18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.acoACO Severin Ahlmann GmbH & Co. KGaco.comView

The applicant, ACO Severin Ahlmann GmbH & Co. KG, is a world market leader in drainage technology with a 2010 turnover of over US$ 670 million. The family-owned company headquartered in Rendsburg⁄Büdelsdorf, Germany, was founded in 1946 on the site of the Carlshütte foundry – Schleswig-Holstein’s first industrial company as „SAB“ – Severin Ahlmann Betonindustrie. The company has been been renamed on 19.01.1972 to ACO Severin Ahlmann GmbH & Co. KG. It still has very strong roots in the region. The major innovation strength of ACO is built on intense research and development, and its technical expertise in processing polymer concrete, plastic, cast iron, stainless steel and reinforced concrete. The duration of the company is not restricted to a certain period.
The Kunstwerk Carlshütte arts forum is a joint initiative of ACO Severin Ahlmann GmbH & Co. KG and the towns of Büdelsdorf and Rendsburg to support international artists and strengthen its ties with the general public in the area. Its 22,000 square metres of factory space and 80,000 square metres of parkland are used for concerts, lectures, plays, films and, most importantly, art exhibitions. These reach their height each summer with the NordArt, an annual exhibition of contemporary painting, photography, video, sculpture and installations by more than 200 artists from all over the world, all combined into a single gigantic artwork. The event attracts tens of thousands of visitors each year.
The ACO Severin Ahlmann GmbH & Co. KG is applying for the .ACO top-level domain with the following mission and purpose:
The .ACO top-level domain is intended to serve the needs of its community and to benefit its community in terms of (a) differentiating, protecting and expanding its brand, (b) promoting its brand to the public and stakeholders, and (c) creating added value for its brand by enhanced consumer trust and reliability in the digital space.
The .ACO top-level domain primarily has the purpose to support the goals of the ACO Severin Ahlmann GmbH & Co. KG in expanding the market leadership for drainage systems through continuous worldwide growth as well as via superior technology, in-depth expertise and innovative products.
The ACO Severin Ahlmann GmbH & Co. KG hereby states that according to Specification 9 Para. 6 in the New gTLD Agreement
(i) all domain names in the .ACO top-level domain will be registered to, and maintained by, ACO Severin Ahlmann GmbH & Co. KG for its own exclusive use,
(ii) ACO Severin Ahlmann GmbH & Co. KG will not sell, distribute or transfer control or use of any registrations in the .ACO top-level domain to any third party that is not an Affiliate of ACO Severin Ahlmann GmbH & Co. KG, and
(iii) the application of the Code of Conduct to the .ACO top-level domain is not necessary to protect the public interest.

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gTLDFull Legal NameE-mail suffixzDetail