20(c) Provide a description of the community-based purpose of the applied-for gTLD

Prototypical answer:

According to the Applicant the community-based purpose of the applied-for gTLD is to provide members of the Webs community with a clear identifier for their community. This will bring a high degree of recognition and specialization to the currently existing name space, as it will be clear that the services offered under the .WEBS space were made possible thanks to the products and services offered by and for the Webs community.

The registration of domain names is likely to be reserved to the Applicant and⁄or its subsidiaries in the first place. This should allow the Applicant to build awareness amongst the members of the Webs community and the Internet community at large that the .WEBS gTLD exists, that the domain names registered under .WEBS and the content provided on the websites to which those domain names point are managed by the Applicant and⁄or its subsidiaries. Afterwards, registration may be granted to other members of the Webs community.

Such members of the Webs community can be identified as users of services offered by Vistaprint Netherlands B.V. Webs, Inc. such as websites, toolbars, widgets, or other distribution channels and any other features, content, services or applications offered by Webs, Inc. or by third party paid service providers, and that register or have registered on one of the websites on which such services are offered by Vistaprint Netherlands B.V. and⁄or Webs, Inc.

Together with the Applicant and⁄or its subsidiaries, these members of the Webs community will be the intended end-users of the .WEBS TLD, as it is intended that these community members will be using and building the services offered under the .WEBS TLD.

The Applicant intends to use the TLD for the following activities it has already carried out:
- provision of website building tools
- development of website building tools in cooperation with the Webs community
- provision of professional templates and business applications
- provision of hosting services
- interaction with the Webs community
- etc.

The Applicant intends to continue carrying out these activities in service of the community-based purpose of the .WEBS TLD.

The fact that the Applicant, through its subsidiaries, has continuously provided hosting services and innovative website building tools with growing success and growing interest of the Webs community shows the lasting nature of the Applicant’s community-based purpose of the applied-for TLD. Furthermore, the fact that this initiative is sponsored by the Applicant at the highest level of the organization shows the Applicant’s commitment to make this initiative long-lasting.

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