18(a) Describe the mission/purpose of your proposed gTLD
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Booking.com BV, a subsidiary of Priceline.com (Nasdaq:PCLN), is the No.1 online hotel reservations agency in the world, in terms of the number of online hotel room nights sold. Booking.com is dedicated to offering the best rates for all of the accommodation offered, attracting over 30 million unique visitors each month via the Internet from both leisure and business markets worldwide.
Established in 1996, Booking.com BV offers competitive rates for any type of property, ranging from small independent hotels to a five star luxury. The Booking.com website is available in 41 languages and offers more than 168,000 affiliated hotels in 160 countries around the world.
Booking.com B.V. is based in Amsterdam, the Netherlands, and is supported internationally by offices in: Amsterdam - Athens - Auckland - Bangkok - Barcelona - Berlin - Brussels - Buenos Aires - Cambridge - Cape Town - Casablanca - Chicago - Copenhagen - Dubai - Dublin - Edinburgh - Grand Rapids - Hong Kong - Honolulu - Houston - Innsbruck - Istanbul - Kuala Lumpur - Las Palmas de Gran Canaria - Las Vegas - Lille - Lisbon - London - Loulé (PT) - Lyon - Madrid - Málaga - Mexico City - Miami - Milano - Montréal - Moscow - Munich - New York - Nice - Norwalk - Orlando - Oslo - Paris - Prague - Riga - Rome - San Francisco - São Paulo - Shanghai - Singapore - Stockholm - Sydney - Tokyo - Vancouver - Venice - Vienna - Warsaw - Zagreb - Zürich.
Booking.com is the Applicant’s most recognized and known brand, having a global exposure and a truly international clientele.
According to the Applicant, the main intended purpose of the .booking TLD will be manifold, as will be further explained in the following, including possible use cases:
i. Protect the distinctive element out of the Applicant’s key brand (“BOOKING”) as a gTLD;
ii. Reflect and operate the distinctive element out of the Applicant’s key brand (“BOOKING”) at the top level of the DNS’ hierarchy;
iii. Possibly provide stakeholders of the Applicant with a recognizable and trusted identifier on the Internet. Such stakeholders may include, but are not limited to:
* its subsidiaries in various countries;
* business affiliates and partners, including individual hotels and hotel chains;
* prospective and current customers; and
* directors, officers and employees of the Applicant, its subsidiaries, partners and⁄or business affiliates.
iv. Provide such stakeholders with a secure and safe Internet environment that is mainly or even fully under the control of the Applicant and its subcontractors;
v. Possibly provide customers of Booking.com and users of the .booking gTLD with a service that aims at putting users first;
vi. Offering multilingual hotel reservation services that are directly or indirectly accessible under specific domain names registered in the .booking gTLD.
This just gives an idea of how Booking.com could use .booking in the future. In the beginning, and until further developing a detailed plan to use this new gTLD, Booking.com’s intention is to implement a so-called “single registrant TLD” as contemplated by ICANN in Article 4.5 of the template Registry Operator Agreement (“Transition of Registry upon Termination of Agreement”) and as further described below.
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