18(a) Describe the mission/purpose of your proposed gTLD
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Our vision is to create richer lives and a better society by providing products,systems,and services with a new level of value and potential based on the latest advances in technology, especially knowledge and information technology.
Our mission is to identify the real needs of society and our customers and to set and achieve goals that surpass those needs. We develop and apply new technology without being bound by traditional thinking. We focus our efforts on the fields of communications and services. We are willing to venture into new business areas. As a good corporate citizen,our goal is the harmonious coexistence of environmental preservation and economic growth.
The value we intend to foster and build upon is that of a company trusted by customers and society, a company fully resposible for its actions. We offer a wide range of complex systems using our knowledge and technologies to meet specific needs. Our goal is to offer the most complete systems solutions that will work over the long term for society as a whole.
Hitachi intends to be the catalyst for a changing society. As society changes, so will Hitachi.
.hitachi is a domain for Hitachi, Ltd. and its stakeholders. The primary purpose of .hitachi is to consolidate Hitachi, Ltd.-related domain names registered under various TLDs into an official .hitachi extension. In addition, Hitachi, Ltd. aims to achieve the following goals with .hitachi:
1. Alleviating user confusion and improving convenience for Internet users
Hitachi, Ltd. is a global company in the fields of Information & Telecommunication Systems, Power Systems, Social Infrastructure & Industrial Systems, Electoric Systems & Equipment, Construction Machinery, High Functional Materials & Components, Automotive Systems, Components & Devices, Digital Media & Consumer Products, Financial Services and Others.
The company has registered many domain names under various gTLDs and ccTLDs not only for actual use but also as a trademark protection measure. Despite these efforts, there exist many domain name registrations and websites that infringe Hitachi, Ltd.’s trademarks. As a result, Internet users often have difficulty differentiating bona fide websites from fraudulent ones. Positioning .hitachi as the official domain for the company, and unifying the company⁄brand’s web presence under .hitachi, would provide easy access and interaction, which the company believes would reduce confusion and improve user experience.
2. Marketing ⁄ Branding
Since .hitachi is a brand new TLD that directly represents the company⁄brand name, the Applicant expects it to be a highly effective marketing and branding tool. The Applicant believes that .hitachi will not only reinforce Hitachi, Ltd.’s brand on the Internet, but also attract people to visit the website because .hitachi domain names make it easier for Internet users to access to the information related to the company.
3. Simplifying domain name management
The third purpose for applying for .hitachi is to simplify the management of domain names the Applicant has registered. As stated earlier, Hitachi, Ltd. has many domain names under the various TLDs, posing a challenge in dealing with different registration and operation rules, log-in systems, etc. .hitachi would make it possible to manage domain names under the .hitachi rules and systems umbrella and would replace various Hitachi, Ltd. related domain names with .hitachi domain names. As a consequence, it will be safer and easier for the .hitachi stakeholders to manage their domain names.
Similar gTLD applications: (0)
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