20(c) Provide a description of the community-based purpose of the applied-for gTLD

Prototypical answer:

* Intended registrants *

Intended registrants of the .hotel domain names are hotels and their organizations worldwide. The .hotel namespace will be exclusive for the Hotel Community. Registrations will be validated for their eligibility according to the .hotel Eligibility criteria:

.hotel domains will be available for registration to all companies which are a member of the Hotel Community on a local, national and international level. The registration of .hotel domain names shall be exclusively limited to the following Hotel Community categories:

1. Individual Hotels
2. Hotel Chains
3. Hotel Marketing organizations representing members from 1. and⁄or 2.
4. International, national and local Associations representing Hotels and Hotel Associations representing members from 1. and⁄or 2.
5. Other Organizations representing Hotels, Hotel Owners and other solely Hotel related organizations representing on members from 1. and⁄or 2.

Each of these Hotel Community members will benefit from a .hotel domain. As presented in response #18, a .hotel domain will increase visibility, be easily discoverable via search engines, provide increased margins through more direct booking options, and have a positive reputation as a namespace to find legitimate hotels.


* Intended Users *

Users of the .hotel domain names will be the members of the global Hotel Community (mainly as suppliers) and all Internet users globally (mainly as consumers and users).


* Related activities *

HOTEL Top-Level-Domain Sarl has carried out global outreach and educational activities within the Hotel Community and its stakeholders at national and international hotel related events such as the
Annual Congresses of the American Hotel & Lodging Association (AH&LA) in New York, since 2010, theAnnual Congresses and Meetings of the International Hotel & Restaurant Association (IH&RA) in Washington, Geneva, Barcelona, Kathmandu, Belgrade, Burgas since 2009, the Annual Congress of the Pacific Asia Travel Association PATA, 2011 in Beijing, the National congresses of German Hotel Association, since 2010, the Meetings of the European Hotel Association HOTREC, since 2011, the Meetings with Hotel Community stakeholders at the world largest tourism fair ITB in Berlin, since 2008.

In conjunction with international press activities, we are maintaining a comprehensive website with articles on .hotel and related topics. In the past, dotHotel has provided extensive guidelines of digital marketing strategies for Hotels; these efforts will continue in the future.


* Lasting nature *

The .hotel top-level domain and its purpose are of a long-lasting nature since digital marketing and distribution and individual digital addresses (domain names) have become an integral component of a hotel’s general business practices and thereby also for the Hotel Community as a whole. It is foreseeable and anticipated that digital strategies including .hotel domain names will play an ever increasing role for hotels within the next decade and beyond. The .hotel top-level domain will thereby serve the Hotel Community and its members in a lasting nature and will fulfil its purpose of providing verified, meaningful and easily recognizable domains.

Similar gTLD applications: (0)