18(a) Describe the mission/purpose of your proposed gTLD
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The .WIEN top-level domain is designed to serve the needs of the community of the City of Wien (english: Vienna) on the Internet by its own top-level domain. The local .WIEN domain names which become available with this TLD are concise and create an unique and individual identity for citizens, companies and institutions. Those providing and looking for information, goods and services in Wien can thus intuitively come together. The .WIEN domain names strengthen the feeling of community amongst citizens and vistors of Wien, improve communication and make interaction easier, thus providing a stimulus for innovation and development. Both for citizens and for non-citizens the City of Wien becomes more attractive as a place to visit, as a commercial location and as a place to live.
* Wien *
The City of Wien is both the national capital of Austria and one of Austria’s federal provinces (Bundeslaender). With a total size of 414 square kilometres and a population of about 1.7 million (2.4 million within the metropolitan area, more than 25% of Austriaʹs population), it is by far the largest municipality in the country, as well as its cultural, economic, and political center. It is the 9th-largest city by population in the European Union and serves as the seat of many international organisations, including the United Nations and OPEC. The city lies in the east of Austria and is close to the borders of the Czech Republic, Slovakia, and Hungary. In 2001, the city center was designated a UNESCO World Heritage Site.
*The Vision of .WIEN *
.WIEN is the top-level domain of the Community of Wien. The local domain names available with .WIEN are concise and create a unique and individual identity for citizens, organisations, institutions and local authorities that are based in the metropolitan area of Wien or have a business, cultural, touristical, social, private or other relationship with the city. Companies and individuals providing and looking for information, goods and services in Wien can thus intuitively come together. The .WIEN domain names strengthen the feeling of community amongst citizens and visitors of Wien, improve communication and enhance interaction.
The allocation of .WIEN domain names shall incorporate, in a fair and transparent manner, the many and varied interests of the citizens and institutions of Wien and their community in the top-level domain .WIEN. The .WIEN policies shall ensure that citizens of Wien, Viennese worldwide, their institutions and their organizations may benefit individually by a unique identity with a .WIEN domain name.
* The Purpose of .WIEN *
The purpose of the .WIEN top-level domain is to serve the needs and the many and varied interests of the Wien Community on the Internet.
The Community consists of individuals and legal entities that can demonstrate an economic, cultural, touristical, social, historic or other relationship to the Austrian capital Wien.
The purpose reflects and incorporates the relationship towards the local conditions and the local interests of the relevant authorities, citizens and organizations. The needs of the Community in terms of the .WIEN top-level domain are defined in order to serve the purpose:
(i) To give the City of Wien, the citizens of Wien, Viennese worldwide, their locations and their organisations a unique destination proposition (UDP) by an own digital identity on the Internet with individual .WIEN domain names.
(ii) To create a new name space with attractive .WIEN domain names which are (i) demanded by the Community and (ii) which each member of the community may register and (iii) which are likely to create more and better search engine positions for the Community members.
(iii) To facilitate an intuitive search and access approach for Wien-associated content and service for citizens, tourists, investors, organizations and the administration by a reasonable namespace management including (i) the reservation and delegation of generic category domain names for special purposes such as marketing, directory services or for the support of the city’s homepage, (ii) measures to mitigate domain grabbing, cyber squatting, speculation and other unlawful activities
(iv) To stimulate an active use of .WIEN domain names by citizens, organizations and administration for websites, email and other domain name related services by creating awareness and offering support to do so especially for citizens and SMEs.
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