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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.SAFETYSafety Registry Services, LLSfairwindspartners.comView
18.1.1 Mission and Purpose of .SAFETY
The content of this Answer to Question 18 set forth below which describes the plans for the Applicant’s registry constitutes the “purpose” of the registry as that term is used in Paragraph 1.b. of Specification 9 of the Draft New gTLD Registry Agreement found in Module 5 of the Applicant Guidebook dated January 11, 2012 (the “Purpose”). This .SAFETY gTLD will be brought to market by Safety Registry Services, LLC (“Safety Registryʺ) a wholly owned subsidiary of W.W. Grainger, Inc. (“Grainger”).

The intended mission and purpose of .SAFETY is to serve as a trusted, hierarchical, intuitive namespace for a network of customers, potential customers, corporations, first responders, experts, and other service organizations to interact with peers, and have access to authoritative content, and generally needed and valuable safety information. In furtherance of this goal, Safety Registry aims to publish a Charter and all associated policies, guidelines, and other supporting documentation related to the implementation of the registry consistent with the Purpose, all prior to launch. All second-level domain names registered by Safety Registry on behalf of itself or a parent⁄affiliate will be registered through an ICANN-accredited registrar and will be consistent with the Purpose.

18.1.2 Grainger’s Commitment to Safety
As the largest distributor of safety products in North America, Grainger understands the safety needs of companies and organizations operating facilities safely and helping keep employees safe. Grainger helps them achieve their facility and people-related safety goals by providing products⁄solutions that help to maintain regulatory compliance and reduce the of fines; improve facility safety and reduce accident⁄injury rates; and decrease operating costs such as worker compensation, litigation, and lost productivity. Grainger does this through its 50,000+ safety SKUs in many different safety categories like PPE, First Aid, and Workplace⁄Environmental⁄Public Safety as well as its services capabilities that include safety program management, safety training, customizing of safety products, and managing of safety inventory.

There are a number of Grainger resources that companies and organizations are able to utilize to support their safety efforts such as the online Safety catalog; Strategic Alliances with Safety Product Manufacturers; On the Job Webinar Series; Safety Specialists to answer safety questions; and Quick Tips on key safety topics and issues. Grainger is also a member of some of the leading associations in safety, such as NSC and ASSE, and regularly participates in their tradeshows and conferences.

Grainger has a long history of supporting and serving community organizations through its philanthropy. It has been recognized by the U.S. Chamber of Commerce for its leadership in partnering with the American Red Cross to recruit and train volunteers from the business community to respond to disasters. Grainger is the national founding sponsor of the Ready When the Time Comes disaster volunteer program in the U.S. and Canada. Graingerʹs strong commitment to community safety is evident in its ongoing service and partnership in emergency preparedness with a spectrum of corporate, not-for-profit, and government organizations.

18.1.3 Potential Business Model
Safety Registry does not intend to apply for a community designation under ICANN’s Applicant Guidebook criteria, however, it is committed to operating .SAFETY with a relatively narrow Charter and focus.

Depending upon the reception of .SAFETY, Safety Registry envisions the creation of a Safety Network that could serve as an independent membership organization. Membership in the Safety Network could be a prerequisite to being eligible to register a .SAFETY domain name. While Grainger intends to commit to the initial funding and launch of .SAFETY, it views this future creation of the Safety Network as an important step in the long-term independence, viability, and credibility of .SAFETY. Through the Safety Network, Safety Registry aims to vet the potential registrant pool to ensure that .SAFETY will be a trusted and authoritative namespace of safety-related information, including guidelines and requirements. As currently planned, all members of the Safety Network will also be bound by the Charter, and will be required to abide by the rules and standards set forth in order to maintain registration rights of a .SAFETY domain. Eligible entities may include, but are not limited to the following:

Manufacturers⁄resellers of safety products (even if they are competitors of Grainger)
Public safety departments
Fire departments
Educational institutions
Hospitals
Non-governmental organizations

18.1.4 Registry Launch Phases
To facilitate the strategic and sustainable development of .SAFET, Safety Registry currently envisions a three-stage rollout:

Stage 1
This initial stage will likely involve Safety Registry reserving ICANN and GAC required reserved domain names along with a limited number of second-level domain names for future registry use. In addition, Safety Registry would register a limited number of generic second-level domain names to develop information portals to begin to seed the registry with relevant content in order to attract traffic.

During this initial phase, Safety Registry, with support from Grainger’s IT personnel, plans to run a number of tests to ensure seamless and more secure access to .SAFETY websites, and interoperability with various software and Web-based applications. The registration and use of these domain names are intended to be within the scope of Section 1B of Specification 9, regarding the maintenance, operation, and purpose of the gTLD.

Stage 2
Once all testing has been successfully completed, select partners meeting the Charter⁄ membership requirements mentioned above will likely be eligible to register .SAFETY domain names. This may include, but is not limited to, government agencies, NGOs, and other service organizations with a dedicated mission and leading presence in the safety industry, such as Occupational Safety and Health Administration (OSHA), National Institute for Occupational Safety and Health (NIOSH), The Red Cross, and International Organization for Standardization (ISO), key universities in the safety arena, and other national and international organizations of similar stature.

Depending upon the reception of .SAFETY within the safety community, Safety Registry will begin evaluating the creation of the independent Safety Network discussed above. In undertaking this analysis, Safety Registry endeavors to enlist the support of Grainger and the current registrants within the gTLD.

Stage 3
Based on experiences gained through the first stages of operation and the analysis undertaken in Stage 2, Safety Registry intends to either retain its role as a trustee of the .SAFETY Charter, or it will transition this governance aspect of the registryʹs operation to the Safety Network. Either way, Safety Registry is presently committed to the future expansion of the namespace for the benefit of the safety community. It is currently anticipated that any creation or transition of rights to the Safety Network would not take place until after the third year of operation.

Depending upon the decision following the analysis referenced above, there are a number of potential funding options to ensure the continued secure and stable operation of the .SAFETY registry including, but not limited to: dues from the Safety Network to fund the registry on a cost recovery basis; an additional funding from Grainger, or a combination of both. Notwithstanding any potential expanded use of .SAFETY, Safety Registry currently anticipates implementing a throttle mechanism to ensure that any expansion is controlled and responsible. This mechanism is explained in more detail in the response to Questions 46.
gTLDFull Legal NameE-mail suffixDetail
.graphicsOver Madison, LLCdonuts.coView
Q18A CHAR: 7985

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

DONUTS’ PLACE WITHIN ICANN’S MISSION
ICANN and the new TLD program share the following purposes:
1. to make sure that the Internet remains as safe, stable and secure as possible, while
2. helping to ensure there is a vibrant competitive marketplace to efficiently bring the benefits of the namespace to registrants and users alike.

ICANN harnesses the power of private enterprise to bring forth these public benefits. While pursuing its interests, Donuts helps ICANN accomplish its objectives by:

1. Significantly widening competition and choice in Internet identities with hundreds of new top-level domain choices;
2. Providing innovative, robust, and easy-to-use new services, names and tools for users, registrants, registrars, and registries while at the same time safeguarding the rights of others;
3. Designing, launching, and securely operating carefully selected TLDs in multiple languages and character sets; and
4. Providing a financially robust corporate umbrella under which its new TLDs will be protected and can thrive.

ABOUT DONUTS’ RESOURCES
Donuts’ financial resources are extensive. The company has raised more than US$100 million from a number of capital sources including multiple multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors. Should circumstances warrant, Donuts is prepared to raise additional funding from current or new investors. Donuts also has in place pre-funded, Continued Operations Instruments to protect future registrants. These resource commitments mean Donuts has the capability and intent to launch, expand and operate its TLDs in a secure manner, and to properly protect Internet users and rights-holders from potential abuse.

Donuts firmly believes a capable and skilled organization will operate multiple TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources and shared services model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THIS TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.