gTLD	Full Legal Name	E-mail suffix	Detail
.archi	STARTING DOT	jwgroupe.com	View

i) Goal of the .archi new gTLD

The .archi gTLD will serve a community restricted to:
- Architects who are members of the International Union of Architects (UIA);
- Architecture Firms that employ one or more architects who are members of the UIA;
- Companies or associations that employ one or more architects who are members of the UIA;
- List of architecture schools, museums, professional press⁄media, defined by the .archi Policy Advisory Committee in collaboration with the UIA and its member sections.

The UIA is a federation of national professional organizations called Member Sections. The UIA Member Section in a country is the most representative professional organization of architects in that country. Each Member Section is independent on a national level and is, vis-a-vis the UIA, responsible for its relationship with governments, the other Member Sections, and the Union itself.

Members of the architectural profession are dedicated to standards of professionalism, integrity, and competence, and thereby bring to society unique skills and aptitudes essential to the sustainable development of the built environment and the welfare of their societies and cultures. Principles of professionalism are established in legislation, as well as in codes of ethics and regulations defining professional conduct for architects. These rules and standards aim to protect consumers from fraud and abusive behavior.

Legislation and regulations, however, are disrupted on the Internet, since anyone is able to falsely impersonate himself as an architect, and purport to be an architect.

By applying restrictive eligibility policies, defined in collaboration with the architecture community, Starting Dot will, to the contrary, enforce such legislation and regulation within its .archi gTLD.

As a secure and community-specific gTLD, the .archi gTLD will help architects fulfill their professional and ethical obligations to consumers and the general public, and increase consumer trust in architectural services.

Starting Dot has identified a total of 1.3 million architects, organizations and companies that are eligible to register a domain name under the .archi gTLD and expects to achieve a market penetration of 1.6% after 3 years of operation of the proposed gTLD (which equals about 21,000 domain name registrations).

ii) Key differentiation factors brought by the .archi new gTLD

Architects are required to devote time to maintaining existing skills, broadening knowledge, and exploring new areas. This is increasingly important to keep abreast of new technologies, methods of practice, and changing social conditions.

The Internet has developed into a new communication and distribution channel that cannot be ignored by the architectural profession.

Historically, architects have had their work exposed most publicly through specialty publications. The Internet creates a platform where even a sole practitioner can gain worldwide exposure for his or her work.

As a business investment, the establishment of a website is currently one of the most cost-effective marketing and communication tools available to architects in terms of reach
and exposure to potential clients.

On the downside, within existing TLDs, accurate information related to architecture is often deeply buried in a huge amount of unstructured information.

A key aim and utility of the .archi gTLD will be to provide a domain name space strictly dedicated to the architectural profession and restricted to qualified architects and their immediate environment (e.g. media and press, architectural education).

Accordingly, the .archi gTLD will serve as a unique, safe online-platform to conduct business and to search architecture related content.

Architects are also eager to integrate new technologies into their practice, as shown by the current International Union of Architects (UIA)–led project to develop a new data exchange program for architects (Building Information Modeling - BIM).

The .archi gTLD will increase Internet technology adoption within the architectural profession and thereby provide a new communication tool.

iii) Goals of the .archi gTLD in terms of user experience

A. BENEFITS OF THE .ARCHI GTLD FOR ARCHITECTS AND THEIR IMMEDIATE ENVIRONMENT

Architecture is a highly regulated profession. The designation “architect” is generally reserved by law or custom to a person who is professionally and academically qualified and generally registered⁄licensed⁄certified to practice architecture in the jurisdiction in which he or she practices.

Architects, whether self employed or employees, are generally controlled by a regulating body in charge of ensuring that laws, decrees, and professional standards are applied and observed by all members of the profession.

Existing TLDs do not enforce such legislation and regulations and, as a consequence, this may affect the profession’s credibility on the Internet.

Through its restrictive eligibility policies, the .archi gTLD will be compliant with existing legislations and provide a safe, secure and unique web experience.

Due to the scarcity of space within the Domain Name System, many established and newly established architects have not been able to register the domain name they initially wanted.

The .archi gTLD will offer an entirely new pool of domain names that are available for registration.

As a common identifier, the .archi gTLD will also promote a sense of community identity within the architectural profession.

B. BENEFITS OF THE .ARCHI GTLD FOR THE PUBLIC

Architects are dedicated to serve their clients and society.

Architectural services like construction planning and construction monitoring are widely used by both, households and professionals.

In March 2012 Google AdWords Keyword Tool has registered more than 2.2 million requests for the word “architect” and 1.8 million requests for the term “archi”.

Even though Internet has clearly become a source of information on architecture, theses numbers are still too small when compared with other industries.

Through its restrictive eligibility policies, the .archi gTLD will improve consumer trust in online architecture content and, therefore, increase online traffic related to architecture.

The .archi gTLD will offer consumers a unique and safe web experience, as only secured, controlled and accurate information will be featured.

iv) .archi intended registration policies

In the operation of its proposed restricted .archi gTLD, Starting Dot intends to implement all current and future ICANN policies.

Accordingly, Starting Dot will follow ICANN’s policies with respect to dispute resolution, including the adoption of the Uniform Dispute resolution Policy, as the same may be amended from time to time.

In addition, Starting Dot will design a specific dispute resolution procedure to address situations in which there is objectively clear abuse of:
- A company name;
- A personal name;
- A professional name;
- A name with national or geographic significance.

C. ELIGIBILITY

Applicants of a .archi domain name will have to be verifiable participants in the architecture scene and each name applied for will have to be a name to which there is a right that has been established through registration or use thereof. Such rights can consist of, but are not necessarily limited to, registered or unregistered trademarks, trade names, company names, business identifiers, etc. insofar and to the extent protected by the laws of the country in which the applicant for the .archi domain name resides, has been established or conducts business activities.

Participation in the architecture scene will have to be certified at the time the registrant applies for or register the domain name, which implies the acceptance of the domain name registration policies.

Verifiable participants in the architecture scene must meet at least one of the following criteria:
- Architect member of the International Union of Architects (UIA);
- Architecture Firm that employs one or more architects members of the UIA;
- Company or associations that employs one or more architects members of the UIA;
- Being included in a list of architecture schools, museums, professional press⁄media, defined by the .archi Policy Advisory Committee in collaboration with the UIA and its member sections.

Starting Dot reserves the right to extend its eligibility criteria to national Architects Associations that are not currently members of the UIA.

Starting Dot believes that these eligibility requirements will be a key impediment for registrants who are seeking to engage in abusive registrations and cyber-squatting

Starting Dot has defined a list of reserved and prohibited domain names under the .archi gTLD. Reserved names are domain names reserved for special use or for special organizations. Prohibited names are names that may not be registered under the .archi gTLD.

D. RESERVED NAMES

Unless agreed upon otherwise in writing with ICANN, Starting Dot will comply with restrictions on registration of character strings set forth at Specification 5 of the Registry Operator Agreement.

Starting Dot also intends to define and control a list of domain names that have a value for the entire architectural profession, in order to delegate them to those registrants who are committing to use these in order to support the community for which the .archi gTLD is initially intended.

Hence, one character labels and a list of generic names will be reserved by Starting Dot and released at its sole discretion.

Starting Dot will define the list of reserved names in collaboration with the .archi gTLD Policy Advisory Committee.

E. PROHIBITED NAMES

The list of prohibited names under the .archi gTLD includes, in particular:
- Abusive terms;
- Racist terms;
- Obscene terms;
- Terms relating to crime or offenses.

F. THIRD-LEVEL NAMES

Starting Dot does not intend to allow third-level name registrations under the .archi gTLD.

G. ILLEGAL USE AND COMPLIANCE

Use of a domain name that is barred or prohibited by law or legal proceeding in any jurisdiction, or is considered to be defamatory will permit Starting Dot to revoke the domain name. Policies to this end will be developed by the registry and published in due time following ICANN’s delegation of the .archi gTLD to Starting Dot.

H. ENFORCEMENT

The .archi domain name registration policies will contain the following enforcement procedures and processes, in addition to those procedures that have been established in accordance with Consensus Policies such as the Uniform Dispute Resolution Policy:
- Verification of entitlement of the registrant at the time of registration of a domain name, and this on a sample basis; and
- Ongoing verification throughout the term of the domain name registration.

In principle, Starting Dot will conduct random quarterly controls on a sample basis of .archi domain name registrants. Starting Dot will verify whether a registrant meets the eligibility requirements and⁄or domain name restrictions on the basis of public information, such as the information displayed on the registrant’s website, as well as other sources, in particular authentication of architect’s membership in one of the UIA’s Member Section or inclusion in a list established by the Policy Advisory Committee in collaboration with the UIA and its Member Sections (for eligible architecture schools, professional press⁄media, museums). When in doubt, the Registry Operator will put the domain name on hold, and contact the registrant and the registrar with the request to provide proof that the registrant is meeting such requirements within a reasonable timeframe.

Furthermore, Starting Dot’s Complaints Point of Contact will handle any complaints in relation to a .archi domain name registration, including where the complainant alleges that a particular registrant does not meet the eligibility requirements or domain name restrictions.
If, following the investigation of a complaint or an ex officio review of the registrant’s compliance with the Registry Operator’s policies, no or insufficient proof is provided by the registrant that all policy requirements have been complied with, Starting Dot shall be entitled to put the domain name on hold or even revoke the domain name. Furthermore, Starting Dot may inform the public that the domain name has been previously used contrary to its registration policies.

v) Measures for protecting the privacy or confidential information of registrants

Starting Dot is committed to being a responsible participant in the efforts of the Internet community to balance the need for data privacy with the need to provide access to records that allow the public to identify and contact domain name holders. To that end, Starting Dot will strive to maintain open access to registrant information to the extent compatible with applicable privacy laws.

In the operation of the .archi gTLD, Starting Dot will offer a thick WHOIS service as set forth in Specification 4 of Registry Operator Agreement. Providing true, current, complete and accurate contact information will be a condition of domain name registration under the .archi gTLD. The use of proxy domain name registration will be prohibited.

The data collected by registrars during domain name registration will be published in the .archi gTLD WHOIS database. This information will provide the public with the ability to get in touch with the domain name holder for any reason that requires actions to be taken. In this operation, Starting Dot will be compliant with applicable privacy laws.

In addition, Starting Dot will require registrars to post privacy policies that provide clear and complete notice to registrants of the type of data that will be collected and maintained by Starting Dot, the use of such data in operating the registry service (including display through the WHOIS service), and the registrant’s right to access and correct data maintained by Starting Dot. Clear consent to such data practices will be a prerequisite to the submission of a domain name registration request.

Starting Dot will take reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction. Starting Dot will prevent the abuse of data through the .archi domain name registration policies and by implementing technical restrictions set forth in our response to Question 26 of this application.

vi) Marketing and communications strategy to promote the .archi new gTLD

Starting Dot’s goal is to introduce the .archi gTLD as a “must-have” for all architects and organizations in their immediate environment that already have a presence or want a presence on the Internet.

To achieve its goal, Starting Dot will build awareness of the .archi gTLD on a global basis and educate the community about the benefits of the .archi gTLD.

Starting Dot intends to promote and implement the new .archi gTLD in all key markets through a dedicated marketing department, managed by a prominent TLD marketing figure.
Starting Dot’s priority target for the marketing of its .archi gTLD are web-savvy business users, defined as business organizations having one (or more than one) domain name registration in an existing top-level domain. Inside its priority target, Starting Dot has identified three specific segments:
-124 UIA Member sections;
- Top 100 architect firms;
- Newly established companies or individuals facing the unavailability of the domain name corresponding to their name, brand or trade name in existing TLDs.

Through its co-operative marketing plan, Starting Dot will encourage registrars to promote the gTLD in their local markets.

Starting Dot intends to involve the UIA and its Member Sections in the promotion and marketing of the new .archi gTLD.

Architecture schools will also promote the new .archi gTLD, as each student will be given a subdomain within the school’s corresponding .archi domain name. That way, Starting Dot will be able to identify future potential registrants.

Finally, a massive awareness campaign via online media (e.g. display advertising, interactive and email marketing) and event marketing (e.g. exhibitions) will establish the credibility of the .archi gTLD in the marketplace.

Regardless of the marketing or communication vehicle, the messaging will always be consistent: the .archi gTLD will deliver a safer user experience, promote healthy and free competition and offer businesses the ability to expand their reach and increase consumer trust.

gTLD	Full Legal Name	E-mail suffix	Detail
.ski	STARTING DOT	jwgroupe.com	View

i) Goal of the .ski gTLD

The sport of skiing is practiced in approximately 80 countries. Among these countries, roughly 70 offer open-air ski areas, the balance having indoor facilities, but all have a passionate ski sports community. There maybe many more snow fields around the world but just counting ski resorts with at least 5 ski lifts, there are currently around 2,000 ski resorts. Over the last years, worldwide skier visits have been estimated to reach a figure of 400 million, the most significant industry players being (according to the 2011 International report on mountain tourism): United States of America (59m skier visits), France (56m skier visits), Austria (53m skier visits), Japan (40m skier visits), Italy (27m skier visits), Switzerland (27m skier visits), Canada (19m skier visits), Germany (12m skier visits), Sweden (8m skier visits), Norway (6m skier visits), Spain (6m skier visits), South Korea (6m skier visits), China (5m skier visits), Russia (3m skier visits).

The Alps are the biggest ski destination in the world, capturing 46% of the skier visits. The second biggest destination is America (mostly North America), accounting for 23% of skier visits worldwide.

There are a number of other small players in the ski industry, spread over the globe, e.g. Algeria, Argentina, Armenia, Australia, Bosnia & Herzegovina, Bulgaria, Chile, Cyprus, Czech Republic, Finland, Georgia, Greece, Hungary, Iran, Israel, Lebanon, Lesotho, Morocco, New Zealand, Pakistan, Poland, Romania, Slovenia, Slovakia, South Africa, Turkey and Ukraine.

Thanks to the construction of ski resorts in fast growing economies the ski industry is entering into a second phase of development. It is likely that Eastern European and Asian markets will expand their skier visits figures over the next decade. Worldwide skier visits are forecast to reach over 420 million by the year 2020.

Into this important and growing industry, the .ski gTLD will deliver more consumer choice, promote free and healthy competition and offer businesses the ability to expand their reach and increase consumer trust.

ii) Key differentiation factors brought by the .ski new gTLD

The .ski gTLD will add a layer of user and navigational simplicity across the ski sports world bringing participants, organizations, businesses and brands that are involved in the sport of skiing closer together.

The word “ski” is a universally accepted term that is clear and unambiguous. Hence, the .ski gTLD has the potential to provide for a focused name space that:
- Invokes predictable and reliable content and online activities, but – on the other hand –
- Is also of little value to those that are not necessarily interested in the sport of skiing.
As a common identifier, the .ski gTLD will also promote a sense of community identity within the ski industry.
Ski participants and organizations have embraced many new technologies including Internet and Starting Dot sees adoption of the .ski gTLD to be swift and innovative.
Starting Dot is confident that the .ski gTLD will gain international acceptance among the ski community within a short space of time.

Starting Dot has identified at least 600,000 organizations that are eligible to register a domain name under the .ski gTLD and expects to achieve a market penetration of 3.5% after 3 years of operation of the proposed gTLD (which equals about 21,000 domain name registrations).

iii) Goals of the .ski gTLD in terms of user experience

BENEFITS OF THE .SKI GTLD FOR THE SKI INDUSTRY

The sport of skiing has become a real and efficient travel generator. The tourism industry has been among the first to capitalize on new technology. Because it is an information-rich industry, it depends on finding and developing new means to distribute travel and hospitality products and services, marketing information to consumers, and providing comfort and convenience to travelers.

The .ski gTLD will provide the ski industry with a new and unique platform to promote their goods and services, and thereby improve linkages between the industry and the consumers.

Due to the scarcity of space within the existing domain name system, many established and newly established ski-related businesses have been unable to register the domain name they initially wanted.

The .ski gTLD will resolve this problem by opening a new pool of domain names that are available for registration.

Finally, Starting Dot expects the .ski gTLD to increase the number of ski related domain name registration, and thereby raise awareness of Internet usage and technology application among the ski community.

BENEFITS OF THE SKI GTLD FOR CONSUMERS AND SUPPORTERS

The .ski gTLD will also serve consumers and supporters of the ski community.
In March 2012, Google AdWords Keyword Tool has registered around 46 million requests for the word “ski”, which demonstrates a real appetite for ski related online content.

Due to the large amount of ski-related information on the Internet (213 million URLs contain the word “ski” according to Google), it is still very difficult to locate detailed and accurate online ski content.

The .ski gTLD will relieve the daily frustration of consumers and supporters of the ski industry struggling in their quest to locate ski-related goods and services on the Internet.
In fact, the .ski gTLD will offer consumers the unique ability to tie ski-related content with relevant domain name strings.

Starting Dot is therefore convinced that this seamless vision will deliver a confident, safer and more relevant user experience to consumers and supporters of the ski community.

The .ski gTLD will also provide a new method for ski participants to share their activities and their passion through the registration of .ski domain names. Participants in the growing social nature of the Internet will be able to enjoy their Internet presence in one seamless experience.

iv) .ski intended registration policies

In the operation of its proposed .ski gTLD, Starting Dot intends to implement all current and future ICANN policies.

Accordingly, Starting Dot will follow ICANN’s policies with respect to dispute resolution, including the adoption of the Uniform Dispute resolution Policy, as the same may be amended from time to time.

In addition, Starting Dot will design a specific dispute resolution procedure to address situations in which there is objectively clear abuse of:
- a company name;
- a personal name;
- a professional name;
- a name with national or geographic significance.

ELIGIBILITY

Applicants for a .ski domain name will have to be verifiable members of the ski community and each name applied for will have to be a name to which there is a right that has been established through rights registration or use. Such rights can consist of, but are not necessarily limited to, registered or unregistered trademarks, trade names, company names, business identifiers, etc. insofar and to the extent protected by the laws of the country in which the applicant for the .ski domain name resides, has been established or conducts business activities.

Participation in the ski community will have to be certified at the time the registrant applies for or register the domain name, which implies the acceptance of the domain name registration policies.

Verifiable members of the ski community must meet at least one of the following criteria:
- Having a business activity or a profession that is related to the sport of skiing in its broadest sense;
- Having a real interest for the sport of skiing and devote the domain name registered under the .ski gTLD to the sport of skiing in its broadest sense.
- Starting Dot believes that these eligibility requirements will be a key impediment for registrants who are seeking to engage in abusive registrations and cyber-squatting.

Starting Dot has also defined a list of reserved and prohibited domain names under the .ski gTLD. Reserved names are domain names reserved for special use or for special organizations. Prohibited names are names that may not be registered under the .ski gTLD.

RESERVED NAMES

Unless agreed upon otherwise in writing with ICANN, Starting Dot will comply with the restrictions on registration of character strings set forth at specification 5 of the Registry Operator Agreement.

Starting Dot also intends to define and control a list of domain names that have a value for the entire ski community, in order to delegate them to those registrants who are committing to use these in order to support the community for which the .ski gTLD is initially intended.

Hence, one character labels and a list of generic names will be reserved by Starting Dot and only released at its sole discretion.

PROHIBITED NAMES

The list of prohibited names under the .ski gTLD includes, in particular:
- Abusive terms;
- Racist terms;
- Obscene terms;
- Terms relating to crime or offenses.

THIRD-LEVEL NAMES

Starting Dot does not intend to allow third-level name registrations under the .ski gTLD.

ILLEGAL USE AND COMPLIANCE

Use of a domain name that is barred or prohibited by law or legal proceeding in any jurisdiction, or is considered to be defamatory will permit Starting Dot to revoke the domain name. Policies to this end will be developed by the registry and published in due time following ICANN’s delegation of the .ski gTLD to Starting Dot.

ENFORCEMENT

The .ski domain name registration policies will contain the following enforcement procedures and processes, in addition to those procedures that have been established in accordance with Consensus Policies such as the Uniform Dispute Resolution Policy:
- Verification of entitlement of the registrant at the time of registration of a domain name, and this on a sample basis; and
- Ongoing verification throughout the term of the domain name registration.

In principle, Starting Dot will conduct quarterly random controls on a sample basis of .ski domain name registrants. Starting Dot will verify whether a registrant meets the eligibility requirements and⁄or domain name restrictions on the basis of public information, such as the information displayed on the registrant’s website, as well as other sources (on the Internet or otherwise). When in doubt, the registry will put the domain name on hold, and contact the registrant and the registrar with the request to provide proof that the registrant is meeting such requirements within a reasonable timeframe (e.g copy of ski sports instructor certificate, copy of membership in a ski association).

If no or insufficient proof is provided by the registrant, Starting Dot shall be entitled to revoke the domain name and inform the public that the domain name has been previously used contrary to its registration policies.

Furthermore, Starting Dot’s Complaints Point of Contact will handle any complaints in relation to a .ski domain name registration, including where the complainant alleges that a particular registrant does not meet the eligibility requirements or domain name restrictions.

v) Measures for protecting the privacy or confidential information of registrants

Starting Dot is committed to being a responsible participant in the efforts of the Internet community to balance the need for data privacy with the need to provide access to records that allow the public to identify and contact domain name holders. To that end, Starting Dot will strive to maintain open access to registrant information to the extent compatible with applicable privacy laws.

In the operation of the .ski gTLD, Starting Dot will offer a thick WHOIS service as set forth in Specification 4 of Registry Operator Agreement. Providing true, current, complete and accurate contact information will be a condition of domain name registration under the .ski gTLD. The use of proxy domain name registration will be prohibited.

The data collected by registrars during domain name registration will be published in the .ski gTLD WHOIS database. This information will provide the public with the ability to get in touch with the domain name holder for any reason that requires actions to be taken. In this operation, Starting Dot will be compliant with applicable privacy laws.

In addition, Starting Dot will require registrars to post privacy policies that provide clear and complete notice to registrants of the type of data that will be collected and maintained by Starting Dot, the use of such data in operating the registry service (including display through the WHOIS service), and the registrant’s right to access and correct data maintained by Starting Dot. Clear consent to such data practices will be a prerequisite to the submission of a domain name registration request.

Starting Dot will take reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction. Starting Dot will prevent the abuse of data through the .ski domain name registration policies and by implementing technical restrictions set forth in our response to question 26 of this application.

Starting Dot will not use or authorize the use of personal data in a way that is incompatible with the notice provided to registrants and registrars.

vi) Marketing and communications strategy to promote the .ski new gTLD

Starting Dot’s goal is to introduce the .ski gTLD as a “must-have” for all ski related companies, associations and individuals that already have a presence or want a presence on the Internet.

To achieve its goal, Starting Dot will build awareness of the .ski gTLD on a global basis and educate the community about the benefits of the .ski gTLD.
Starting Dot intends to promote and implement the new .ski gTLD in all key markets through a dedicated marketing department, managed by a prominent TLD marketing figure.

Starting Dot’s priority target for the marketing of its .ski gTLD are web-savvy business users, defined as business organizations having one (or more than one) domain name registration in an existing top-level domain. Inside its priority target, Starting Dot has identified three specific segments:
- Top 100 ski equipment brands;
- Small and medium businesses unsatisfied with their current Internet domain name;
- Newly established companies facing the unavailability of the domain name corresponding to their name, brand or trade name in existing TLDs.

Through its co-operative marketing plan, Starting Dot will encourage registrars to promote the gTLD in their local markets.
Starting Dot also intends to involve supporting ski organizations in the promotion and marketing of the new .ski gTLD.

Finally, a massive awareness campaign via online media (e.g. display advertising, interactive and email marketing) and event marketing (e.g. exhibitions) will establish the credibility of the .ski gTLD in the marketplace.

Regardless of the marketing or communication vehicle, the messaging will always be consistent: the .ski gTLD will deliver more consumer choice, promote free and healthy competition and offer businesses the ability to expand their reach and increase consumer trust.