18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.datsunNISSAN MOTOR CO., LTD.thomsonbrandy.jpView

Established in Yokohama City, Kanagawa Prefecture in 1933, Nissan Motor Co., Ltd. (ʺNISSANʺ) currently manufactures vehicles in 20 countries and areas around the world, including Japan. And Nissan offers products and services in more than 160 countries and areas worldwide.

ʺDATSUNʺ was a brand used for passenger cars, as well as commercial cars, that NISSAN had sold domestically and internationally since the company started business in the early 1930ʹs until 1980ʹs. It was well known as ʺaffordable, sporty, durable carsʺ. Although NISSAN phased out the brand 30 years ago, now it announced the return of the DATSUN brand, Nissanʹs third global brand, alongside Nissan and Datsun. Datsun will provide sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissanʹs DNA. Datsun vehicles will start sales in India, Indonesia, and Russia from 2014, hoping to attract strong demand in the countries with very big potential. Please visit at http:⁄⁄www.nissan-global.com⁄EN⁄NEWS⁄2012⁄_STORY⁄120320-01-e.html for the news release.

.datsun is a domain for Nissan Motor Co.,Ltd. and its stakeholders. The primary purpose of .datsun is to consolidate Nissan Motor Co.,Ltd.-related domain names registered under various TLDs into an official .datsun extension. In addition, Nissan Motor Co.,Ltd. aims to achieve the following goals with .datsun:

1. Alleviating user confusion and improving convenience for Internet users
ʺNissan Motor Co.,Ltd. is a global company selling a multitude of products including
Manufacturing, sales and related business of automotive products and marine equipment.
The company has registered many domain names under various gTLDs and ccTLDs not only for actual use but also as a trademark protection measure. Despite these efforts, there exist many domain name registrations and websites that infringe Nissan Motor Co.,Ltd.’s trademarks. As a result, Internet users often have difficulty differentiating bona fide websites from fraudulent ones. Positioning .datsun as the official domain for the company, and unifying the company⁄brand’s web presence under .datsun, would provide easy access and interaction, which the company believes would reduce confusion and improve user experience.ʺ

2.  Marketing ⁄ Branding
Since .datsun is a brand new TLD that directly represents the company⁄brand name, Nissan Motor Co.,Ltd. expects it to be a highly effective marketing and branding tool. The company believes that .datsun will not only reinforce Nissan Motor Co.,Ltd.’s brand on the Internet, but also attract people to visit the website because .datsun domain names make it easier for Internet users to access to the information related to the company. 

3.  Simplifying domain name management
The third purpose for applying for .datsun is to simplify the management of domain names the company has registered. As stated earlier, Nissan Motor Co.,Ltd. has many domain names under the various TLDs, posing a challenge in dealing with different registration and operation rules, log-in systems, etc. .datsun would make it possible to manage domain names under the .datsun rules and systems umbrella and would replace various Nissan Motor Co.,Ltd. related domain names with .datsun domain names. As a consequence, it will be safer and easier for the .datsun stakeholders to manage their domain names.

Similar gTLD applications: (0)

gTLDFull Legal NameE-mail suffixzDetail