18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The .immo gTLD will serve a community restricted to businesses, organizations, associations, and governmental and non-governmental organizations operating in the real estate industry, while targeting in particular German, French, Italian and Catalan speaking countries (e.g. an estimate of 41 states in the world).

In these four languages “immo” is well-known short form the word meaning “real estate”:
- “immo”, short form of “Immobilien” in German;
- “immo”, short form of “immobilier” in French;
- “immo”, short form of “immobiliare” in Italian;
- “immo”, short form of “immoble“ in Catalan.

Accordingly, the .immo gTLD will be understood and used by an estimate of 240 million Internet users in 41 countries (e.g. France, Germany, Italy, Switzerland, Belgium, Austria, Luxemburg, Lichtenstein, Morocco, Tunisia, Algeria).

“Immo” describes real estate services (e.g. selling, buying, renting and leasing) provided to households and to businesses.

The real estate community is composed of different business segments, concentrated in two principal markets:
a. The primary market, mostly dedicated to construction services such as property development and home building;
b. The secondary market dedicated to existing properties:
- Realtors (rental or sale);
- Property traders (purchase and sale);
- Property managers.

Similar gTLD applications: (0)