18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.ADACAllgemeiner Deutscher Automobil-Club e.V. (ADAC)zentrale.adac.deView

According to the Applicant, Allgemeiner Deutscher Automobil-Club e.V. (“ADAC”), the mission and purpose of the .ADAC TLD are manifold, as will be further explained below.
The Applicant is an independent, not for-profit organization and with some 18 million members the largest automobile club in Europe, ranking worldwide second only to the American Automobile Association. It gained a reputation in Germany for its excellent services and products that strictly focus on the needs of its members. The Applicant is commonly referred to by its acronym ADAC which also became the Applicant’s key brand. With the .ADAC TLD, ADAC would like to create an additional platform for its services and products offered as well as a trusted and secure environment for the communication with its member organizations, its individual members and between these parties.

The most important purposes of the .ADAC TLD can be summarized as follows:

1) Securing, protecting and operating the Applicant’s key brand (“ADAC”) as a gTLD to the benefit of its stakeholders referred to below;

2) Reflect the ADAC brand at the top level of the DNS’ hierarchy, next to existing gTLDs and ccTLDs;

3) Provide stakeholders of the Applicant with a recognizable and trusted identifier on the Internet. Such stakeholders include, but are not limited to:
a) Members (“Mitglieder”) of the Applicant;
b) Regional and local clubs of the Applicant and their respective business partners;
c) Directors and officers of the Applicant and its subsidiaries;
d) Subsidiaries of the Applicant, including but not limited to joint ventures and other direct or indirect members of the ADAC organization as a whole;
e) Foundations and sponsorships established or supported by the Applicant;
f) National or international organizations that share the same interests or serve the same purpose as the Applicant;
g) Business partners of the Applicant; and
h) Third parties who provide services on behalf of the Applicant to its Members and third parties who offer products and services on favorable terms to the Applicant’s Members;
The above mentioned parties are herein jointly referred to as the “Stakeholders”.
Considering the fact that these Stakeholders are to be considered members of the ADAC community, ADAC preserves the right, but not have the obligation, at its sole discretion to gradually allow one or more Stakeholder categories to register domain names in the .ADAC gTLD. In any case, and subject to any further conditions or requirements that may be imposed by ADAC, any such qualifying Stakeholder will:
a) have to be expressly authorized by the Applicant to use the ADAC brand in their dealings and⁄or
b) have entered into an agreement with the Applicant.
Provide such Stakeholders with a secure and safe Internet environment, under the control of the Applicant, in which they are able to obtain information, products and services from and communicate with the Applicant and where they are able to obtain genuine information provided by ADAC and its Stakeholders.

Similar gTLD applications: (0)

gTLDFull Legal NameE-mail suffixzDetail