20(c) Provide a description of the community-based purpose of the applied-for gTLD

Prototypical answer:

Certain services related to the real estate industry, in particular brokerage activities, are in most countries subject to restrictive legislative regulations, especially in the European Union. These regulations aim to protect consumers, both on the supply as on the demand side, and organize and structure the real estate community.

A key aim and utility of the .immo gTLD will be to provide a domain name space compliant with any such real estate legislation.

That level of compliance can only be achieved through a community-based TLD application, as:
- The real estate community will be engaged in the TLD’s policy-making;
- The real estate community will be more inclined to respect policies adopted by its peers.

Through restrictive eligibility policies defined in cooperation with the real estate community, the .immo gTLD will provide a unique and safe online space to conduct business and to search for real estate related content.

Applicants for a .immo domain name registration will have to be verifiable participant in the real estate industry and each name applied for will have to be a name for which such participant holds a right that has been established through registration or use. Such rights can consist of, but are not necessarily limited to, registered or unregistered trademarks, trade names, company names, business identifiers, etc. insofar and to the extent protected by the laws of the country in which the applicant for the .immo domain name resides, has been established or conducts business activities.

Participation in the real estate industry (as defined in the .immo eligibility policies) will have to be certified at the time the registrant applies for or registers the domain name, which implies the acceptance of Starting Dot’s .immo domain name registration policies.

Accordingly, a community-based .immo gTLD will:
- Provide a secure and regulated TLD, dedicated to the real estate industry;
- Promote a sense of community identity within the real estate industry;
- Protect consumers from fraud and abuses.

Starting Dot is convinced that the .immo gTLD will change consumer habits and impose itself as a lasting business solution for real estate professionals.

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