cedar, LLCdonuts.co-0.5Compare
.lightingJohn McCook, LLCdonuts.co-0.5Compare
.showSnow Beach, LLCdonuts.co-0.5Compare
.collegeBinky Edge, LLCdonuts.co-0.5Compare
.mailVictor Dale, LLCdonuts.co-0.5Compare
.computerPine Mill, LLCdonuts.co-0.5Compare
.deliverySteel Station, LLCdonuts.co-0.5Compare
.glassBlack Cover, LLCdonuts.co-0.5Compare
.mobilePixie North, LLCdonuts.co-0.5Compare
.propertiesBig Pass, LLCdonuts.co-0.5Compare
.recipesGrand Island, LLCdonuts.co-0.5Compare
.loveHidden Cypress, LLCdonuts.co-0.5Compare
.teamAtomic Lake, LLCdonuts.co-0.5Compare
.newsHidden Bloom, LLCdonuts.co-0.5Compare
.ticketsAtomic McCook, LLCdonuts.co-0.5Compare
.voteDouble Falls, LLCdonuts.co-0.5Compare
.picturesFoggy Sky, LLCdonuts.co-0.5Compare
.weddingWild Madison, LLCdonuts.co-0.5Compare
.shoppingSea Tigers, LLCdonuts.co-0.5Compare
.voyageRuby House, LLCdonuts.co-0.5Compare
.dietPioneer Hill, LLCdonuts.co-0.5Compare
.leaseVictor Trail, LLCdonuts.co-0.5Compare
.diamondsJohn Edge, LLCdonuts.co-0.5Compare
.fyiSilver Tigers, LLCdonuts.co-0.5Compare
.domainsSugar Cross, LLCdonuts.co-0.5Compare
.engineeringRomeo Canyondonuts.co-0.5Compare
.vinHolly Shadow, LLCdonuts.co-0.5Compare
.livingOuter Way, LLCdonuts.co-0.5Compare
.wineJune Station, LLCdonuts.co-0.5Compare
.taxiPine Falls, LLCdonuts.co-0.5Compare
.supportGrand Orchard, LLCdonuts.co-0.5Compare
.kitchenJust Goodbye, LLCdonuts.co-0.5Compare
.webRuby Glen, LLCdonuts.co-0.5Compare
.sportsSteel Edge, LLCdonuts.co-0.5Compare
.exchangeSpring Falls, LLCdonuts.co-0.5Compare
.softwareOver Birch, LLCdonuts.co-0.5Compare
.schoolLittle Galley, LLCdonuts.co-0.5Compare
.servicesFox Castle, LLCdonuts.co-0.5Compare
.luxuryDash Tigers, LLCdonuts.co-0.5Compare
.helpPioneer Gardens, LLCdonuts.co-0.5Compare
.fishFox Woods, LLCdonuts.co-0.5Compare
.visionKoko Station, LLCdonuts.co-0.5Compare
.phoneWild Frostbite, LLCdonuts.co-0.5Compare
.plusSugar Mill, LLCdonuts.co-0.5Compare
.directHalf Trail, LLCdonuts.co-0.5Compare
.constructionFox Dynamite, LLCdonuts.co-0.5Compare
.equipmentCorn Station, LLCdonuts.co-0.5Compare
.goldJune Edge, LLCdonuts.co-0.5Compare
.styleBinky Moon, LLCdonuts.co-0.5Compare
.furnitureLone Fields, LLCdonuts.co-0.5Compare
.photographySugar Glen, LLCdonuts.co-0.5Compare
.coffeeTrixy Cover, LLCdonuts.co-0.5Compare
.giftsGoose Sky, LLCdonuts.co-0.5Compare
.clothingSteel Lake, LLCdonuts.co-0.5Compare
.forsaleSea Oaks, LLCdonuts.co-0.5Compare
.partnersMagic Glen, LLCdonuts.co-0.5Compare
.searchBitter McCook, LLCdonuts.co-0.5Compare
.gallerySugar House, LLCdonuts.co-0.5Compare
.forumJune Hollow, LLCdonuts.co-0.5Compare
.datingPine Fest, LLCdonuts.co-0.5Compare
.consultingPixie Station, LLCdonuts.co-0.5Compare
.managementJohn Goodbye, LLCdonuts.co-0.5Compare
.landPine Moon, LLCdonuts.co-0.5Compare
.plumbingSpring Tigers, LLCdonuts.co-0.5Compare
.repairLone Sunset, LLCdonuts.co-0.5Compare
.solutionsSilver Cover, LLCdonuts.co-0.5Compare
.videoLone Tigers, LLCdonuts.co-0.5Compare
.worldBitter Fields, LLCdonuts.co-0.5Compare
.petsJohn Island, LLCdonuts.co-0.5Compare
.solarRuby Town, LLCdonuts.co-0.5Compare
.reviewsExtra Cover, LLCdonuts.co-0.5Compare
.siteCorn Mill, LLCdonuts.co-0.5Compare
.cashDelta Lake, LLCdonuts.co-0.5Compare
.enterprisesSnow Oaks, LLCdonuts.co-0.5Compare
.storeSand Dale, LLCdonuts.co-0.5Compare
.reportBinky Glen, LLCdonuts.co-0.5Compare
.rentPearl Town, LLCdonuts.co-0.5Compare
.saleHalf Bloom, LLCdonuts.co-0.5Compare
.houseSugar Park, LLCdonuts.co-0.5Compare
.homeBaxter Pike, LLCdonuts.co-0.5Compare
.worksLittle Dynamite, LLCdonuts.co-0.5Compare
.holidayGoose Woods, LLCdonuts.co-0.5Compare
.propertySteel Goodbye, LLCdonuts.co-0.5Compare
.cateringNew Falls. LLCdonuts.co-0.5Compare
.cruisesSpring Way, LLCdonuts.co-0.5Compare
.hausPixie Edge, LLCdonuts.co-0.5Compare
.flightsFox Station, LLCdonuts.co-0.5Compare
.groupRomeo Town, LLCdonuts.co-0.5Compare
.companySilver Avenue, LLCdonuts.co-0.5Compare
.communityFox Orchard, LLCdonuts.co-0.5Compare
.citySnow Sky, LLCdonuts.co-0.5Compare
.gratisPioneer Tigers, LLCdonuts.co-0.5Compare
.guideSnow Moon, LLCdonuts.co-0.5Compare
.maisonVictor Frostbite, LLCdonuts.co-0.5Compare
.guruPioneer Cypress, LLCdonuts.co-0.5Compare
.redSteel Keep, LLCdonuts.co-0.5Compare
.foundationJohn Dale, LLCdonuts.co-0.5Compare
.schuleOuter Moon, LLCdonuts.co-0.5Compare
.marketingFern Pass, LLCdonuts.co-0.5Compare
.degreePuff House, LLCdonuts.co-0.5Compare
.hotAuburn Hill, LLCdonuts.co-0.5Compare
.globalGoose Falls, LLCdonuts.co-0.5Compare
.supplyHalf Falls, LLCdonuts.co-0.5Compare
.internationalWild Way, LLCdonuts.co-0.5Compare
.jewelryWild Bloom, LLCdonuts.co-0.5Compare
.carsKoko Castle, LLCdonuts.co-0.5Compare
.partsSea Goodbye, LLCdonuts.co-0.5Compare
.studioSpring Goodbye, LLCdonuts.co-0.5Compare
.flowersFern Willow, LLCdonuts.co-0.5Compare
.instituteOuter Maple, LLCdonuts.co-0.5Compare
.restaurantSnow Avenue, LLCdonuts.co-0.5Compare
.graphicsOver Madison, LLCdonuts.co-0.5Compare
.careersWild Corner, LLCdonuts.co-0.5Compare
.shopSugar Maple, LLCdonuts.co-0.5Compare
.cleaningFox Shadow, LLCdonuts.co-0.5Compare
.industriesOuter House, LLCdonuts.co-0.5Compare
.runSnow Park, LLCdonuts.co-0.5Compare
.holdingsJohn Madison, LLCdonuts.co-0.5Compare
.marketVictor Way, LLCdonuts.co-0.5Compare
.yogaVictor Falls, LLCdonuts.co-0.5Compare
.salonOuter Orchard, LLCdonuts.co-0.5Compare
.fanGoose Glen, LLCdonuts.co-0.5Compare
.hostingTrixy Birch, LLCdonuts.co-0.5Compare
.placeSnow Galley, LLCdonuts.co-0.5Compare
.storageExtra Beach, LLCdonuts.co-0.5Compare
.racingBlack Orchard, LLCdonuts.co-0.5Compare
.shoesBinky Galley, LLCdonuts.co-0.5Compare
.rentalsBig Hollow,LLCdonuts.co-0.5Compare
.dataRomeo Birch, LLCdonuts.co-0.5Compare
.memorialDog Beach, LLCdonuts.co-0.5Compare
.networkTrixy Manor, LLCdonuts.co-0.5Compare
.mediaGrand Glen, LLCdonuts.co-0.5Compare
.eventsPioneer Maple, LLCdonuts.co-0.5Compare
.systemsDash Cypress, LLCdonuts.co-0.5Compare
.moneyOuter McCook, LLCdonuts.co-0.5Compare
.vipJohn Corner, LLCdonuts.co-0.5Compare
.educationBrice Way, LLCdonuts.co-0.5Compare
.nowGrand Turn, LLCdonuts.co-0.5Compare
.suppliesAtomic Fields, LLCdonuts.co-0.5Compare
.securityFern Trail, LLCdonuts.co-0.5Compare
.gardenBrice Maple, LLCdonuts.co-0.5Compare
.watchSand Shadow, LLCdonuts.co-0.5Compare
.productionsMagic Birch, LLCdonuts.co-0.5Compare
.singlesFern Madison, LLCdonuts.co-0.5Compare
.photosSea Corner, LLCdonuts.co-0.5Compare
.viajesBlack Madison, LLCdonuts.co-0.5Compare
.techLone Moon, LLCdonuts.co-0.5Compare
.pokerBinky Mill, LLCdonuts.co-0.5Compare
.expertMagic Pass, LLCdonuts.co-0.5Compare
.tubeBoss Castle, LLCdonuts.co-0.5Compare
.townKoko Moon, LLCdonuts.co-0.5Compare
.tradingLittle Manor, LLCdonuts.co-0.5Compare
.toolsPioneer North, LLCdonuts.co-0.5Compare
.trainingWild Willow, LLCdonuts.co-0.5Compare
.toysPioneer Orchard, LLCdonuts.co-0.5Compare
.venturesBinky Lake, LLCdonuts.co-0.5Compare
.toursSugar Station, LLCdonuts.co-0.5Compare
.pizzaFoggy Moon, LLCdonuts.co-0.5Compare
.vacationsAtomic Tigers, LLCdonuts.co-0.5Compare
.tiendaVictor Manor, LLCdonuts.co-0.5Compare
.tiresDog Edge, LLCdonuts.co-0.5Compare
.tipsCorn Willow, LLCdonuts.co-0.5Compare
.theaterBlue Tigers, LLCdonuts.co-0.5Compare
.technologyAuburn Fallsdonuts.co-0.5Compare
.cafePioneer Canyon, LLCdonuts.co-0.5Compare
.CIALISEli Lilly and Companyfairwindspartners.com-0.49Compare
.LILLYEli Lilly and Companyfairwindspartners.com-0.49Compare
.SWATCHThe Swatch Group Ltdfairwindspartners.com-0.47Compare
.PIPERLIMEThe Gap, Inc.fairwindspartners.com-0.46Compare
.OMEGAThe Swatch Group Ltdfairwindspartners.com-0.45Compare
.PROTECTIONSymantec Corporationfairwindspartners.com-0.44Compare
.MERCKMerck Registry Holdings, Inc.fairwindspartners.com-0.43Compare
.ANTIVIRUSSymantec Corporationfairwindspartners.com-0.42Compare
.MATTELMattel Sites, Inc.fairwindspartners.com-0.42Compare
.OLDNAVYThe Gap, Inc.fairwindspartners.com-0.4Compare
.CAPITALONECapital One Financial Corporationfairwindspartners.com-0.39Compare
.NORTHWESTERNMUTUALNorthwestern Mutual Registry, LLCfairwindspartners.com-0.39Compare
.ATHLETAThe Gap, Inc.fairwindspartners.com-0.38Compare
.MERCKMSDMSD Registry Holdings, Inc.fairwindspartners.com-0.37Compare
.MSDMSD Registry Holdings, Inc.fairwindspartners.com-0.36Compare
.COUPONSCoupons.com Incorporatedfairwindspartners.com-0.36Compare
.BANANAREPUBLICThe Gap, Inc.fairwindspartners.com-0.36Compare
.limitedBig Fest, LLCdonuts.co-0.35Compare
.ABBOTTAbbott Laboratoriesfairwindspartners.com-0.34Compare
.MUTUALNorthwestern Mutual MU TLD Registry, LLCfairwindspartners.com-0.33Compare
.HYATTHyatt GTLD, L.L.C.fairwindspartners.com-0.31Compare
.CALVINKLEINPVH gTLD Holdings LLCfairwindspartners.com-0.31Compare